How to get featured in Google’s answer boxes

Posted by on Jun 27, 2018 in Google, Search Engines, SEO |

Google’s Answer Boxes are the featured snippets that are ranked at the top of Google. The answer boxes often rank above the top search results and below the ads. They can draw quite a lot of traffic, which is why it’s worth your time to try to get your content featured here.   There are three kinds of answer boxes that appear in Google’s search results, namely paragraphs, lists and tables. To get featured in any of these types of answer boxes, you will firstly need to do some research on Google to find out which search terms prompt a featured snippet or answer box to appear. You will notice that an answer box appears when a user asks a question in Google.   After you have found which questions you want to answer, you will need to optimise your content so that it answers a question. The content that Google features in the Answer Box reads as if it is answering a question, so make sure you are writing it in a how-to, explanatory or step-by-step style.   An important factor to keep in mind when you are trying to rank in Google’s answer box is that Google generally features authoritative websites in these results. If you are struggling to make your site more authoritative, focus on the low hanging fruit like requesting a page on Wikipedia.   Need help with your seo strategy? Then contact WSI OMS...

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4 ways that social media listening can boost your digital marketing strategy

Posted by on Nov 15, 2017 in Digital Media Marketing |

Ever heard of social media listening? It’s the next big thing in social media marketing strategy, enabling you to tailor your online marketing for higher engagement with your target audience. We’ve known for a long time that social media marketing is about creating conversations with potential customers, but unfortunately for many brands communication has become all talk and no listening. By monitoring social media reactions to your brand, your competition, and your industry at large however, you gain valuable insights and feedback that allows you to fine tune your strategies and services to be more effective. Social media listening is now far more accessible thanks to easy to use tools that are standard with Facebook and Instagram business accounts. These insights give you statistics on engagement, demographics and the activities of competitor accounts. There are also external tools that can help you track social media behaviour around your brand, giving you loads of information that you can use to create engaging content and better digital marketing campaigns. So how can you use information gleaned from social listening to better your online marketing? Engaging content that is truly relevant to your market When it comes to content, quality is far more important than quantity. By looking at what people are actually saying, and what they are reacting positively to, social listening enables brands to have insight into what people actually want in terms of quality website content, and then change things up to deliver just that. Any new strategy in website content should be reflected across the board on all social networks, so that the power of social media can be leveraged to drive traffic back to the website. Stay a step ahead of your competitors Social media monitoring gives you access to a wealth of data on your competitors – from what their strategies are, to what customers are saying about them. Most importantly it gives you info on any negative feedback, so you can see where they are going wrong and take steps in your own marketing and service delivery to offer an improved offering. By monitoring online conversations that involve your competitors, you can stay one step ahead of the game while also gaining vital insights into the needs of your target market. Improved search engine optimisation One of the most difficult aspects of SEO strategy for smaller businesses, is developing keyword strategies that rank high enough to make a dent in Google search rankings. Social listening allows brands to track the words that people are using when talking about their products or services, and can assist with providing new keywords and search terms that had not been thought of. By monitoring social media conversations, you can...

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SEO your content and select the all important Keywords

Posted by on Nov 8, 2010 in SEO |

You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services, “The only problem is your website shows up somewhere after page 10 on search-engine results. To rectify the problem—and optimize your content for search engines—we would suggest that you look at the following Before making any changes, clearly establish what you want to achieve. Don’t be distracted by the glittering allure of top rankings for each and every page at your site. “Rather aim for the goal of incorporating search-engine-friendly content that performs well on the most important ‘money phrases.’ These are areas that you’ve identified that typically lead to additional action by visitors and prospects.” Carefully select your keywords—and remember they’re likely to be keyword phrases. If you sell doors, you’ll get nowhere with a generic term like doors. “A better keyword phrase would be aluminum exterior house doors or solid core wood doors.” Organise your chosen keywords into thematic silos. “[These] may be interior doors, exterior doors and garage doors, with the specific types of each category being grouped together.” When writing copy, err on the side of making sense to humans. Don’t forget customers—not search-engine spiders—are the ones making a purchase. “Search engines may love you but if your content isn’t attractive to your visitors and they choose to leave your site, all your work is for nothing.” The Po!nt: Think clearly, and state it clearly. Implementing a common-sense SEO strategy is the best route over time from page 10 to page one of search results. How do you find the best keywords for your audience? There are several online tools for novice and expert search marketers alike that can help simplify the process of researching keyword phrases. Here are four ways to use them in developing a content strategy: Use social media to monitor conversations—and get keyword ideas. Monitor social-media tools and communities for immediate insights into trending topics related to your business. Refer to or to identify how your intended customers phrase search requests. Use the latest tools for SEO keyword research. Enhance your content strategy with the following free or low-cost tools, designed to help develop and promote content on your website. The Google Wonder Wheel shows search terms that Google thinks are related to your original search query. The AdWords Keywords Tool shows which keyword terms have the highest search volume, with the most specific or long-tail wording, related to your topic. Brainstorm a list of keywords. Look at each search request as a question. If you can provide useful answers, you’re more likely to convert your visitors to customers or clients. Organize your...

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