Easy online reputation management strategies

Posted by on Jun 21, 2018 in Community Management, Online Reputation Management |

How are you supposed to track what people are saying about you all across the internet? Online reputation management doesn’t have to be an expensive, labour intensive process. Here are a few things to keep in mind:   There are over 300 social platforms on the internet. The biggest are undoubtedly Facebook, Twitter, Instagram and LinkedIn, but there are also many niche social media platforms that may be relevant to your niche. Following social media sites, you’ve also got blogs, forums, and review websites. Many of these sites have been created with the intent of providing people a platform where they can share their experience with a brand.   There are a number of free tools available for online reputation management, such as Google Alerts. This is a free service that works with your Google account. All you have to do is login and type the phrase that you want to track (this may be a brand, your own name, or a trademarked name) and it will report back to you on a daily, weekly or fortnightly basis of the mentions of that phrase online. A Google Alert will also show you where the term has been published, which means you can choose to interact with positive or negative brand mentions online with the help of these alerts.   Hootsuite and Tweetdeck are also great online reputation management tools that are geared towards social media activity. Both of these tools will pull information from social media sites if your brand name is mentioned. You can then choose to interact with people who are contacting you on social media.   These strategies will give you an overview of what’s being said about you online, but many companies require a more hands-on approach. WSI OMS can help you with both online reputation management as well as community management. Contact us http://www.wsioms.co.za/contact-us for more information...

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Combining Old and New Marketing Strategies

Posted by on Oct 7, 2009 in Online Marketing | 1 comment

Whether a business wants to expand its products or services, or introduce new ones, success depends on how effectively it promotes itself via marketing. Marketing’ is all about deciding who your customers are, what they want and then developing a cunning plan to sell your products or services to them make money in the process. In the past, this primarily meant creating a brand name and promoting a product via print, television, radio and possibly direct mail campaigns if you had access to a database. However, with the advent of the Internet, marketing has taken on a whole new meaning and business owners and managers now have the medium of “cyberspace” or the ‘world wide web’ at their fingertips. The best of both worlds–offline and online marketing can and should be combined effectively to drive sales higher. Cyberspace allows us to market online in a variety of ways: corporate websites, banner ads, email, blogs, Podcasts, RSS Feeds, and the many social media opportunities like Youtube, linkedIn, Twitter etc and of course….. search engine keywords–the list is virtually endless! However, there is still a place for the standard offline marketing tactics, so it only makes sense to integrate marketing strategies to achieve your goals. Integrated marketing is really about allowing marketing decision-makers to view the entire marketing process from beginning to end, thereby providing insight into which combination of tactics will drive the highest returns. Benefits of Integrated Marketing 1. Traditional advertising strategies merge with online approaches to market a product or service across all possible marketing domains and channels 2. Analysis of integrated marketing strategies allows you to use online mediums to measure offline advertising. Companies now have the ability to measure successful strategies and more importantly learn from the ones that are not. The key to successful integration of marketing strategies is: Getting your customer engaged The beauty of ‘search’ marketing as opposed to more traditional forms of advertising whereby you had to catch a prospects attention when they were doing something else like watching TV or reading a magazine is that by ‘definition’ they are ‘searching’. While this might seem obvious, potential customers when in ‘searching mode’  are looking for instant gratification. When they get to your website they want to quickly understand; – What you do – How you can solve their current problem – What are your USP’s – -Why should they choose you If you or your company need assistance in creating an integrated strategy talk to us at www.wsioms.co.za or drop a line to me jamie@wsioms.co.za and we would be happy to assist with creating an integrated digital marketing plan for your...

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