SEO Tips to drive organic blog traffic (Part 2)

Posted by on Aug 25, 2020 in SEO |

Due to the popularity of our previous blog post on SEO tips, we’ve created a part 2 to provide you with even more relevant, actionable advice to drive organic traffic to your blog. Here’s what you need to know. Link to your own content If you have a lot of valuable information to share about a specific industry, niche or subject, make it easy for readers to find everything they could need with internal links that are organised in a hub and spoke model. Let’s suppose that you’re writing about gardening. You may have already created a library of useful content that your readers could find valuable. Now go through your posts and see if you can link words or concepts in one post to others, for example: if you’re writing about “water-saving plants” it could form your hub, and you could link to other articles like “caring for succulents” or “ground coverings that keep your soil moist” as spokes. The idea is to keep your reader on your site as long as possible by providing them with content they want to consume in a way that is easy to navigate. This will help Google to see that your content is relevant and useful and can help to boost your page ranking.  Keep your content updated  It’s incredibly annoying to find a great resource that answers your question only to realise that the source is out of date. Revisit your content often and update it so that it remains relevant and applicable to your audience for as long as possible. Update broken links and add new information if you can – this also allows you to tell your audience that your great resource is now even better, which leads us to the next tip. Repurpose your content  Be sure to get the most out of your content by adapting it to be suitable for different formats and platforms. Your audience members may come from a variety of different sources, so you need to make it available for as many people as possible. Unfortunately, this means that you will have to put some work into adapting it for different purposes. Although it takes a little longer, it will give your content the best possible chance of getting seen, which will indicate to Google that your content is valuable for a broader audience.  Let people know about your content In addition to your regular audience from social media and newsletter sign-ups, you also want to reach a broader audience in your network. You can do this by letting people know that you’ve mentioned them or their resources in your writing. You can even go a step further and reach out to...

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The Best Tools for Your SEO Services Toolbox

Posted by on Mar 7, 2020 in SEO |

The world of SEO can be intimidating to beginners, so we’ve gathered some of the best SEO services and keyword tools available. These tools are mostly free, easy to use and varied in their application, which means you can test them and decide what works best for your specific needs. These tools will help you to improve your local and organic SEO rankings by highlighting weaker areas and providing tips for how to refine your website.  These Are the Best SEO Tools to Audit and Monitor Your Web The list below consists of the different SEO services and activities you might want to undertake, as well as our recommendation for the top tool for each task.  Our Favourite SEO Keyword Tool: Ahrefs Possibly one of the most recommended SEO tools online, Ahrefs, comes in second to Google and is one of the largest website crawlers on the internet today. Top Rated SEO Tool: Google Search Console All that is needed to use this tool is proof of having your own website. And, best of all, it’s offered for free. It enables you to monitor and report on your website’s presence in Google’s search results. Comparison and Assessment Tool: SEMRush Your rankings, as well as any changes in them and also new ranking opportunities, are easily assessed using this tool. If it’s comparing your website to your competitors’ websites that interest you, then this is one of the most popular features SEMRush has to offer through simple domain versus domain analysis. Master Your Keywords: KWFinder Long-tail keywords usually have a low level of competition on webpages. The beauty of this tool is that it not only finds them, but that it also offers similar keywords to help improve your rankings further. Get Your Questions Answered: Moz If it’s an educated response to a question you might be asking then Moz is the right tool for you as it has a chat portal where you can ask any questions you might have in SEO related topics. Understanding Keyword Performance: Ubersuggest If you are interested in whether your keyword is worth targeting and just how competitive it is, Ubersuggest not only shows the top ranking SERPs for your keywords, but also the reasons for it.  Free SEO Tools, the “All-Rounder”: Answer the Public First of all, this tool is free. Secondly, it is a great way to come up with competitive content for your e-commerce blog or webpage surrounding a few specific keywords or phrases.  Free SEO Tools, the “Tracker”: SpyFu SpyFu is an extremely useful tool for tracking keywords. The SpyFu tool also indicates how many times the keywords are used in a month as well as how effective it is. ...

