In digital marketing ,who delivers the best results between Google ads vs. Facebook ads?

Posted by on May 4, 2020 in Digital Media Marketing |

Move over conventional and traditional ways of advertising and make room for digital marketing in an age where consumers are always online. In this regard there are two front runners that any business should seek to use: Facebook ads or Google ads. The effectiveness of either platform is debatable and we shall endeavour to find out who delivers the best results and return on investment. The pros and cons of digital marketing At the core of any online advertising exercise, you have to factor in the cost of the entire project over the long term. Which is cheaper-Facebook ads or Google ads? Examined individually, both have their pros and cons. Facebook ads are markedly cheaper and are likely to achieve better results for small businesses who have a small online advertising budget. On the other hand, Google ads are ideal for location-based results. The online advertising budget in this regard can be markedly bigger and a tad expensive.  Because Facebook is a social network, their ads tend to reach a much larger audience regardless of location and locale. What is more is that you can use the ‘post boost’ function on the social network to widen your scope and reach more users. The verdict for digital marketing Admittedly, Google is the biggest thing to happen to the internet unlike Facebook which is prohibited in some territories. It serves over 2.3 million searches every second and AdWords is used by more than 4 million advertisers. With such a massive reach, there’s no reason why you shouldn’t advertise on Google’s ad network. This is what most of the businesses think and this is why they can’t resist running a digital marketing ad campaign on AdWords. Further, it is with Google ads that search engine optimisation is more effective as your ads are more likely to appear during a search. Need help with your digital marketing? Then contact WSI OMS today. Please follow and like...

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How to Integrate Organic and Paid Content for Maximum Effect

Posted by on Apr 17, 2020 in SEO |

Looking to maximise your company’s SEO and Google rankings, along with taking user experience on your website to new heights? The key lies in integrating organic content and paid content or PPC. We discuss everything that you need to know below. Why Both Organic Content and PPC Are Important There are advantages and benefits to both organic and paid content. For example, PPC can lend a hand when it comes to helping a company get the proverbial ‘foot in the door’ in terms of increasing brand awareness and getting sales started. However, it is organic content that will boost reputation and conversions in the long run. Hence, the reason why integrating both is critical for long-term business success.  Ensure Consistency If you are going to successfully integrate paid and organic content, it needs to be consistent across the board. This goes for the message that it is communicating, as well as the overall branding, tone and style.  Embrace Remarketing Strategies If a potential customer has already visited an organic page on your website, capitalise on their interest by remarketing to them via PPC.  Focus on the Quality of the Content  Content of a consistently high quality is an important part of not only inbound marketing but also online advertising in general in that it will assist you in improving your organic rankings and your website’s user experience. All of this is sure to contribute to a better reputation and a higher number of sales.  Use High Performing Content in Your PPC Efforts Is there a specific piece of content that is performing particularly well organically? Take it to the next level and really make the most of it by incorporating it into your PPC efforts.  Need a hand when it comes to both organic content and PPC? WSI OMS is the digital marketing agency to contact! Our services extend from online advertising to SEO and everything in between. Get in touch now for more information.  Please follow and like...

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How to Create an Inbound Marketing Strategy for a Hotel

Posted by on Mar 9, 2020 in Inbound Marketing |

It’s 2020. Guests don’t want to have information pushed in their faces. They want to be drawn to a hotel because it’s the right fit for them. But in a heavily saturated industry, how do you simultaneously increase brand visibility while advertising your services to people who actually want to stay at your hotel? With inbound marketing. Tactics to include in your Inbound marketing strategy   Understand SEO 88% of guests prefer to book a hotel online. If guests can’t find you there, your hotel won’t get booked. SEO strategies can help improve brand visibility and Google ranking. Create a social media presence One in every three people are active on a social media platform. What better way to advertise your hotel than with a strong social media presence? A social media presence helps potential guests understand your brand and determine your trustworthiness based on your engagement. Blog Contentis king. It can come in many forms, but blog posts are a fantastic way to show off industry knowledge, exhibit social proof and increase brand engagement. On top of that, SEO optimised blog posts can help you generate new leads for months- even years- to come. Social proof Guests don’t care what you have to say about your hotel because- of course- you’re biased. They want to hear what other people have to say about their experience at your hotel. Collect social proof in the form of social media likes, customer reviews, video testimonials and celebrity and influencer endorsements. If you want to create a seamless inbound marketing strategy for your hotel using proven techniques to drive results, then you should work with a digital marketing agency. Let us worry about your inbound marketing so you can focus all of your time on your guests. And with the right strategy, they’ll be booking in droves! Contact us today. Please follow and like...

