Digital Marketing Guide: How to Create a Wikipedia Page for Your Business

Posted by on Dec 13, 2019 in Digital Media Marketing |

Does your digital marketing strategy include a Wikipedia page for your business? If not, you might be missing out on great exposure and an ongoing source of leads. A Wikipedia page can help to not only manage your business’ online reputation, but also to lend credibility when prospective clients look into your business. A Wikipedia page needs to be part of your digital marketing strategy because although it is relatively easy to create a Wikipedia page, it does take some work to keep the page relevant and updated. Here is how to go about it. Digital Marketing Guide to Creating a Wikipedia Page for Your Business While these steps are relatively simple, you’ll need to be patient and make an effort to keep your page updated. Think of your business’ Wikipedia page in the same way as your business website; you don’t merely stop at website design, you need to constantly use it as a way to stay top of mind for your audience. Step 1: Create Your Account Visit Wikipedia’s home page, and click on “create account” in the top right corner. Follow the prompts given to finish creating an account. Don’t close any pop-ups from Wikipedia (more on this in the next step). Step 2: “Help Improve Wikipedia” Before creating a page on Wikipedia, you’ll need to become an auto-confirmed user. The easiest way to do this is by editing an article suggested by Wikipedia. You’ll need to make a few edits (according to Wikipedia you’ll need to make at least 10 edits and your account has to be older than 4 days)  If you want to pick a page to edit, stick with something you know and can easily cite information sources. To edit a page, simply click on the section you want to edit and publish changes once you are done. The visual editor is the simplest view for quickly editing information.  Step 3: Create Your Page Here is the most difficult part of the process, not because it is technical or complicated, but because Wikipedia has certain guidelines for business pages. For a business page to be accepted, the business needs to be “notable” – read these guidelines before attempting to create a page.  Next, go to the Article Wizard where you can either create a draft article in the “sandbox” or click “next” to proceed with creating your page. Wikipedia will direct you through the process of creating an article, and you will have to disclose that you are writing about a subject you are connected to. In structuring your page, it is a good idea to review other company pages to understand the layout and decide how much information you might want...

read more

Tricks for managing your online reputation

Posted by on Mar 3, 2015 in Online Marketing, Online Reputation Management |

In this social media run day and age, your online reputation is almost as strong as your physical presence. This is a scary thought indeed. Your business persona which you are striving to create can now be viewed by millions of people across the world, without you even knowing. Food for thought isn’t it? It is because of this fact that you should take upmost care in managing your online reputation, as this says more about you now than ever. Here are a few simple steps to follow to keep your name above board. Don’t give in to the nay sayers If you find your business page under intense scrutiny, never give in to the negative. This is basically bait which has been set up for you to bite at in order to tarnish your reputation. The minute you retaliate negatively to a comment left on, say your Facebook page, this shows your clients that instead of being remorseful and willing to develop a solution, you instead have retreated straight into defence mode and retaliated. This will then shed very unforgiving light on you as a professional, leaving you looking like the unprofessional in a school yard hustle. Your best defence is a good offence Being prepared in the world of business is always your way out of any possibly conflict. It is the best tool you could ever possess as knowledge is truly power. The more prepared you are for a situation, the better and more efficiently you will be able to respond in times of crisis management. Do this in the digital world by always releasing positive quips of news about your company. Keep your social media platforms pumped with positivity. Even in instances of bad situations, do a write up on how the situation was salvaged and watch the respect for your business grow. If you need assistance in managing your social media portfolios, call in the pros. Let WSI OMS help you handle your various platforms and ensure your name and online reputation remain reputable. Contact us today for more...

read more

Creating a professional online business video [Infographic]

Posted by on May 17, 2013 in Articles, Online Reputation Management |

A well thought out professional video can go a long way in establishing your online reputation. In under 3 minutes you can give a potential customer a snapshot of what your value proposition is. However a poor quality, or poorly edited video can do more harm than damage. It is estimated that 20% of online viewers will click away within the first 10 seconds. That means that you need to ensure that your video is attention grabbing and interesting. YouTube is one of the best social media platforms to market yourself and your business. It also allows individuals to easily share and embed your video on their blogs. If you plan to create a corporate video, take a look at this infographic. Need advice on your online reputation management? Contact WSI OMS today   Presented By KZO Innovations, online video...

read more

Online Reputation: Check to see if you are offending your online customers

Posted by on Jun 9, 2011 in Digital Media Marketing | 1 comment

Online Reputation: Check to see if you are offending your online customers If your business has a website and you have taken the plunge to start using Social Technology then please pay attention to the fact that your customers will expect a certain level of online service –If you are failing to respond on Twitter or to blog post comments, forum posts, emails, or other online communications you will start to alienate customers! Customer Expectations Although most companies nowadays have set up websites (and if they have not then they should if they don’t want to be invisible very shortly) many don’t move beyond that first step online and this means that all they have effectively is an online static brochure. And you also need to consider your customer relations strategy due to the fact that once you have an online presence, your customers will increase their expectations accordingly. They will expect you to respond rapidly to online communications. If you fail to do so because you’re not monitoring the channels they use, then they will feel ignored and snubbed – they won’t assume you simply don’t know about their comments. Here are five ways your online business could be failing to deliver. No Customer Response on Twitter Many people use Twitter to complain about problems they’ve experienced with a company, and they aren’t just sounding off to their friends. It’s simply accepted that large brands will be monitoring for mentions and will respond to complaints made through this public platform. (See OUTsurance and their Facebook complaints page, as this is a great example of how to turn complaints into long term satisfied customers Even if you don’t actively use Twitter to engage with your customers, you should have searches set up for your brand. That way you can ask dissatisfied customers to direct message you their contact information and look into their complaints. Actively responding online can turn a furious client into a satisfied one; it’s amazing the difference a bit of proactive customer service can make. No One’s Replying to Comments Left on Your Blog I understand that blogging can take time – you have to come up with ideas, write them up, proof them, and publish them. But that’s not where the work ends. If you’ve published an article on your website and a customer responds with a comment or question, it’s important to respond. After all, they have taken the time to read your thoughts – it’s only polite that you do the same when you’re using a sociable platform like a blog. Otherwise it looks as though you think the online conversation should only flow one way, and that’s not really the point of...

read more

WSI E&I Franchisee Conference – Neal Lappe’s experience on Social Media

Posted by on Sep 28, 2009 in Business Opportunity |

Here we are after lunch and listening to Neal sharing his experiences on managing your online reputation. The message is that if you live by social media, you can die by social media. An interesting comment I think. Neal goes on to say that when you are blogging, twittering and want to get good traffic to your website then by being funny, controversial and provocative, you can go viral. But be careful as one person’s sense of humour can be another’s annoyance. One must be prepared and ready to respond. The lesson here is that one should have a social media policy for your company to approve content that is blogged about. As with this blog our aim is to provide business owners and WSI Internet Consultants with information on how they can use the Internet to create an online brand, do lead generation and maintain your client & prospect relationships. Neal shares this YouTube video of Perry Belcher on social media marketing It is a good example of how you should be creating content that builds credibility for you. If you are unsure of what needs to be in your social media policy feel free to contact us and we can help...

read more