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The KPIs Every E-Commerce Website Owner Must Track

Posted by on Feb 27, 2020 in Ecommerce |

The web design for your e-commerce website must be optimally designed to automate sales, collect funds online and, most important of all, be easy for your customers to navigate. A successful e-commerce business owner also needs to track some key performance indicators (KPIs). Below, we discuss three of the key performance indicators.  What Are Your Sales?  The first indicator is pretty obvious – sales: Track Your Sales  Sales and customer growth are always the most important indicators of health for a business. Every business tracks sales on an hourly, daily, weekly, monthly and/or quarterly basis. You also want to track your sales by promotions and channels so that you know which acquisition efforts are working, where they are working and when they are working. This will help you to spend your ad dollars more effectively. What Is the Average Sale?  You also want to track your average sale on a customer’s first, second and third purchase. Knowing this will give you insights at how purchasing changes over time, such as whether it increases or decreases after the first sale, so that you can develop strategies to improve growth.  Who Are Your High-Profit Clients?  Profit per order is something else you want to track. It’s important to understand who your high-profit clients are and where they come from.  Who Are Your Retained Customers?  The next thing you need to track is the retention rate, with a ‘retained customer’ being described as one who has purchased from you three or more times. Your e-commerce business’ retention rate is important because it helps you understand how customers feel about your brand and whether they will become advocates or not. Retained customers are your most profitable customers. A great example is from Zappos: 70% of the company’s sales come from retained customers, in other words – those who have made shopping at Zappos a habit. Get the Best E-Commerce Website Designed for Your Specific Needs and Goals  Web design, SEO and content marketing are all tools that can help you improve the KPIs of your e-commerce business. Contact the experts for more advice today. Please follow and like...

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3 Indispensable Tips for Maximum SEO

Posted by on Aug 8, 2019 in Articles |

While it’s no secret to anyone with even a passing knowledge of digital marketing that search engine optimisation (SEO) is the lifeblood of successful online business, what is not so commonly known is how exactly to make your online presence SEO-friendly. Yes, we all know about keywords and so on, but there is more to it than that. Here are three absolutely indispensable tips to keep your website and/or blog truly optimised for search engines: Don’t Write for Search Engines  We’ve come to think that users follow search engines and that the best way to maximise your online presence is to manipulate bots and algorithms through the use of the right keywords. The best approach is actually the opposite. You need to write with your end-user in mind, with the intent to offer quality, useful content, usually with a purchase or other action as your ultimate object. If users find your content helpful, search engines will follow their lead. Keep your keywords in mind of course, but write for people first, not for search engines. Link to Other Sites – And Have Them Link to You  Like the previous point, this comes down to the quality of your content. Great content that people demand will attract the notice of your peers and even competitors and other stakeholders. The more reputable among these will give credit where it is due and link back to you. Customers, reviewers and others will do the same. You should always return the favour, as well as linking back to sources that are relevant to your content. This creates a network of inbound and outbound links that search engines will pick up on and reward. So, don’t only focus on internal backlinks, spread the love and make the circle bigger. Don’t Forget Your Meta-Description  Most bloggers get their titles, body content and keywords right and then forget about the meta-description or throw it in as an afterthought. This is a fatal mistake. Both users and search engines will punish poorly written meta-descriptions, or ones that are too alike. Remember that this is the first thing users will read of your content in the search engine results. If they are not impressed, they won’t click through. In addition, search engines don’t like repetition or duplication. If you have a tendency to copy and paste, Google will not be your friend. Put more thought into your meta-descriptions and make them unique and enticing.   Contact WSI for more guidance in setting up and optimising your online presence. Please follow and like...

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What Should be in Your Website Design Brief?

Posted by on Aug 5, 2019 in Website Design |

If you are reading this article, you have probably been tasked with briefing a web design company for your brand-new website or the redesign of your existing website. Here are a few ideas of what you need to include in the brief: Introduction Web designers will need to know a bit about your company. Include a few paragraphs about the business and your industry, the products you sell, the services you offer, how many people are employed and who your target audience is. The Old Website Chances are good that you already have a website. In the brief, include what you like about the website and what you don’t like (such as dated designs or old colour schemes). Let the web designers know when it was designed, by whom and how much traffic you receive each month. The New Website List the goals of your website. Are you trying to sell products online? Or, are you trying to increase brand awareness, for example? Include the demographics of your ideal buyers, the unique selling points of your products and services and a few of your competitors’ websites. List all of the features that you would like on the website, including but not limited to a search box, social media sharing buttons, e-commerce functionalities, galleries, forms, newsletters, a private members section and integration into existing CRM systems. The Design To guide the designers on the type of design you want, give them any graphics that you want on the site as well as font, style, colours and icons that you want to include. Feel free to include websites that you like with a description of what you like about them. Also consider whether the design should be professional or personal, traditional or contemporary or serious versus lighthearted, for example. This is just a starting point to get your website project going. If you need web design services, contact WSI OMS today. Please follow and like...

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