4 Ways to Earn More Backlinks in 2020 and Boost SEO

Posted by on Apr 8, 2020 in SEO |

SEO (search engine optimisation) is a key part of any digital marketing campaign to guarantee potential clients find you and your website on the internet. To get more traffic to your website, you must boost your search engine rankings. One way to do this is by gaining backlinks for credible industry websites. Earning backlinks can be challenging, and requires networking, content marketing and utilising the right tools. Here are four ways to get more hyperlinks pointing to your website and boost your SEO in 2020. 1. Create Link Round-Up Posts Everyone wants expert tips and opinions on succeeding in our career or business.  Publishing expert content round-up posts on your website not only provides useful information, but experts you mention will often re-share or even link back to the post from their sites.  2. Connect With Clients Connect with clients who have a digital presence and well-established website. Then get your guest post published on their website. This is a win for everyone as they get free quality content and you get backlinks from their website.  3. Connect With Experts on Facebook Groups Join the Facebook groups in your industry to connect with bloggers or marketers. Add value to the group by sharing relevant industry trends and insight. If you share your content, it must be highly relevant to the audience of the Facebook group. 4. Post Case Studies and Industry Statistics Content creators often link to research-backed case studies and statistics. Case studies create more visibility within a specific section of an industry, and you will have a better chance of others linking back to it if your blog post is filled with original, data-driven insights that include case studies.  WSI OMS offers link building services within the search engine optimisation service. For more information on SEO, contact us today.  Please follow and like...

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5 Tips for Improving Your Link Building ROI

Posted by on Apr 6, 2020 in Link-building, SEO |

Link building forms an integral part of a successful SEO strategy for any and every business out there. However, there is an art to getting it right and ensuring that the amount that you spend is worth every cent in the long run. Below are five great tips for improving your link building ROI going forward.  Keep an Eye out for Broken Links  Once you have created a number of positive backlinks to your company website, you should never just forget about them and continue creating more. It is essential for the stability of your rankings to keep checking to ensure that all of the created links are working properly. If you notice any broken links or links that are directing users to the incorrect web page, report them to the website owners or relevant webmasters and request that the issues be fixed. And, there is no need to track links manually, either. Majestic is a wonderful tool to use.  Use Competitors’ Links to Your Advantage  Not sure what direction to take when it comes to content marketing and creating new content? Dive into your competitors’ high-performing links, with the help of tools such as Ahrefs, and incorporate them as citations in a new article.  Get Important Sites Involved in Your Link Building Strategy Has one of your competitors managed to create backlinks via a reputable website that is not currently linking back to your company website? Get busy creating a relationship with the site and crafting content that will earn you a backlink, too.  Create Guest Posts  There are many websites out there that will accept guest posts from businesses. Sometimes they charge a fee to publish the post containing your link, but many will publish for free if the content provided is exciting enough (and not promotional in nature).  Turn Mentions Into Backlinks  Use a tool like LinkResearchTools to discover your brand’s various mentions from around the web. Then contact each relevant webmaster to request that the mention is turned into a backlink.  Here at WSI OMS, we are a digital marketing agency that is fully equipped to help you maximise your link building, social media marketing and SEO strategy. Contact us today.  Please follow and like...

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Web Design: How to Create a Punchy “About Us” Page

Posted by on Mar 12, 2020 in Website Design |

Your web design relies on great content, and your “about us” page should be the knock out! Here are 6 tips to master your “about us” page.  1. Let the Purpose Lead Your About Us page should be used to build trust and tell your brand’s story. So, use that as a basis to guide your writing. 2. Make Your Mission Known People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthral your website visitors. 3. Mind Your Approach  Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website. 4. Get Visual  People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand. 5. Show Your Credibility  If you belong to industry organisations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well. 6. Minimise Your Content  You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short. Looking for a digital marketing agency that does it all? We specialise in web design, search engine optimisation and content marketing. So, get in touch to find out more about our offerings.  Please follow and like...

