Get natural SEO rankings with a blog

Posted by on May 10, 2011 in SEO |

Did  you know that by adding a blog to your website you can improve your site’s organic search engine optimization rankings?  Using a blog is a great way to attract links and targeted traffic to your existing website and it can be done in three ways. Blog posts written with original and interesting opinions and content can attract links from other blogs which can build up the popularity of the entire site. With a blog, you can add fresh content to your website on a regular basis.  Each blog post is seen as another page on your website by the search engines.  Websites with lots of pages tend to rank better with the search engines. When you publish a new blog post, it is distributed over the internet with RSS (Real Simple Syndication) so new visitors will begin arriving to your new blog post within minutes of posting. Tips for blogging Keywords: Before you start writing a new blog post, select a topic and keywords related to your website that your readers and customers will find interesting.  It is all about reaching your target audience with an interesting and useful message.  This could be about the opinions on the latest industry trends or just basic advice.  Prepare a list of keywords that you can use in your blog post title, category, tags and the content of the blog post. Writing: Blogging/social media is not about selling directly.  It is about engaging with readers with interesting content and thought provoking writings.  You are branding yourself as the expert and leader in your market and niche.  Do this right and people will return to read what you have to say. Links: If you write original and interesting blog posts, you will develop a readership that will return to read what you have to say.  Others will use your advice on their own blogs and they will naturally link to your posting as a reference to support their writing.  These links will help with the ranking of your website with its link popularity, improving your site’s organic search engine rankings. RSS: When you publish a new blog post, RSS (Real Simple Syndication) pings out the blog post title, first few characters of the blog post and the URL (address) of your blog post to various blog aggregators and search engines. These new blog posts can be indexed very quickly and they can appear on the search engine result pages within minutes of...

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Social Media: Where to find the buzz

Posted by on Dec 13, 2010 in Social Media Marketing |

On the web you can find over a 100 million blogs, seven hundred thousand news sites and about 50 online wire services cranking out press releases.  How is it possible for your business and your targeted audience to find anything that is interesting?  Well to be honest, it’s not – without the right tools! This might seem like a problem to many but actually there’s a solution to this – social media.  With the help of blog search alerts, RSS integration and news readers you can find valuable information regarding companies, individuals, real-time news, what’s happening and what’s the buzz at the moment.  These tools can also help you to research what others are saying about you and your company, competition and your marketplace. Blog Search To best way to find new and existing blogs to read is by doing a simple search on Google Blog Search or any other popular Blog aggregator like Technorati. With these tools you can also bookmark interesting blogs that you would like to follow-up at a later stage on your browser. Alerts Google Alerts is a useful tool in which you can set up “alerts” to be emailed directly to you with a notification when a certain blog has been updated or when new information regarding a given topic is published somewhere.  It is really easy to set up an alert as you can only type the keywords or business name you are interested and then click on the add alert button.  You can set up the alert to notify you immediately when there’s an update or you can select to have a daily summary sent to you. RSS aggregation Another way to stay informed with blog updates is through RSS feeds.  The RSS protocol was standardized a few years ago to be universal format so that all RSS readers can display it. RSS can be used in many ways.  You can use it to display summaries on the latest blog posts you have done.  Almost every blog includes RSS feeds wich can either be accessed through a link with the label “RSS” or “Feed”.  Once you have accessed the RSS feed for the given blog, you can choose to subscribe to that feed so that you can be notified when new topics has been published or updated. There’s a couple of standalone RSS feed reader applications available and by doing a simple search on Google will give you many results.  Some of the popular ones includes Google news reader, Microsoft Outlook, Feedreader,...

