How SlideShare increases engagement

Posted by on Feb 3, 2014 in Digital Media Marketing, Website Analytics |

SlideShare is an online sharing tool that allows you to publicly host PowerPoint presentations, OpenOffice presentations, infographics and PDF documents and more on your own website. It is a valuable tool for businesses that want to host important presentations, keynote speeches, annual reports and other documents because it’s easily accessible, easy to use and can be easily found by people looking for related content. But how does it increase engagement? SlideShare hosts your presentations on its own website as well and the site receives over 60 million unique visitors each month. That is millions of potential visitors to your website! Because SlideShare is mainly used by business people who are searching for business-related content, it can be an excellent way to generate leads. Use tags relevant to your presentations because there are most likely people searching for the information you’ve provided. SlideShare allows you to discover who is accessing your presentations, from where they are being referred and which presentations are most popular with your target market. When you have content that ranks highly in search engine rankings like Google, it’s easier for the people you are trying to reach to find your content. In addition to ranking highly in Google search results, SlideShare presentations can now be uploaded to your LinkedIn profile for increased visibility. It’s incredibly user-friendly and costs are kept to a minimum, so if you aren’t taking advantage of this excellent tool then you may be missing out on reaching key people! Each presentation gives you the option to e-mail it or share it straight from the website, so if you come across a particular presentation you think is ideal for your own business or for someone else, SlideShare makes it simple to share it with them using a simple click of the mouse. Don’t miss out on quality business leads and potential customers – start using SlideShare...

read more

Slideshare: Humanizing Social Media Strategy for Business

Posted by on Apr 7, 2010 in Social Media Marketing |

Found a slide on slideshare titled “Humanizing Social Media Strategy for Business”. In the presentation compiled by “CoCo Design” they outline a couple of social media strategies for businesses. A very important factor of Social Media is to humanize your business brand. By humanizing your business brand via Social Media, you are increasing your brand’s approachability to influence how your company is perceived by customers and prospects. Social Media websites were created for the social interaction of people. Not businesses. Social networking is all about human connections and the engagement between the connections. Find a couple of topics covered in the presentation below. You can find the full list here: Humanizing Social Media Strategy for Business Conversations: Social Media is public conversation. Conversations about your organization are occurring with or without you. Joining in on the conversation. Engagement: Once your organization is part of the conversation establish which departments have a direct interaction with your customers. Engagement Guidelines: Stick to your area of expertise. Provide unique, individual perspectives on what’s going on at your workplace and in the world. Post meaningful, respectful comments. When disagreeing with others’ opinions, be polite. Transparancy: Customers, Prospects, Partners and Competitors are all sharing the same conversational space. Prospects trust consumers more than you. Be authentic – the world is watching Duration: All phases of the customer life cycle: Awareness, engagement, education, pitch, negotiation, deployment, support, product research, customer feedback, market and competitive intelligence, and then repeat. These public conversations will be archived as long as the web is searchable. Letting go: The people that use social media services are in charge. Consumers have been using social media long before businesses. The more an organization tries to control the conversation the less effective it will be Measure Success: Unlike other campaigns, measuring social media success begins by asking more questions: Did we learn something about our customers that we didn’t know before? Did our customers learn something about us? Were we able to engage our customers in new conversations? Do our employees have an effective new tool for external feedback and reputation management? Terms such as Engagement, Participation, and Attention are rising. Qualitative responses are what is important, not Quantitative page views or downloads. Retail integrat: Facebook integrated product search. Responsibilities: Be human online (and offline). Manage & integrate social content (Blogs, Twitter, YouTube). Participate in conversations; even if they are critical or accusatory. Collaborate with internal stakeholders like legal, customer support, Geek Squad, product management and...

read more

Social Media: document sharing with slideshare

Posted by on Oct 16, 2009 in Social Media Marketing |

The same way you can share photos and images on Flicr and videos on YouTube, you can share your presentations on Slideshare and other similar document sharing services.  These document sharing websites converts large PPT (powerpoint format) presentations to friendly Flash movie files that is compact and fast loading as it is hosted on their domain. It is a proven fact that slideshow presentations are better than text alone and very different than a video.  You can create and use online presentations to increase brand loyalty, for training purposes, keeping your clients informed, improve customer satisfaction or even providing help guides for prospective clients. Microsoft estimates that more than 30 million presentations are made around the world with Powerpoint every day.  That is quite a big number.  Recycle your old presentations and post them on these document sharing websites online.  Just like videos, these presentations can easily be embedded in websites and blogs. Some of these tools even allows you to have audio in them so that you can turn them into a webinar. Some will use a separate audio file that you can synchronize to your slide presentation. Additional features on these websites allows you to set the permissions of these files.  Setting the option to public viewable will allow others to use it as a resource.  If you do this, include your website URL with a bio included in the presentation to help drive traffic to your online profiles.  Visitors who are interested in what you have said or explained will follow the links back to your website. You can also protect your presentation from private viewing.  You can direct clients to these presentations and then talk them through your presentation. Leave a comment below if you require more information regarding social media document sharing...

read more