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How to Create Great Inbound Marketing Content

Posted by on Feb 24, 2020 in Articles, Inbound Marketing |

Inbound marketing is different from the old ways of disruptive marketing (or outbound marketing). The reason is that instead of bashing the audience over the head with what you want to tell them, inbound marketing focuses on understanding what your audience needs as well as when the best time would be to give it to them.    6 Tips for Creating Great Inbound Marketing Content 1. Know Your Audience You can’t get away with not understanding your audience when it comes to inbound marketing. Knowing your audience will help you to approach them with both the content and solutions they need at a time when they will be most receptive to it, which will give you better returns on your content creation efforts.  If you create content for an audience you don’t know and understand, you might as well be looking for a needle in a very big haystack, hoping that someone who sees your content will react positively to it. Instead, you should focus on getting to know your audience through research. Your research should cover aspects such as: Their likes and dislikes,  What they need,  How and where they interact, and  What your competitors are doing for the audience.  This will give you valuable and time-saving insights to create content your audience will love.  Tip: Get to know your audience 2. Building Trust Now that you know your audience, you’ll have a good grip not only on what makes them tick, but also about what will be likely to build trust for your brand. When you build trust with your audience, they will be more inclined to share your content and recommend your service or product to their loved ones, thereby reaching a wider audience and potential client pool.  Content that builds trust is authoritative, well-researched, relevant and updated regularly. Good, authoritative content gets shared and linked back too. All this serves to show Google that you are trustworthy and, as a result, will help you to climb the search engine rankings, leading to wider exposure and better brand reputation. Tip: Earn trust with authoritative content 3. Don’t Fake It Because You Won’t Make It Inbound marketing content relies on making connections with your audience through your online presence and, therefore, authenticity is the key to making lasting connections. It is easy to see through the spammy, fake interactions that try to force engagement with some scheme. Besides, most people don’t fall for it in the long run. The key is to balance professionalism with letting the human side of the business shine through. You can be real and fun and professional all at once, and that is something your audience will respond to. Tip: Be real...

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How to Turn Your Website in to a Lead Generation Machine

Posted by on Jan 26, 2020 in Website Design |

The rise of digital media, including websites and apps, has led to plummeting viewership and listenership figures for television and radio. Convincing advertisers to place adverts is getting harder for these long-living advertising platforms with each day that passes. No wonder that many media houses are rushing to set up streaming services. Yes, websites are where the majority of marketing is now taking place. But, because websites are in comparison to radio and TV far cheaper to set up, there is fierce competition for the attention of consumers. All the more reason to invest resources and continual efforts in web design and search engine optimization, two of the most effective ways of attracting traffic and keeping it on your site. Master the Basics  The basics include: Being crystal clear on exactly who your market is. If you don’t know your target audience, you won’t communicate the right message to them. If you can’t communicate the right message, your traffic-gaining tactics will fail. Research your competitors and highlight how you stand out – product, service, distribution, relationships, reputation, price, image, etc. The strategic use of social media to get more website traffic. Don’t open an account on every social media platform and go crazy posting, tweeting and hash-tagging until you up your traffic. Use your target audience research to share relevant content on appropriate sites. Design Your Website for Engagement and Ease of Use  Once you have the above in place, the experience your visitors have on your website is key. What do internet users want? The next best thing! Because of the myriad of available choices, consumers have become fickle. So, keep your website design fresh, evolving and exciting to visit.  Share-worthy visuals and engaging videos are the fastest growing aspect of digital marketing. Optimise them to boost your SEO. Use them to draw and keep users on your site. Encourage sharing with a clear call to action. In tandem with professional visuals, test your website’s page load time with Google’s free tool. Why? Because search engines penalise slow pages, especially as searches via mobile devices increases. Make it easy to access your website on-the-go with a mobile-first responsive design.  Boost Your Chances of Ranking in Google By Investing in Good Quality Content  As a small to medium-sized businesses, it is unlikely that you will rank on the first page of Google for a broad term associated with your offering. One way to increase organic traffic is to produce blog content that is jam-packed with incredible value. Snippets of this can be shared through an email campaign, with a call to action to read the entire article on your website. Seek Professional Guidance  If you have read this far,...

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