In digital marketing ,who delivers the best results between Google ads vs. Facebook ads?

Posted by on May 4, 2020 in Digital Media Marketing |

Move over conventional and traditional ways of advertising and make room for digital marketing in an age where consumers are always online. In this regard there are two front runners that any business should seek to use: Facebook ads or Google ads. The effectiveness of either platform is debatable and we shall endeavour to find out who delivers the best results and return on investment. The pros and cons of digital marketing At the core of any online advertising exercise, you have to factor in the cost of the entire project over the long term. Which is cheaper-Facebook ads or Google ads? Examined individually, both have their pros and cons. Facebook ads are markedly cheaper and are likely to achieve better results for small businesses who have a small online advertising budget. On the other hand, Google ads are ideal for location-based results. The online advertising budget in this regard can be markedly bigger and a tad expensive.  Because Facebook is a social network, their ads tend to reach a much larger audience regardless of location and locale. What is more is that you can use the ‘post boost’ function on the social network to widen your scope and reach more users. The verdict for digital marketing Admittedly, Google is the biggest thing to happen to the internet unlike Facebook which is prohibited in some territories. It serves over 2.3 million searches every second and AdWords is used by more than 4 million advertisers. With such a massive reach, there’s no reason why you shouldn’t advertise on Google’s ad network. This is what most of the businesses think and this is why they can’t resist running a digital marketing ad campaign on AdWords. Further, it is with Google ads that search engine optimisation is more effective as your ads are more likely to appear during a search. Need help with your digital marketing? Then contact WSI OMS today. Please follow and like...

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How to Integrate Organic and Paid Content for Maximum Effect

Posted by on Apr 17, 2020 in SEO |

Looking to maximise your company’s SEO and Google rankings, along with taking user experience on your website to new heights? The key lies in integrating organic content and paid content or PPC. We discuss everything that you need to know below. Why Both Organic Content and PPC Are Important There are advantages and benefits to both organic and paid content. For example, PPC can lend a hand when it comes to helping a company get the proverbial ‘foot in the door’ in terms of increasing brand awareness and getting sales started. However, it is organic content that will boost reputation and conversions in the long run. Hence, the reason why integrating both is critical for long-term business success.  Ensure Consistency If you are going to successfully integrate paid and organic content, it needs to be consistent across the board. This goes for the message that it is communicating, as well as the overall branding, tone and style.  Embrace Remarketing Strategies If a potential customer has already visited an organic page on your website, capitalise on their interest by remarketing to them via PPC.  Focus on the Quality of the Content  Content of a consistently high quality is an important part of not only inbound marketing but also online advertising in general in that it will assist you in improving your organic rankings and your website’s user experience. All of this is sure to contribute to a better reputation and a higher number of sales.  Use High Performing Content in Your PPC Efforts Is there a specific piece of content that is performing particularly well organically? Take it to the next level and really make the most of it by incorporating it into your PPC efforts.  Need a hand when it comes to both organic content and PPC? WSI OMS is the digital marketing agency to contact! Our services extend from online advertising to SEO and everything in between. Get in touch now for more information.  Please follow and like...

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SEO for YouTube – Why You Should Do It and How to Get Results

Posted by on Apr 13, 2020 in SEO, Social Media Marketing |

If you are posting video content on YouTube as part of your content marketing strategy, you will obviously want those videos to be seen by as many potential customers as possible. However, just like you need to put effort into SEO to see an improvement in your website rankings, you will need to do the same in order to rank well on YouTube. Below, we discuss three useful tips to help you generate the results that you want.  Keyword Research  You can already see how similar SEO for YouTube is to regular website SEO – it also begins with thorough keyword research. You need to ascertain what people are typing into the YouTube search bar when they are looking for video content like yours. Find keyword ideas simply by using YouTube’s Search Suggest feature. For instance, if you are creating videos about content marketing, start by typing in ‘content marketing’ and watch as the suggestions pop up, like ‘content marketing strategy’ and ‘content marketing 2020’.  Choosing the Best Keyword Do not just opt for the first relevant keyword that YouTube’s Search Suggest feature recommends, especially if your channel does not have many subscribers. In order to see a jump in rankings, you should start by targeting popular keywords that are also low competition keywords. How do you find this out? Type the keyword in question into the Google search bar as follows: “your keyword:youtube*”. Right at the top of the results, you will be able to see how many YouTube videos are currently optimised for that keyword. Ideally, you only want to target a keyword that has a result of five or fewer digits.  Keep Viewers Watching  High retention or how long you can keep viewers watching a particular video, is a massive SEO ranking factor for YouTube. So, in other words, focus on creating content that is both relevant, interesting and shareable! Need help maximizing SEO for YouTube? Specializing in SEO and link building strategy, WSI OMS is the digital marketing agency that you can count on! Contact us today for more details.  Please follow and like...

