Content Writing Pitfalls To Avoid

Posted by on Feb 19, 2019 in Content Marketing |

A content marketing strategy is great, but getting the actual writing part right is a bit of a skill. If you have already committed to blogging and posting in 2019, make sure you avoid some of the pitfalls that many writers and bloggers fall into:   Sounding Like A Robot Maybe the topic you are writing about is very corporate and not at all fun, funky or funny. That does not mean you have to sound like a robot. If you are not familiar with the topic and are doing research online, consider listening to a few podcasts or watching a couple of YouTube videos on the topic. The best way to write naturally is to write the way someone speaks, so hearing about a topic you are researching instead of reading corporate articles and reports can help you to sound less stiff and formal.   Clichés Nothing is as boring as reading clichés in writing. One cliché that we often read in blog posts related to digital marketing is “in this day and age”. Nobody needs to read that. Other clichés include “tantalise your taste buds” and “stuck between a rock and a hard place”. If you are on a roll with your writing, it can be tempting to use these tried and tested sayings, but rather spend a bit of extra time coming up with a new way to get your point across.   No Subheadings People do not want to read long bodies of text online if it is not formatted in a digestible manner. Use subheadings and bullet points to break up your text so that people can skim the content to find what they are looking for.   Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

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Avoid These Blogging Faux Pas

Posted by on Feb 18, 2019 in Content Marketing |

Not every business owner has a content marketer doing their blogging for them. If you and your team members are drafting your own blogs, congratulations! This type of marketing is a great way to increase conversions, boost brand awareness, and portray yourself as a thought leader in the industry. Just make sure you are not making any of these common faux pas:   Not Doing Keyword Research Even minimal keyword research can make a huge difference to your search engine optimization strategy. If you are not doing keyword research and sprinkling them into your content, then you could be missing out on a lot of readers. If you have not used keyword research in the past, take stock of where your blog posts are ranking in Google before and after you include the keywords. Many times, you will notice your posts move from page three or four on Google to the first page if you have optimized the pages correctly.   Better Titles For some reason, many writers struggle to come up with great, catchy headlines for their articles. It is for this reason that journalists usually do not write their own article headlines (editors and sub-editors do this). According to best SEO practices, headlines should not be longer than 60 words. A good tip is to first write, edit and proof the article before trying to come up with a good headline. If you start with the headline first, it can tend to be bland and boring.   Don’t Let Search Engines Auto-Generate Meta Descriptions While the headline is the thing that will draw the clicks, do not discount the impact that a good Meta description can have. Don’t leave this area blank, because search engines will auto-generate the Meta descriptions for you. You have 160 characters at your disposal. Use this space to create an attention-grabbing description of your article that compels people to click on the link.   Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

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4 Things to User Test on Your B2B Website

Posted by on Feb 5, 2019 in Website Design |

Your B2B website should be a 24/7 sales person. Here are a few things you need to user test on your B2B website to make sure you are closing deals and engaging potential clients:   Landing Pages Mature B2B websites will undoubtedly have quite a few landing pages that people stumble upon when searching for content. Many times, a first-time website visitor will land on a page other than your home page. You need to know which pages are your most visited landing pages and consider how you can boost engagement and sales on these pages.   Resource Selection Educational resources are often a big part of a B2B company’s content marketing strategy. You need to analyse your website’s resources statistics to find out what your target audience is looking for. Not only can this help you when you are strategising new content for your business to create, but it can help you relook the navigation of your site so that website visitors can find what they are looking for quickly and easily.   Your “About Us” Page If a client is considering doing business with you, then they will undoubtedly check out your About Us page. Make sure you have information about your senior team, how long your company has been in business, testimonials and everything else you would need to convince someone to hire you. This is also the perfect time to relook your own social media presence as clients will research you on LinkedIn as well.   Your Free Trial Requests If you are selling a free trial or promoting some type of give-away, you need to keep track of how many requests you get in a month and where you are losing sales. This is a content strategy that needs to be carefully planned and executed so that your sales funnel works smoothly.   Need help with your digital marketing strategy, web design or SEO? Then contact WSI OMS today. Please follow and like...

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4 Secrets To Getting More Website Traffic Over Peak Retail Season

Posted by on Dec 20, 2018 in Website Design |

 It is undeniable that Christmas time is peak retail season. So, what better time to up your digital marketing efforts, review your online strategy and update your web design? These are the 4 secrets to getting more website traffic – and more conversions – over peak retail season and beyond: Embrace E-Commerce  If you have yet to transform your website into an e-commerce site, you are missing out on thousands of rands’ worth of conversions. The good news is that changing over to an e-commerce web design isn’t as costly or as complicated as you expect it to be. If you consult with the right company, you’ll be able to get this done at an affordable price, and fast! Get Active On Social Media  People are on holiday over the festive season, which means they are probably spending more time than ever on social media. Now’s your time to strike! Create some new festive season related pieces as per your content marketing strategy and promote them on all of the social media platforms. Tweak Your Design A fully functional e-commerce web design is a must – but so is a Christmas-y look and feel. A simple tweak to your website colour or logo (think a cute Santa hat or some reindeer horns) can make all the difference when it comes to encouraging people to buy… and spread the word! Use Holiday Hashtags This will make it easier for people to find your posts on social media. Popular holiday hashtags include #ChristmasCheer, #ChristmasCountdown, #TisTheSeason, etc. Allow the WSI OMS team to help you maximise your web design and digital marketing efforts over the holidays. We are online marketing and SEO/search engine optimisation experts that you can count on to generate the attention that your brand deserves. Contact us now to learn more. Please follow and like...

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SEO: Are Top Ranking Pages Getting All The Backlinks?

Posted by on Dec 20, 2018 in SEO |

The highest-ranking pages in Google are the ones we click on when we need to do research. If you’re researching surfing spots in South Africa for an article, for example, and type these keywords into Google, then you will undoubtedly find information about the best surf spots in the country within the top-ranking search results. When it comes time to rank a source for the information that has been used for the article, the copywriter will likely link back to the top-ranking pages. This cycle means that the top-ranking pages on Google continue to get all the backlinks, which means that new content can’t compete. New research by Ahrefs, however, both proves and disproves this theory. The top-ranking pages on Google get new links at a faster pace than lower-ranking pages regardless of the quality of content, which will lead one to believe that it is impossible to beat these pages in search engine results. The study showed that there isn’t proof that acquiring links at a faster pace leads to better rankings though. For digital marketers and SEO consultants, it is a good reminder that backlinks aren’t the be-all and end-all of trying to get to the top of Google. Many smaller companies with fewer pages on their website and fewer backlinks are able to claim top spots simply by providing high-quality content. While backlinks are an important part of your strategy, you can outperform your competitors by investing in quality content marketing too. Need help with your search engine optimization strategy? Then contact WSI OMS today. Please follow and like...

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