The best Internet marketing strategies for 2010 are going to be establishing credibility and working on targeted exposure.

Posted by on Dec 15, 2009 in Digital Media Marketing | 2 comments

"Businesses want to make sure every penny produces results," says Jamie MacLeod a WSI Internet Marketing Consultant  "For that reason, more and more money is being allocated to Internet marketing because it’s measurable and has proven to increase ROI." Out of all the choices available out of Internet marketing methods over the last year, the most effective ones that work establish credibility and trust (people only buy from companies that they trust) and directly target a specified and correct demographic for your product or service. Credibility As advocated by Internet Marketing experts WSI , depends on how well a site is built, how many sites link back to your site, how much social media and buzz surrounds a domain, how fast a site loads and how unique and substantial a site’s content is and how fast its growing and changing. The Top 10 Internet Marketing Strategies of 2010: 1.   Organic Search Engine Optimization (SEO) – Web sites in the top of the search results are viewed as the leaders of their industry, and more than 80 percent of Web users click on the first listings. Good SEO will consistently deliver a huge return on investment. 2.   Keyword Research – Everything revolves around discovering what words and phrases your customers are searching for online. 3.   Facebook/Twitter/LinkedIn – Social media marketing engages customers on a personal level, and can rapidly create buzz around a product, brand or business.   4.   Video Marketing – This is becoming more important both on-site and off-site. Videos help convert Web site visitors into sales. In the universal search results, people tend to click on links with videos more than those without – even if the video link is ranked lower and you also can tap into the power of  and 5.   Online Public Relations – This builds credibility online, in the mainstream media and for potential customers. Online public relations providing you write it correctly for an on-line medium using relevant keywords can help create lots of buzz about your site through bloggers and industry sites, and can help boost organic SEO. 6.   Link Building – From the search engine’s point of view, a credible and popular site will have a lot of links pointing to it and will help with your rankings providing that you have a linking strategy in place, again WSI can assist and you can get more information on 7.   Blogging – Blogs provide additional site content (which search engines love), graphics and other viral content to disseminate information and tie in with social media. Blogs can build your credibility by establishing your site as the hub for industry information. 8.   Web Design, incorporating persuasion architecture – A good...

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Design for search engines but write copy for your customers.

Posted by on Oct 12, 2009 in Online Marketing |

 A good website should have well-written, readable, easy-to-navigate pages that aren’t ‘ over loaded’ with keywords to attract ‘searches’ but written with the reader in mind. When selling the benefits need to be explained and your USP’s (unique selling points) for your product or service and most importantly explain what you would like your customer/visitor to do next. Back to Search Engine Marketing – you’ve identified the customers you want to target, you’ve got a ‘search engine friendly’ website and your ‘content’ is written for your visitor – how do you increase new and return ‘traffic’ to your website? There are two distinct ways of doing this: 1. ‘Organic’ search whereby potential customers find your website in the Search Engine Results Pages without you having to spend a cent on advertising. Organic or ‘natural’ search results are listings on search engine results pages that appear because of their relevance and ‘match’ to the search terms used. It is accepted that users click (organic) search results more often than adverts (72%) but it is also accepted that most people rarely venture further than the first page of search results making it imperative that your business is as far up the ‘rankings’ as possible and preferably in the first 10 spots 2. Using Google adwords. The simplest method to understand, but not necessarily the simplest to implement is the advertising or PPC (Pay per Click) approach. With Pay-Per-Click advertising – you only pay when a potential customer clicks on your advert. The price that you pay per ‘click’ is based on the popularity of the key words that you select and ‘purchase’. Although it is possible to manage your own PPC campaigns it is often more cost-effective to use an Internet Marketing Company that specialises in ‘paid search’ advertising to manage your campaigns and undertake to follow a ‘test and learn’ approach or ongoing split testing. Leading search engines, such as Google and Yahoo!, use web crawlers (also known as ‘bots’ or ‘spiders’) to find pages based on search results. Assuming you have applied ‘search engine essential’ to make your site ‘search engine friendly’ and that you have a critical mass of back links (Linking Strategy)from other relevant websites then you need to concentrate on content marketing. Content can be text, images or video but it needs to be relevant and engaging and it needs to be regularly updated. Don’t stress – you probably have a lot of this content already ‘in-house’ and it just needs to be re-written and edited for the web. Content can consist of existing sales brochures, press releases and short articles by in-house experts, video, whitepapers or presentations used at conferences or trade-shows. The importance of...

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