3 Indispensable Tips for Maximum SEO

Posted by on Aug 8, 2019 in Articles |

While it’s no secret to anyone with even a passing knowledge of digital marketing that search engine optimisation (SEO) is the lifeblood of successful online business, what is not so commonly known is how exactly to make your online presence SEO-friendly. Yes, we all know about keywords and so on, but there is more to it than that. Here are three absolutely indispensable tips to keep your website and/or blog truly optimised for search engines: Don’t Write for Search Engines  We’ve come to think that users follow search engines and that the best way to maximise your online presence is to manipulate bots and algorithms through the use of the right keywords. The best approach is actually the opposite. You need to write with your end-user in mind, with the intent to offer quality, useful content, usually with a purchase or other action as your ultimate object. If users find your content helpful, search engines will follow their lead. Keep your keywords in mind of course, but write for people first, not for search engines. Link to Other Sites – And Have Them Link to You  Like the previous point, this comes down to the quality of your content. Great content that people demand will attract the notice of your peers and even competitors and other stakeholders. The more reputable among these will give credit where it is due and link back to you. Customers, reviewers and others will do the same. You should always return the favour, as well as linking back to sources that are relevant to your content. This creates a network of inbound and outbound links that search engines will pick up on and reward. So, don’t only focus on internal backlinks, spread the love and make the circle bigger. Don’t Forget Your Meta-Description  Most bloggers get their titles, body content and keywords right and then forget about the meta-description or throw it in as an afterthought. This is a fatal mistake. Both users and search engines will punish poorly written meta-descriptions, or ones that are too alike. Remember that this is the first thing users will read of your content in the search engine results. If they are not impressed, they won’t click through. In addition, search engines don’t like repetition or duplication. If you have a tendency to copy and paste, Google will not be your friend. Put more thought into your meta-descriptions and make them unique and enticing.   Contact WSI for more guidance in setting up and optimising your online presence. Please follow and like...

read more

What Should be in Your Website Design Brief?

Posted by on Aug 5, 2019 in Website Design |

If you are reading this article, you have probably been tasked with briefing a web design company for your brand-new website or the redesign of your existing website. Here are a few ideas of what you need to include in the brief: Introduction Web designers will need to know a bit about your company. Include a few paragraphs about the business and your industry, the products you sell, the services you offer, how many people are employed and who your target audience is. The Old Website Chances are good that you already have a website. In the brief, include what you like about the website and what you don’t like (such as dated designs or old colour schemes). Let the web designers know when it was designed, by whom and how much traffic you receive each month. The New Website List the goals of your website. Are you trying to sell products online? Or, are you trying to increase brand awareness, for example? Include the demographics of your ideal buyers, the unique selling points of your products and services and a few of your competitors’ websites. List all of the features that you would like on the website, including but not limited to a search box, social media sharing buttons, e-commerce functionalities, galleries, forms, newsletters, a private members section and integration into existing CRM systems. The Design To guide the designers on the type of design you want, give them any graphics that you want on the site as well as font, style, colours and icons that you want to include. Feel free to include websites that you like with a description of what you like about them. Also consider whether the design should be professional or personal, traditional or contemporary or serious versus lighthearted, for example. This is just a starting point to get your website project going. If you need web design services, contact WSI OMS today. Please follow and like...

read more

Discover These New Ways to Drive Traffic to Your Website

Posted by on Jun 24, 2019 in Digital Media Marketing |

Whether you recently launched a new website or whether you have had a website for years, it is always a good idea to relook the ways that you drive traffic to the site. Here are a few ideas from the digital marketing experts at WSI OMS: AdvertiseThis may seem like a no-brainer, but many business owners want to avoid paying for advertising – even if it can make a direct difference to their bottom line. Paid search advertising, banner advertising and paid social media marketing are all great ways to get your brand in front of potential clients. Be sure to use keywords that have commercial intent so that your website visitors can easily convert to paying clients. Get Social Creating content is great, but it’s of little use if it isn’t being shared and read. Be sure to share your content on social media to drive more traffic to your website. Twitter can be used for short, snappy tweets whereas your product photos, promotions or other appealing visuals can go onto Instagram. Update your social media profiles regularly to continue to drive traffic to your website. Experiment What works for one business owner may not work for you. Mix it up by experimenting with different types of content, different lengths of content and different times of posting. Check out what your competitors are doing and learn from their successes and mistakes. Target Long-Tail Keywords When was the last time you used Google’s keyword planner to find new, niche keywords? Find relevant long-tail keyword phrases and create content specifically geared towards these phrases to see your website visitors number grow. Need help with your digital marketing, SEO, or content marketing? Then contact WSI OMS today. Please follow and like...

read more

Content Writing Pitfalls To Avoid

Posted by on Feb 19, 2019 in Content Marketing |

A content marketing strategy is great, but getting the actual writing part right is a bit of a skill. If you have already committed to blogging and posting in 2019, make sure you avoid some of the pitfalls that many writers and bloggers fall into:   Sounding Like A Robot Maybe the topic you are writing about is very corporate and not at all fun, funky or funny. That does not mean you have to sound like a robot. If you are not familiar with the topic and are doing research online, consider listening to a few podcasts or watching a couple of YouTube videos on the topic. The best way to write naturally is to write the way someone speaks, so hearing about a topic you are researching instead of reading corporate articles and reports can help you to sound less stiff and formal.   Clichés Nothing is as boring as reading clichés in writing. One cliché that we often read in blog posts related to digital marketing is “in this day and age”. Nobody needs to read that. Other clichés include “tantalise your taste buds” and “stuck between a rock and a hard place”. If you are on a roll with your writing, it can be tempting to use these tried and tested sayings, but rather spend a bit of extra time coming up with a new way to get your point across.   No Subheadings People do not want to read long bodies of text online if it is not formatted in a digestible manner. Use subheadings and bullet points to break up your text so that people can skim the content to find what they are looking for.   Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

read more

Avoid These Blogging Faux Pas

Posted by on Feb 18, 2019 in Content Marketing |

Not every business owner has a content marketer doing their blogging for them. If you and your team members are drafting your own blogs, congratulations! This type of marketing is a great way to increase conversions, boost brand awareness, and portray yourself as a thought leader in the industry. Just make sure you are not making any of these common faux pas:   Not Doing Keyword Research Even minimal keyword research can make a huge difference to your search engine optimization strategy. If you are not doing keyword research and sprinkling them into your content, then you could be missing out on a lot of readers. If you have not used keyword research in the past, take stock of where your blog posts are ranking in Google before and after you include the keywords. Many times, you will notice your posts move from page three or four on Google to the first page if you have optimized the pages correctly.   Better Titles For some reason, many writers struggle to come up with great, catchy headlines for their articles. It is for this reason that journalists usually do not write their own article headlines (editors and sub-editors do this). According to best SEO practices, headlines should not be longer than 60 words. A good tip is to first write, edit and proof the article before trying to come up with a good headline. If you start with the headline first, it can tend to be bland and boring.   Don’t Let Search Engines Auto-Generate Meta Descriptions While the headline is the thing that will draw the clicks, do not discount the impact that a good Meta description can have. Don’t leave this area blank, because search engines will auto-generate the Meta descriptions for you. You have 160 characters at your disposal. Use this space to create an attention-grabbing description of your article that compels people to click on the link.   Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

read more