Build long term customer relationships with Social Networking

Posted by on Nov 26, 2010 in Social Media Marketing |

Social networking is all about building relationships.  With good regular use, you and your business can build long-term customer relationships through regular communication.  Good social networking is to build customer relationships over a long period.  People prefer to do business with people that they know and that they trust.  By regular engagement on social networks, you can build your trust and credibility. Making you the expert in your field. You can build social networking relationships on blogs, websites, email and other social media websites.  Social networking takes time and dedication and it isn’t an easy task but, the return you will receive by building these positive relationships will exceed the costs involved.  The trust and visibility your business can benefit from social networking out-weighs the time spent in building these relationships. Blogging Regular blogging allows you to reach your readers at conversation level.  You can reach targeted people by solving problems, business advice, ideas and insights on how you can help them.  Usually they can respond to your blog posts by leaving comments.  You can engage them with a blogging conversation.  Blogging allows you to develop strong relationships with existing and future customers. Relationship website Design and develop your website to be relationship orientated.  Create a warm friendly user experience for your visitors.  You can do this by showing your hospitality and offer your visitors useful information, ebooks or other tools that might help them with their problems.  Use an easy navigation system for your visitors that will make it easy for them to locate all the information to what they are looking for on your website. Also encourage two-way dialogue where they can easily contact you via email and telephone so that you can give them immediate answers to their questions.  You can also make your website interactive.  Create a two-way flow of information with live support. Allow visitors to describe their unique needs and create specialized answers for their needs. Email Use email to stay in touch with your visitors that gave you permission to send them emails.  You can let your visitors subscribe to your newsletters to receive valuable information and resources regarding the services or products that you business specializes in.  This is about creating a positive experience, not spamming.  Always offer the recipients of the emails a way to opt out from any future emails they might receive from you.  Make them feel like they are in control. Social media engagement There’s a couple of good social networking websites such as LinkedIn and Facebook that you can use to interact and network with your prospective customers.  There are thousands of people with different market niches conversing on these networks. The most important aspect of...

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Use online relationship marketing to build trust

Posted by on Oct 11, 2010 in Social Media Marketing | 3 comments

Relationship marketing can build long-term relationships with your customers and future prospects through regular communication. This means that you are building solid relationships over a long period of time. It is a known fact that people prefer to do business with people that they know and trust. You can expand your business relationship marketing efforts through the usage of popular online tools such as social networks, blogs, micro blogging, email and various other social media related tools and channels. Relationship marketing is all about building trust. Social Media You can use popular social media (Web 2.0) channels and tools to build good long-term business relationships. By using social networks such as Facebook and  Linkedin, you can interact and network with your prospective customers. Another great benefit of using social media is that you can get huge amounts of targeted traffic to your website, blog or online presence and this is something you cannot ignore for your business. You can find many social networks to join with specialities and niches to fit your business. There are thousands of social media channels where people from different market niches gather and converse. Blog marketing Blog marketing is an excellent way to regularly reach targeted readers on a conversational level. Each day you can reach targeted audiences with business advice, problem solving ideas and insights on how you can help them with their queries and problems. Your blog readers can respond back with comments. You can engage with them directly on your blog by starting a blogging discussion. Your blog can help you develop strong bonds with your existing and future customers. Email communication You can use email communication to stay in touch with your clients that gives you permission to send them emails. With all the email spamming laws in place, it is important to make sure that your email recipients gave you permission to send them emails. If you have a newsletter section where visitors can subscribe to receive your newsletter via email, offer to send them valuable information and resources. This is not about spamming but to create a positive user experience. Offer an easy way for them to opt out from any future emails. This is a way to make your visitors feel that they are in control. Relationship website Design your blog and website to be focused and relationship orientated. This means that you are inviting visitors to your website and blog with a friendly and warm user experience. You can show your hospitality by offering your visitors free information, tools or ebooks. You can implement a FAQ (frequently asked questions) page on your website to give your visitors an easy way to locate answers to their questions....

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Social Media, Blogs and Relationship Marketing

Posted by on Jan 29, 2010 in Digital Media Marketing |

Relationship marketing involves the building of relationships with your potential customers. You can do this with Social Media, your website or direct communication with your clients. Relationship marketing builds long term customers through regular communication. It has been proved that people prefer to buy from businesses/people that they trust. They will also keep doing business and stay with you for the same reason. Usually companies spend 70-80% of their marketing budget going after new customers and clients rather that nurturing and retaining their current customers. By having solid relationships with their customers, businesses can increase repeat orders from existing clients. Find a couple of tips below to help you with your relationship marketing. Blog Marketing With a blog, you can reach your readers regularly on a conversation level. Each day you can reach them with problem solving ideas, insights, business advice on how you can help them. You can engage with your readers in a blogging conversation. In my line of work, blog development is almost more important than normal website development. Website Design and develop your website to be relationship orientated. This means that you must invite your readers with your website by presenting a warm and friendly user experience. Offer your visitors free stuff in the form of tools, information and ebooks.  Always show your hospitality. A well developed FAQ (frequently asked questions) area makes it easy for people to find information quickly and get answers.  Always encourage two way dialogue where they can easily message, call or email for immediate answers. Allow your visitors to describe their unique needs and receive specialized answers to their needs. Email communication You can use email to stay in touch with your clients.  Offer to send them valuable information such as newsletters or resources. This is about creating a positive experience, not spamming.  Everyone hates spam, even the spammers. Always offer an easy way for them to opt out from future emails so that they are in control. Social Media Use popular social media channels like Twitter, Facebook, LinkedIn, YouTube where you can interact and network with prospective and current clients.  There is really thousands of social media tools and websites where people from different market niches gather and converse. You can also start building relationships and building more online visibility for your business, website or blog, through social networking. The best way to use and engage via social networking is to choose the networks that is most relevant to your market and niche. New social networks are developed every day so you might have to do a bit of research on the ones you will use. With relationship marketing you are distinguishing yourself from the masses.  You must be...

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