Social Media Marketing: LinkedIn Sponsored Content

Posted by on Mar 23, 2020 in LinkedIn, Social Media Marketing |

Sponsored content on LinkedIn is a sure-fire way of getting your social media marketing aimed at the correct audience. Use this guide to help you create LinkedIn sponsored content.  Get Picky With Your Promoted Content The first step is to choose what content you want to promote. It may be a blog post or a web page featuring a promotion. Copy the URL, go to your company page on LinkedIn and paste the URL into the update box where it reads: “Share an article or photo” and post the article, photo or link.  The post will now appear in your timeline. Above the post, you will see a grey arrow with the words “Sponsor now”. When you click on the link, you will be taken to your LinkedIn campaign manager. Work the LinkedIn Campaign Manager Once you are in your LinkedIn campaign manager, you can go through all the processes you need to in order to promote your content. LinkedIn’s campaign manager is very similar to Facebook’s campaign manager. Click on the article link that you want to promote and click on “create a campaign” in the top right corner. You can choose whether you want to promote your content with targeted native advertising, drive traffic from the desktop with ads, or send targeted messages directly to people. If you want to sponsor the content, click on the top option that reads: “Promote your content with targeted native advertising”. Next, you will name your campaign, choose your objectives, select your audiences, the location you want to target, and how you want to target them. You can target people by fields of study, member groups, job titles, job function, years of experience, and a host of other options that aren’t available to you with Facebook ads. If you’re looking for ways to improve your social media marketing strategy and online reputation management, contact WSI OMS today for a consultation. Please follow and like...

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Why Use Instagram to Market Your Business?

Posted by on Feb 13, 2020 in Instagram, Social Media Marketing |

Instagram is a social media marketing must-have, as it’s a great platform to visually present the services or products of your business. With a focus on images, including video, it allows your business to make connections and share posts across multiple social platforms. For instance, according to Instagram, more than 200 million users visit at least one business profile daily. Below, we discuss what else Instagram offers as well as how to set up your account. Instagram Is Mobile-First, With Shoppable Posts  The vast scope of Instagram is just the tip of the iceberg. Here is what else is offered: One of the more noticeable aspects of Instagram posts is the use of #hashtags – keywords that summarize what is being said in your post. This makes it easy for you to not only to be found, but also to be recognisable. Because it was created in 2010, Instagram is truly mobile-first. This means that you can be in the pocket of your prospects and customers – increasing your engagement with them through high-quality photos, local hashtags and even by uniting with other brands. Instagram recently launched Instagram Shoppable Posts that allows users to tag and shop products directly from organic Instagram posts. Simply add tags to the products in your photos with links that include the product description, price and the ability to “shop now”, which will lead the user to your online store. How to Set up Your Instagram for Business Account Follow these easy steps to set up your Instagram business account: Start by setting up a business Instagram account or converting a personal account to business. Decide on an appropriate social media marketing campaign, bearing the following in mind: Who you are marketing to? What stage of the customer journey are you targeting? Is it the awareness, engagement, conversion or the customer? Why you are marketing?  What are your goals?  How will you measure marketing success?  What is your timeframe? When you will be posting? (Keep in mind that a regular posting schedule is imperative.) Optimize your profile for the best results. Test and measure using Instagram Insights. We Offer Solutions for Your Social Media Marketing Strategy   For more information on our digital marketing, social media marketing and online reputation management solutions, contact us now. Please follow and like...

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The 6 Most Important Benefits of Using Facebook Advertising for Holiday Marketing

