Email Design Tips to Take Your Strategy To The Next Level

Posted by on Sep 17, 2018 in SEO |

Want to take your email marketing strategy to the next level? The SEO and design experts at WSI OMS have rounded up some top email design tips to boost your results: Email subject line The subject line of your email campaign may not traditionally be considered a ‘design element’, but the visual aspect of this part of your email can have an impact on what your reader experiences. With email subject lines, longer is not necessarily better. Research shows that keeping the subject line to fewer than 65 characters is the way to go. If you can make it shorter while retaining the essence of your message, this is even better. Emojis Have you ever noticed strange characters in an email, such as a tiny square box or a single “J”? This is usually when the sender intended to use an emoji, however, the emoji is not supported by your email client. There are ways around this, but you should always test what the emoji looks like in Outlook, Gmail and other popular email clients to make sure you are not creating confusion. Email Intro / Pre-Header The pre-header of an email is the short intro that people will see. It is usually just one or two sentences and needs to be kept short (under 70 characters). This means that you should give a bit of extra thought to the first few sentences of your email. Make it compelling enough for someone to click to view the entire email. Dynamic Content The graphics in your email can be changed to make it more relevant to viewers. Online clothing brands often do this by showing men’s wear to male subscribers and women’s wear to female subscribers. Images The imagery you use needs to complement your message, not distract from it. Be careful with stock images as it can seem ingenuine, which will also distract from the message you are trying to get across. Do you need help with your SEO or email marketing campaign? Then WSI OMS can help you. Contact us for more information...

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Why PR Is Important For SEO

Posted by on Apr 17, 2018 in SEO |

Gone are the days of spammy backlinks that penalise your website. We still, however, need to build up the backlinks from somewhere as part of good Search Engine Optimisation (SEO) and this is where PR comes in. Digital PR is all about building relationships with your brand, digital influencers, press publications and bloggers. Your main goal should be targeting your content towards highly credible online platforms. Not only does digital PR amplify and promote your digital content, but it also: Helps drive traffic to your website, Increases brand awareness online, and It helps you connect with more people online. Digital PR isn’t only about the links though. A good SEO strategy will help make sure that your website is seen as credible and authoritative on search engine results. Therefore, any mentions or citations on a credible website will help you get those rankings. Many times, companies have content marketing strategies and SEO strategies, but they don’t always consider how PR can slot into these elements. If you are able to break news in some way, you will be able to get authorities’ backlinks to your site. The news in your press releases doesn’t necessarily have to be new innovations at your company, you could simply choose to provide a local opinion on global trends, or give a comment about how something in the economy may affect your industry in future. If you need help with your PR, content marketing or SEO strategy, then get in touch with WSI OMS...

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Social Bookmarking list – dofollow and nofollow

Posted by on Jul 5, 2010 in Social Media Marketing | 9 comments

While searching the internet for relevant social bookmarking sites I came across a website detailing an quite extensive list of dofollow and noffolow social bookmarking websites that also displays the current social bookmarking channel’s PR (page rank) with it. Here is the link to the original list: I have copied a couple of those websites below. Please feel free to add a link to your own list here. PR Type MediaPress 3 Dofollow Blogengage 5 Dofollow Digg 8 Dofollow Propeller 8 Dofollow Reddit 8 Dofollow 8 Dofollow 8 Nofollow Mister Wong 7 Dofollow 7 Dofollow 7 Nofollow 7 Dofollow 6 Nofollow 6 Nofollow 6 Dofollow 6 Dofollow 6 Nofollow 6 Dofollow 6 Dofollow 5 Nofollow 5 Dofollow 5 Dofollow 5 Dofollow 5 Nofollow 5 Nofollow 5 Nofollow 5 Dofollow 5 Dofollow 5 Dofollow 5 Dofollow 5 Dofollow 5 Dofollow 5 Dofollow 5 Dofollow 5 Dofollow 5 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Nofollow 4 Dofollow 4 Dofollow 4 Nofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Dofollow 4 Nofollow 4 Dofollow 4 Dofollow 3 Dofollow 3 Dofollow 3 Nofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Nofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Nofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Nofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow 3 Dofollow

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Nofollow as a SEO tool

Posted by on Mar 24, 2010 in SEO | 1 comment

Nofollow is a way for website owners to instruct search engine bots and spiders not to follow and pass page rank (PR) on certain links. This method can be applied to individual links or to an entire page.  By using the attribute rel=”nofollow” in your html links, you can control the PR flow within your website and the value that it passes to external websites and website pages. PR Flow PR (Page Rank) flows into a website via inbound links and it flows out via outbound links.  The nofollow attribute is a method to help redirect the flow of page rank. By using this method and if you only have a couple of links on a page, the more page rank share each link gets.  By applying the nofollow method to 15-25 links on a page, you will effectively reduce the ranking flow to 5 links. The nofollow method allows webmasters to concentrate page rank to the most important web pages within their site. To give you an example: the contact us page is important for business communication, but not for the search engine rankings. By adding the nofollow attribute to the links pointing to this page, you can focus the page rank on pages that are rich in keywords and content. This is way on how you can sculpt the flow of page rank to the most important pages on your website. You can control the link architecture of your website. The nofollow method allows the shaping of the overall importance and relevance of your site. This can also help you to focus the relevance to a single topic. You can effectively “guide” the search engines to which of your web pages are the most important. Google View the Google Webmasters Guidelines on using the nofollow attribute. Does using the nofollow attribute to a link guarantee that the link will not be indexed by the search engines? No, Google is clear that it won’t eliminate the indexing but it will control the page rank. Leave a comment below if you require more information regarding nofollow, search engine optimization or other internet marketing...

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Using Social Media for Public Relations

Posted by on Feb 18, 2010 in Social Media Marketing | 1 comment

One of the advantages of using social media for business is that you get to meet all sorts of nifty people who share interests with you on both personal and professional levels. In today’s world full of new media and digital communication technologies, PR professionals have an immense opportunity to expand the reach of their messages using social media tools and applications. Social media has the potential to attract and hold the attention of a vast demographic of people, especially those who have grown numb to traditional media. In addition, social media has a viral nature allowing your audience to share your message with friends and colleagues with a click of a button. Benefits of Public Relationship (PR) PR is one of the most cost effective forms of marketing. Some have said that “an editorial is the ultimate advert”. Though advertising gives you complete control over the way your brand is positioned, a top‐quality, third party, editorial endorsement offers greater credibility. Conducting PR in your region helps you: Clearly communicate key messages to an external audience Increase brand recognition and visibility in your market Generate third party endorsement for your services Enhance your status in your community Public relations and Social Media Now with the emergence of digital media and new technologies, managing your brand’s reputation is no longer just a focus on the print media; it involves listening to what your audience is saying on the forums, blogs, social network portals, etc. As a result, brand reputation monitoring must become a vital component of your PR program in order to ensure accurate and relevant information reaches your readers. Social Media and PR can work together to get the best...

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