Six ways to increase traffic to your website

Posted by on May 13, 2010 in Online Marketing |

To get a constant stream of unique visitors to a website is the ultimate goal in any internet marketing strategy. No matter how professional the design of the website is or how well it converts visitors into buyers, it is useless if no one finds your website. Before you start with the designing and development of your website, you must also decide on the best strategy to bring visitors to your new website. What you can do Organic SEO: Search Engine Optimization (SEO) uses keywords, meta descriptions, keywords in the text, headings and page names. You must also get other relevant sites to link to your website. For best organic SEO results, it should be built into the website from the start. Pay per click: Advertise directly on the search engines to get almost instant results. For the best conversions, traffic should be directed to targeted landing pages. Social media: Regular blogging attracts readers that are interested in your topic and message. Social networking sites like Facebook, MySpace and LinkedIn are good for developing a following of targeted users. Links from these sources are helpful in SEO. Email marketing: Develop opt-in mailing lists and market your site. This way you will have targeted users that’s allready interested in your services. Find other related companies that have prominent newsletters. Approach them to allow you to advertise on their email newsletters. Promote in print ads: Include your URL on all newspaper and magazine ads. Include your website URL on all invoices, statements, proposals, letterheads, business cards and brochures. Education: Setup a webinar and promote it on the social networks. Give away a free report or analysis. Offer a free ebook on your site. This could be information that would be helpful to your visitors that contains your business information,...

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The difference between SEM and SEO

Posted by on Feb 1, 2010 in SEO | 12 comments

Many people are confused because there are two phrases in the Internet Marketing community working together and they are often used interchangeably.  They are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). There is a big difference between SEO and SEM.  SEM (Search Engine Marketing) is a broader term; it includes all the strategies for promoting your website on the search engines.  SEO (Search Engine Optimization) is a method of getting a website ranked in the organic or natural search results. There’s 3 types of SEM; Organic SEO This is a process of improving your website’s rankings naturally.  Some considers this as part science and part art. It prepares a web page to be found for certain keywords and key phrases.  Organic (natural) SEO uses keyword phrases prominently on the website page itself (body text, headings, links, etc). This is usually coupled with a link building strategy. Local search This also uses organic SEO methods mixed with state, zip codes and city.  These geo factors bring in searchers looking for local business.  This can include Google’s directory and profile listings as well as other local directories. Pay Per Click (PPC) This the advertising on Google and other search engines.  These advertisements come up based on the keyword query and they appear under the sponsored results.  You only pay for visitors that clicks through to your websites. This includes Yahoo!, Bing (Microsoft adCenter) and Google Adwords. There are other types of Internet Marketing that can be used to promote your website and business with the search engines. Social Media Marketing SMM (social media marketing) includes blog marketing, Micro blogging (Twitter), social networking and more.  You can set up profiles on popular social networking (Web 2.0) sites like Facebook and LinkedIn. You can publish your own blog or participate in online discussions as an expert. Article marketing Write and publish educational articles and place them on article syndication websites.  Other website owners can publish them on their websites.  Links in the bottom resource box will lead interested people to your website. To get the best results from your Internet marketing efforts, multiple SEM and SEO methods should be used.  Traffic strategies needs to be devised when a website is in the planning process. Search Engine Optimization works best when it is planned into the website structure rather than added...

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