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5 Tips for Improving Your Link Building ROI

Posted by on Apr 6, 2020 in Link-building, SEO |

Link building forms an integral part of a successful SEO strategy for any and every business out there. However, there is an art to getting it right and ensuring that the amount that you spend is worth every cent in the long run. Below are five great tips for improving your link building ROI going forward.  Keep an Eye out for Broken Links  Once you have created a number of positive backlinks to your company website, you should never just forget about them and continue creating more. It is essential for the stability of your rankings to keep checking to ensure that all of the created links are working properly. If you notice any broken links or links that are directing users to the incorrect web page, report them to the website owners or relevant webmasters and request that the issues be fixed. And, there is no need to track links manually, either. Majestic is a wonderful tool to use.  Use Competitors’ Links to Your Advantage  Not sure what direction to take when it comes to content marketing and creating new content? Dive into your competitors’ high-performing links, with the help of tools such as Ahrefs, and incorporate them as citations in a new article.  Get Important Sites Involved in Your Link Building Strategy Has one of your competitors managed to create backlinks via a reputable website that is not currently linking back to your company website? Get busy creating a relationship with the site and crafting content that will earn you a backlink, too.  Create Guest Posts  There are many websites out there that will accept guest posts from businesses. Sometimes they charge a fee to publish the post containing your link, but many will publish for free if the content provided is exciting enough (and not promotional in nature).  Turn Mentions Into Backlinks  Use a tool like LinkResearchTools to discover your brand’s various mentions from around the web. Then contact each relevant webmaster to request that the mention is turned into a backlink.  Here at WSI OMS, we are a digital marketing agency that is fully equipped to help you maximise your link building, social media marketing and SEO strategy. Contact us today.  Please follow and like...

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Tools to Help You Monitor Your SEO Services

Posted by on Mar 26, 2020 in SEO |

Don’t be fooled into thinking that you can play fast and loose with SEO services. You need to monitor your performance if you really want to get a grasp on what is working and what is a waste of time and money. There are a variety of tools that can help you to optimise the process, and the good news is that many of these tools are free and easy to use. Here are three of our favourite tools that are also available to you and your organization, as well as the reasons why you should be using them to your advantage.   1. Track Backlinks With Open Site Explorer This tool is your go-to when it comes to keeping track of your website’s backlinks, which is an imperative part of SEO. Every business should have a decent mixture of follow and no-follow links, as well as anchor texts and links to your website from other websites in order to make a difference in your rankings. Open Site Explorer provides information regarding your website’s domain authority, along with the number of backlinks that your website has accumulated and where they come from. It also offers advice regarding link building opportunities going forward.  2. Keep an Eye on Your Bounce Rate With Crazy Egg  Did you know that your bounce rate has a tremendous effect on the way in which Google recognizes your page? A website with a high bounce rate will notice a knock in its rankings over time. Crazy Egg has been designed to help you keep track of this bounce rate and user behavior on your site in general. It is essentially a heat-mapping tool which shows you exactly how far people are scrolling down on a page, how long they are spending reading what content and where they are clicking. This gives you a good idea of where to spend most of your time making improvements in order to maximize user experience and, ultimately, boost SEO optimization.  3. Identify Poor Performance With Screaming Frog  When it comes to the technical elements of your website, such as response codes and missing image alt text, Screaming Frog is your best friend. With this tool in your corner, you’ll know exactly how well (or how poorly) your site is performing from a technical SEO perspective. The tool will also provide helpful advice in terms of how to go about fixing various issues.  Feeling out of sorts when it comes to SEO? Contact WSI OMS today for SEO services that deliver measurable and understandable results for your website ranking.  Please follow and like...

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