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Weekly round up: August 2-6

Posted by on Aug 6, 2010 in Weekly Round up |

Another week has gone by and it’s time for another weekly round-up. The topics that we have covered this week ranges from Blog monitoring to a funny one about Ipads.  We also visited the inaugural Internet Show 2-3 August at the Sandton Convention Centre where a couple of trending topics were presented. Find our weekly round-up below. Blog monitoring for market intelligence The blogosphere consists of millions of blog postings that reflects all aspects of business and life. This is quite a large pool of information available to anyone and it is searchable using search engines, blog aggregators and blog search engines. Blog monitoring for market intelligence WSI Visits the Inaugural Internet Show The inaugural Internet Show took place at Johannesburg’s Sandton Convention Centre on the 2nd and 3rd of August 2010 and the WSI team was there to take in the informative seminars on offer. The show was a must for Internet Marketers and business owners wanting learn how they can leverage the Internet for their business. WSI Visits the Inaugural Internet Show List of popular Tweeting Twitter myths Twitter is a free micro blogging Web 2.0 service that enables its members to read and send messages known as Tweets. Tweets are short text posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s followers. List of popular Tweeting Twitter myths RSS broadcasts your message to the world RSS (Real Simple Syndication) is truly at the heart of what makes your blog work. A blog (short for web log) allows for easy web publishing with CMS (Content Management System) features. Your blog with the help of RSS, notifies the online world each time a new article is published. RSS broadcasts your message to the world And the funny for the week… Ipads just launched in South Africa – 5 going at half price! WSIOMS is glad to announce that we have 5 Ipads for sale and they are going for half price – it is first come first served.  We have already sold one to a client of ours; view the image below. Please comment if you would like to find out more about this super special offer. Ipads just launched in South Africa – 5 going at half...

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RSS broadcasts your message to the world

Posted by on Aug 5, 2010 in Blogging |

RSS (Real Simple Syndication) is truly at the heart of what makes your blog work. A blog (short for web log) allows for easy web publishing with CMS (Content Management System) features. Your blog with the help of RSS, notifies the online world each time a new article is published. How does it work? When you create a new post or an article, you can make this public by publishing what you have written. When you publish (submit) your content, a couple of things happen at once. Your new content becomes immediately available to your blog readers. Your blog automatically creates an RSS-XML compiled file that is easily read by the search engines and blog aggregators. These RSS-XML files consists of a text file written in XML and it is called a “feed”. Your blog “pings” blog aggregators and search engines that is connected to your blog that you have new content. This invites other users and subscribers to these systems to look at your new content. Ping A blog ping is sent out that consists of a small XML file that contains the title of the blog, a brief description and a link to where the content can be found. This blog ping is usually sent to all the major services which notifies the search engines of the new content that you have published. Blog search engines will either display the RSS-XML feeds that they have received or they will send their own bots to go and retrieve the information. The results of this procedure is quite amazing. What you wrote a couple of minutes ago is immediately available on the internet. This is a similar process to the way that news stories are released on the internet and it becomes immediately available. Real time news!!! The subscribers to your blog feed can be notified by their RSS feed readers immediately if new content is published. These readers usually displays the XML files with short descriptions of the content and a link back to the full article. Content syndication is...

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Your RSS feed is much more important than you think

Posted by on Sep 8, 2009 in Blogging |

RSS feeds (real simple syndication) is the easiest method to get your content broadcasted to the right audiences.  A blog is another form of social media and with one you can publish and share your content instantly.  When you have created a new post on your blog, your blog will notify the web that new content is available for users to explore.  All this is accomplished by the RSS feed linked to your blog. Once you create a new article or post on your blog, you can select to make it public by publishing what you wrote. This is what happens when you publish new content: Your blog automatically creates an RSS file that is easily read by search engines and blog aggregators like Technorati and Afrigator. Please note: You will need to register on most of the popular RSS aggregators before they will accept your RSS feed. Your article and post becomes instantly visible to your blog visitors that is subscribed to your RSS feed. A ping is sent to RSS aggregator websites to notify them that you have something new on your blog. This invites blog engines and subscribers to look at your new content. The blog ping your blog sends out is a small XML file containing only the blog title, url and a short description on the new content that can be found.  Once the aggregators receives your pings of new content, they notify all the top search engines that you have new content available.   This method makes it easy for your blog to be indexed and is faster than a normal website.  You don’t have to wait for the search engines to index your pages anymore.  They will find you. Sometimes the aggregators and search engines will either display the RSS feed  comprising of XML or they will send their own spiders to gather all the information regarding your new content.  Think of it as a notification service that your blog sends out automatically to the world.  Once they have received your notification, your content will be available on the internet within minutes of publishing.  This is a similar process to the way news stories are released on the Internet. Users that subscribes to your RSS feed can either be notified automatically via this ping service, or their feed readers update their service regularly.  When the rss feed reader finds updates, it makes the content immediately available to the recipient. There are lots of other ways how you can utilize the RSS feed found on your blog, and will be explained in a follow-up post regarding...

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