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How to Make the Most out of Google Ads Automation

Posted by on Mar 2, 2020 in Digital Media Marketing |

Google ads automation can revolutionise your PPC strategy. Digital marketing trends are changing and leaning heavily towards automation- but that’s not something you should be afraid of! In fact, automation only makes your job easier. By automating features of your Google Ads campaigns, you can see business insights and increase conversion rates with minimal time spent online. As digital marketing experts  well-versed in Google Ads automation, let us give you a few tips. Tips and tricks to make the most out of Google Ads automation Define your objectives Google’s algorithm can only provide you with valuable information if it knows what information is valuable to you. The best way to ensure that you and Google Ads are on the same page is to perfect your tracking. Use Google Tag Manager to tell Google which actions you care about so it can tell you what you want to know- and deliver relevant results. Try smart bidding Smart bidding is no longer reserved for large, high-budget campaigns. This automation feature is extremely helpful because it can bid on campaigns for you. If you’re a newbie, be sure to start small and utilise bid caps. Use close variants Close variants can help you identify variations of your target keywords that are just as effective, but at a more affordable CPC. It may seem daunting to change your keyword strategy, but doing so with Google Ads automation will help you identify customer value and reassess your investments. Google Ads automation is helpful, but we know that it- along with other SEO and digital marketing strategies- can be confusing. Don’t waste your valuable time by spending hours trying to learn all you can about PPC ads and automation. Instead, contact us today and let us use our tested and proven strategies to grow your business. Please follow and like...

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How to Create Great Inbound Marketing Content

Posted by on Feb 24, 2020 in Articles, Inbound Marketing |

Inbound marketing is different from the old ways of disruptive marketing (or outbound marketing). The reason is that instead of bashing the audience over the head with what you want to tell them, inbound marketing focuses on understanding what your audience needs as well as when the best time would be to give it to them.    6 Tips for Creating Great Inbound Marketing Content 1. Know Your Audience You can’t get away with not understanding your audience when it comes to inbound marketing. Knowing your audience will help you to approach them with both the content and solutions they need at a time when they will be most receptive to it, which will give you better returns on your content creation efforts.  If you create content for an audience you don’t know and understand, you might as well be looking for a needle in a very big haystack, hoping that someone who sees your content will react positively to it. Instead, you should focus on getting to know your audience through research. Your research should cover aspects such as: Their likes and dislikes,  What they need,  How and where they interact, and  What your competitors are doing for the audience.  This will give you valuable and time-saving insights to create content your audience will love.  Tip: Get to know your audience 2. Building Trust Now that you know your audience, you’ll have a good grip not only on what makes them tick, but also about what will be likely to build trust for your brand. When you build trust with your audience, they will be more inclined to share your content and recommend your service or product to their loved ones, thereby reaching a wider audience and potential client pool.  Content that builds trust is authoritative, well-researched, relevant and updated regularly. Good, authoritative content gets shared and linked back too. All this serves to show Google that you are trustworthy and, as a result, will help you to climb the search engine rankings, leading to wider exposure and better brand reputation. Tip: Earn trust with authoritative content 3. Don’t Fake It Because You Won’t Make It Inbound marketing content relies on making connections with your audience through your online presence and, therefore, authenticity is the key to making lasting connections. It is easy to see through the spammy, fake interactions that try to force engagement with some scheme. Besides, most people don’t fall for it in the long run. The key is to balance professionalism with letting the human side of the business shine through. You can be real and fun and professional all at once, and that is something your audience will respond to. Tip: Be real...

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