Reducing digital marketing due to COVID-19? Read this first

Posted by on Jun 12, 2020 in Digital Media Marketing |

It stands to reason that companies would begin reducing digital marketing efforts, due to the downturn in the global economy during the COVID-19 outbreak. However, while reducing marketing spending may seem, intuitively, to the be the smart choice, the drop in search demand for your brand and/or products may actually indicate that you need to take precisely the opposite action. It may be time to increase your bids You many have noticed that the prices of pay-per-click ads have been dropping in certain industries. This is because many companies have stopped or reduced their bids for ads. There has been no corresponding reduction in internet traffic, meaning that your audience is still browsing and is still there to see your ads. You can now reach them at a fraction of the price than you previously would have been able to. So, far from reducing your ad spend, it’s time to ratchet it up! Email marketing still works Even if you do decide to reduce spending in some areas of digital marketing, you should still keep your email marketing steady – or even increase it. Email doesn’t cost you much, so you have very little to gain from cutting it – and plenty to gain from continuing to use it extensively. You may not be able to influence search demand to your liking but you can compensate for this through upscaling your email efforts. Hitting people’s inboxes directly is more reliable than taking your chances with search engines. Pulling back on SEO now will affect your rankings later on While it may be true that there is a reduction in search demand, it would be very short-sighted to cut back on your SEO work as a result of this. Demand will return to normal and when it does, your SEO homework should all be perfectly executed so that you can maintain and even increase your rankings.  In short, while it may seem that a reduction in digital marketing is now called for, the best the thing to do is carry on regardless. Through increased pay-per-click activity – now at a reduced price, you can get much better return on ad spend (ROAS). Through continued email campaigns, you can maintain your presence in spite of search demand reduction. Finally, with sustained SEO work you can ensure that you’re in a prime position when search demand returns to normal. WSI OMS can help you modify and perfect your digital marketing campaigns during the COVID-19 crisis. Contact us for more information. Please follow and like...

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Here’s why your PPC advertising isn’t performing

Posted by on May 22, 2020 in PPC |

If you want to bring viewers to your website’s landing page or ecommerce products page, pay per click advertising can help you to bump up the amount of traffic quickly. But what can you do if your pay per click advertising strategy isn’t performing as well as you expected? This guide will provide common issues and how to solve them.   Why is my PPC advertising strategy not working?  Your settings are not correct Many times, when we check a client’s PPC campaign that is underperforming, the settings are off. Perhaps you are targeting the wrong location or the budget you have set is incorrect. It’s possible that an ad group didn’t get turned on. The first thing you need to do if you notice that a PPC campaign isn’t working is check your settings. You’re not redirecting your audience correctly If you are marketing a specific service or product, then you shouldn’t direct search engine users to the home page of your website. Make sure you have a high impact landing page that is professionally written, compelling, and gives your potential client all the information they need to do business with you. Each ad group should have its own landing page for the best results. Keep your website’s navigation simple so that they can find what they are looking for, information about the credibility of your brand, shipping information, and anything else they might want to know. You’re not looking at local factors  All pay per click advertisers want the lowest possible cost per click (CPC), but it is virtually impossible to keep the costs at bay if you ignore local factors. Localize your PPC campaigns to ensure that you not only have local vendors in the areas that you are targeting, but that you are using everything from the right lingo and slang to the desired suburb areas. You’re not getting genuine visitors  Whether you are advertising on social media or the major search engines, there will likely be networks that distribute your ads. Some of these networks are fraudulent, which means that the traffic they send to your website and landing pages are fake. Ensure your ads are distributed to the right network so that you get genuine visitors. You’re not setting up negative keywords There are many keywords that you do not want to rank for. Perhaps you want to avoid ranking for keywords such as ‘second hand’, ‘new’, ‘free’, or a specific color. Include all the negative keywords that you don’t want to rank for to prevent your ad from being triggered by these words. Need more help with your pay per click advertising strategy? Contact WSI OMS for information on our PPC advertising...

