Increase your visibility with Google local listings

Posted by on May 20, 2011 in Google | 1 comment

When searching for a local business on Google, there are 7 Google Map listings that appear.  According to the big boys (Google),97% of consumers searches online for local businesses.  Listings are free for any business with a physical address. Businesses that makes in person contact with customers qualify for a Google Places listing. On Google Places, the listings are optimized for smartphones.  If you don’t have a mobile site, or if your website is not mobile optimized, then this is the perfect free tool to get mobile visibility for your business. These listings appear in addition to your normal website listings on the SERP’s (search engine result pages). Once again, Google offers this service for free so get started with your Google Places listing. How to add your Google Places listing Business Name: This is your business name.  Don’t add extra keywords to your name Location: Use your business actual address.  Never use a PO Box.  Don’t create multiple listings if you service multiple areas from your location. If you are, designate service areas. Phone: Use your local phone number for your business. Website: Add your website address. Categories: Select up to 5 categories that describes your business.  Select the best categories from the drop down.  You can also use your own keyword categories, but do some research by searching for those keywords first in Google with your city name to make sure a map listing will appear with that keyword. Description: Use the description fields to include a description about your business.  You can also use keywords in your description and the custom attribute field. When using Google Places, make your listing as complete as possible.  Answer all the questions on the entry form on Google Places and include your hours of operation and methods of payment.  Upload videos and images as well to make your listing complete. Contact us if you need help in setting up your Google Places...

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Search Engine Positioning Tips

Posted by on Oct 28, 2010 in Online Marketing |

To get on Google’s first page for your keywords is not an easy task.  By driving traffic to your website is only the first part of creating a top producing site.  In internet marketing, to get good rankings on the search engines is the process of creating the best identity, solution and image for your target market. To get good rankings on the search engines and to make sure you get maximum results from your rankings takes two types of positioning. Position for a top ranking Search Engine Optimization (SEO) Position to target the best buyers Types of positioning Search Engine Optimization: Anyone with a website wants to rank good on the search engine result pages.  Being on the first page of the search results can make quite a huge difference in getting a constant flow of visitors to your website. The key is to select targeted keywords and keyword phrases that are specifically tied to core services and products that you offer. Target the best buyers: Never try to sell your services to everyone or you will attract no one.  Always focus on your best buyer.  This will take some research to identify your ideal customer.  Your best buyer should be interested in what you offer.  What are they looking for?  What answers are they seeking online?  By compiling a list of answers to these two questions you will definitely get a better understanding of who you want to target. Many people searching on Google can only focus on one thing at a time.  If you present too many options, then they most likely won’t hear any of them. Keep it simple and make sure you can provide answers to the questions your target buyers are...

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Title tag tips for on page Search Engine Optimization

Posted by on Jul 26, 2010 in SEO | 6 comments

Title tags is one of the most important tags on a web page for on page SEO. A website title (defined with the title tag) is the first thing that appears on search engine result pages (SERP) on which the site visitors click to go to the site. Simple on page Search Engine Optimization methods like the title tag can make such a big difference on how well a website does on the search result pages. Many website owners are not even aware about the title tag defined within the HTML of the page (<title>page title</title>). Most website owners confuse it with the big bold text on the page. SEO Title Tag Tips The length of your titles should not exceed 65 characters including the spaces. Use your keyword phrases in the title tag, taking care that the title looks natural and does not appear keyword stuffed. If you wish to use your site name for branding, use your brand or site name at the end of the title tag on every page of your site. A good way to separate your title from your brand/business name is by using the “|” symbol between them. Each page of your site should have a unique, descriptive title tag which should match with your page content. It also makes sense to reuse the text in title tag of each page in H1 header tag too – from the viewpoint of on-page optimization as well as for enhancing user experience. Shorter page titles are usually better than long ones. However, longer titles make sense when you don’t want to lose traffic from long tail keywords. You may also combine or overlap many keyword phrases in the page title. For example, a title such as ‘Search Engine Optimization and Marketing Tips’ can help you to rank for keyword phrases such as ‘Search Engine Marketing’, ‘Search Engine Optimization Tips’, etc. A compelling title can attract more eyeballs and clicks when your page appears in search results. You should therefore focus on the art of writing headlines and titles for improving your conversion...

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6 Nasty website problems that can affect your rankings

Posted by on May 10, 2010 in SEO | 3 comments

Too gain the best search engine results, your website should be optimized to be search engine friendly. SEO (Search Engine Optimization) plays a vital role for any website that wants to rank higher on the search engine result pages. What are common mistakes and problems that will keep your website from being ranked high on the search engine result pages (SERP)? All Flash websites: These are websites built entirely in Flash. They are good looking and visually vibrant. Search engines have limited ability to index Flash content. The best solution is to provide additional HTML pages that search engines and visitors can look at. Splash Pages: This is a graphic entry page where often the only text present is the word “Enter.” Search engines give more value to the home page than any other page on the website. Splash pages are a complete waste of the most valuable real estate on the entire website and should be removed if search rankings are important. Frames: This is an extension to HTML that allows several web pages to appear in a single web browser window. These pages are held together with a “Frameset” command. Frames create severe problems with search engines being able to “crawl” your website. Frames websites should be recoded into HTML or better yet, into XHTML / CSS formats. Online carts: Online stores come in many forms and many have excellent functionality and “instant” ability to easily have an online store. Many do not allow FTP access so there may be very limited SEO Potential. To these carts add as much keyword rich content as possible and launch an aggressive link popularity campaign. Website builders: These are websites designed and maintained with a CMS. They have no FTP access and are marketed under names like: Websites Tonight, Websmartz and EZ Generator. This includes many special purpose websites such as Real Estate, mortgage and insurance agent websites. These usually have no FTP access and you will be limited to adding keyword rich text and an aggressive link popularity campaign such as blog marketing. Dynamic URLs: These are the database queries that have a “?” in them. Replace long query strings and session ID’s with search engine friendly URLs. This will greatly improve the crawlability of a large dynamic database driven website. Invalid Code: Check your website at http://validator.w3.org and if the number of code errors exceeds 25 per page, go in and fix the errors. This website validator will tell you the nature and the location of the problem. You do not need 100% valid code to get #1 rankings, but large numbers of code errors does hurt...

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