Can a blog really improve my website SEO rankings?

Posted by on Jul 30, 2010 in SEO | 1 comment

To answer the topic question – yes, most definitely. By adding a blog to your website and writing optimized blog posts on it can improve your overall organic SEO (Search Engine Optimization) rankings drastically. You might have heard the famous online marketing saying “Content is king” and it is true. Every blog post you create does not just count as a single blog post, but as another content page. By having a blog you can add regular fresh keyword rich content to your website. Blogs that are written with original interesting insights and opinions can attract links from other blogs which can build up the overall link popularity of the website. When you publish a new blog post, your new post will be broadcasted via RSS (Real Simple Syndication) online so that blog aggregators, search engines and users will know that you have new content available. This happens in a few minutes after you have published your new blog post. SEO blogging tips to help you get the best rankings Keywords: Before you even start writing a new blog post, select a topic related to your website and that your best customers will find interesting. If your website sells electronic appliances, maybe you can write a couple of “how to” guides to make it easier for your customer to use these appliances. Prepare a list of keywords and keyword phrases from your topic that you can use in your links, titles and content. To ensure you get quality keywords links to your website from your blog posts, create links of the keywords you have chosen and link those to the most relevant page on your website. Writing: Blogging is not really about the direct selling of a product or service, it is about engaging with readers (social media) and educating them. Always provide your readers with thought-provoking writings. With your blog you are branding yourself and your company as the authority and expert in your industry. People will return to hear what you have to say if they find what you write interesting. Linking: If what you write about is original and interesting, you can develop a strong readership that will return often to read what you say. Others will comment on your blog postings and can reference your blog on their own blogs. This way, your blog could be a natural linking magnet as other bloggers will see your content for reference. RSS: When you publish a new blog post, your blog sends out an automated RSS ping to the search engines, blog aggregators and various other Web 2.0 channels that your blog is connected to. This “ping” contains the blog post title, first few sentences, date published...

read more

Build and Market your Ecommerce Website

Posted by on Sep 14, 2009 in Online Marketing | 4 comments

Ecommerce website marketing is one of the important aspects for an on-line business. To insure your website gets top Google ranking, it is recommended you build not only a visually appealing website but one that has easy navigation and WSI (We Simplify The Internet) can assist in providing a structured approach to identifying different persona’s for your target market. Who you should address and how to present to them is vitally important and gaining  in-depth knowledge of the market that your products or services are aimed at will assist with your marketing effors. Our team of experts will partner with you in your journey to develop your business through our proven digital marketing strategies. As a premier ecommerce Internet marketing company that aims to ‘Simplify The Internet’ we provide pure ethical on-line strategies with 100% delivery satisfaction and guarantees. We also offer unique ecommerce marketing strategies, competitor analysis and Integrated Digital Marketing plans that will dovetail with your overall marketing strategy and make your website visible to major search engines like Google, Yahoo, MSN. We have a talented group of business people who would have experience which spans across most industries. So if you are looking for the best website marketing company that provide a range of unique services, then WSI Internet Marketing is your best on-line solution. As you know there are numerous companies providing digital marketing, but our USP is to provide a full menu of services that can be matched to your available budget or built over time and includes Internet Marketing strategies, Search Engine Essentials, Link Building, Search Engine Positioning, PPC Set Up & Management, Content Marketing, Website Building nd Maintenance and Hosting to name a few and all at affordable rates.  Check out our website at www.wsioms.co.za for more...

read more