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These SEO Practices Are Out Of Date – And Could Be Harming Your Rankings

Posted by on May 14, 2020 in PPC |

Each year, Google alters its algorithm between 500 and 600 times on average. In short, this means that the world of SEO is forever changing! And, if you want to ensure that your rankings remain positive, it’s up to you to keep up. In an effort to aid you on this mission, we’ve put together a list of some out-of-date SEO practices that used to be effective for SEO marketing, but which are now probably having the exact opposite effect on your SEO standing.  Meta Data Keyword Stuffing  Back in the day, effective SEO marketing revolved around the sheer number of keywords you were able to stuff into your content. Nowadays, almost all of us know that quality content is the key to maintaining a good SEO ranking. However, this hasn’t stopped many of us from stuffing keywords into our meta data instead. Unfortunately, Google is now also recognizing this as a bad practice and will penalize your website accordingly. Rather use one meaningful, strong keyword in your meta description and leave it at that. Creating Countless Landing Pages  The age-old practice was to create a separate landing page for every keyword that a company wanted to rank for. Unfortunately, this led to a website having too many pages to count, which nowadays, doesn’t bode well for user experience! Instead of focusing too heavily on keywords and the like, focus your attention on making sure that any and every visitor to your website has a pleasant time doing so. Optimize navigation, keep an eye on page loading times and keep updating your content to entertain, inform, and impress.  Buying Backlinks  Yes, backlinks still play a large role in SEO marketing. Unfortunately, Google now puts a lot of emphasis on these backlinks being quality links from reputable sources. Therefore, buying a multitude of backlinks from link farms or creating them yourself in any and every way possible definitely is not going to do your rankings any favors.  At the end of the day, outstanding SEO marketing and effective social media marketing relies on dedicating yourself to improving user experience. If visitors enjoy the time that they spend on your website, you’re doing a great job and Google will notice this. Over time, it will reflect in your rankings too.  Need a little bit of extra help? Let WSI New Media Marketing lend a hand. We specialize in SEO, pay per click advertising, and mobile content marketing. Contact us today to learn more. Please follow and like...

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Key Focus Areas for Your SEO Marketing Campaign

Posted by on May 12, 2020 in PPC, SEO |

While SEO marketing requires a lot of patience, and really only pays off with trial and error, it is worth the effort when you get the results you work for. If you want to see the best possible results for your SEO marketing campaigns, here’s what you need to focus on. 4 Key areas to focus on for your SEO marketing campaign:  1. Pay per click (PPC) Advertising Yes, it is possible to get to the top of Google search results organically, in other words, without having to pay any money. However, embracing the power and convenience of PPC advertising is a much easier and more effective way to boost website traffic and conversions. PPC advertising is not only straightforward but also cost-effective as it allows you to dictate your budget from the start.  2. Mobile Marketing and Optimisation  It is so important that you make sure your website is properly optimised for mobile users from a design and an SEO perspective. This is because the mobile market share worldwide is 52.1% compared to the desktop market share, which is 44.2%. In short, there are more people viewing your website using their mobile device than those using a laptop or desktop.  3. Social Media Presence Your company’s social media presence has an effect on its website’s SEO. A solid social media marketing strategy is the perfect complement to a strong SEO marketing campaign.  4. Proper Website Design Your website needs to be easy to navigate, quick to load, and information-rich in order to score high in the SEO stakes. If it ticks all of these boxes and promises a pleasant user-experience, it is sure to see an improvement in its rankings over time.  If you need professional assistance with your SEO marketing, contact WSI OMS for help with your social media marketing, PPC adverts and mobile content marketing. Please follow and like...

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How to Get Your Business Started on Twitter

Posted by on May 7, 2020 in PPC |

Twitter, the ever-popular micro blogging social media platform, now boasts approximately 330 million monthly active users. With this statistic in mind, it is no wonder why countless businesses are scurrying to get started and incorporate this social media big-wig into their digital and mobile marketing strategy. If you have yet to jump on the bandwagon, here is some advice from one of the top social media agencies – New Media Marketing.  Complete Your Profile A strong bio is of the utmost importance as it will tell potential followers a bit more about your business. And, this could be the deciding factor in terms of choosing whether to follow you or not. Also, be sure to upload a clear image of your company logo – Twitter profiles that do not have a picture have markedly fewer followers.  Keep Up with the Competition  Be sure to keep an eye on your competitors’ Twitter profiles, especially those with a high number of followers and engagement. Pay attention to what they are posting and how they are interacting with other Twitter users, as well as who they are following. This will give you a good idea of what you should be doing and how. Just avoid blatantly copying their efforts as this is not likely to be well-received!  Get Active Aside from Tweeting, sharing others’ tweets and following the right people/businesses, there are other ways in which to get active on Twitter and use it to your advantage. Create helpful Twitter lists, for example. These lists allow you to organize the people you follow into specific groups. You can also save searches, which makes it possible for you to organize content based on a specific topic.  Looking for professional assistance when it comes to mastering the art of social media marketing? Look no further than New Media Marketing. As one of the top social media agencies, we specialize in pay per click (PPC) advertising, mobile marketing, SEO optimization, and are one of the most trusted website design companies in the area. For more info, do not hesitate to contact us today.  Please follow and like...

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