Posted by on Jan 6, 2020 in Facebook, Social Media Marketing |

Holidays are a good time to boost sales for your business as consumers find it easier to justify purchases around holidays than at most other times. But, with every other business targeting the same holiday periods with offers, standing out from all the noise can prove challenging. Smart marketers are leveraging the power of social media marketing. And, Facebook Advertising, in particular, to position their brands in front of target customers. Here are the top six benefits of using Facebook Advertising to boost your holiday marketing efforts: It Puts Your Brand and Marketing Messages in Front of More People  People are always on the look-out for great deals on gifts throughout the festive season. So, by enhancing your reach through paid advertising on Facebook, you are certain to generate a much higher number of website visitors and, hopefully, conversions.  It Helps You Target the Right People  You can ensure that your marketing budget is well-spent with Facebook’s accurate targeting options. Target by gender, age, interests and more.  It Gives You More Ad Formats to Test With  From canvas ads to slideshow ads and everything in between, the Facebook advertising platform has gone out of its way to allow marketers to really get creative.  It Enables You to Compete with the Bigger Players in Your Niche Why should you consider running Facebook ads during the holidays? Because you can be 100% certain that your competition is! The only way to keep up is to follow suit – and do it better.  It Spreads Your Marketing Messages During a Time People Are Most Likely to Buy  At any other time of the year, people will think twice before purchasing something – even if it is offered to them at a decent price. During the holidays, however, people are ready and often looking to make a purchase. Entice them with a worthwhile offer, and you are highly likely to convert them with minimal effort or spend.  Gives You the Tools to Set Your Own Budget and Track How You’re Spending It  Facebook advertising allows you to choose your budget from the get-go, so you are always aware of what you are spending.  Facebook Advertising has some of the highest conversion rates in online marketing. If you aren’t yet, it is high time you put them to work in your business. With our expertise and years of experience with online reputation management, digital marketing, and social media marketing, at WSI OMS we are the perfect people with work if you’re looking to make ground quickly. Contact us to discuss your needs. Please follow and like...

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Easy online reputation management strategies

Posted by on Jun 21, 2018 in Community Management, Online Reputation Management |

How are you supposed to track what people are saying about you all across the internet? Online reputation management doesn’t have to be an expensive, labour intensive process. Here are a few things to keep in mind:   There are over 300 social platforms on the internet. The biggest are undoubtedly Facebook, Twitter, Instagram and LinkedIn, but there are also many niche social media platforms that may be relevant to your niche. Following social media sites, you’ve also got blogs, forums, and review websites. Many of these sites have been created with the intent of providing people a platform where they can share their experience with a brand.   There are a number of free tools available for online reputation management, such as Google Alerts. This is a free service that works with your Google account. All you have to do is login and type the phrase that you want to track (this may be a brand, your own name, or a trademarked name) and it will report back to you on a daily, weekly or fortnightly basis of the mentions of that phrase online. A Google Alert will also show you where the term has been published, which means you can choose to interact with positive or negative brand mentions online with the help of these alerts.   Hootsuite and Tweetdeck are also great online reputation management tools that are geared towards social media activity. Both of these tools will pull information from social media sites if your brand name is mentioned. You can then choose to interact with people who are contacting you on social media.   These strategies will give you an overview of what’s being said about you online, but many companies require a more hands-on approach. WSI OMS can help you with both online reputation management as well as community management. Contact us http://www.wsioms.co.za/contact-us for more information today. Please follow and like...

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SEO 101: Technical Facts All Business Owners Should Know

Posted by on Dec 26, 2017 in SEO |

Most of us know all about the importance of social media marketing, content marketing and link building when it comes to SEO… But, how much do we really understand when it comes to the technical side of search engine optimisation techniques and strategies? In an effort to make your life easier and boost your knowledge, here are some technical facts that we feel all business owners should know: It isn’t Always Possible for Crawlers to Access Infinite Scroll  Unfortunately, this means that if you use infinite scroll in your website design, your pages may not rank – at least not as well as they could. There is a way around this, however. All that you must do to activate each page’s ranking potential is to make sure that there is a paginated series of pages in addition to the one long scroll. Also, remember to implement replaceState/pushState on the infinite scroll page. Google Generally Crawls the Home Page of a Website First  Because of this, it is important to ensure that your home page is properly SEO-optimised before you dedicate any time and effort to the other existing pages. Remember, however, if there are many links to another specific page on your website, Google may crawl there before moving onto the home page thereafter. Website Security is Becoming More and More Important Did you know? Half of all the existing page one ranking sites are https sites. This goes to show that Google is gradually placing more and more SEO value on quality site security. This comes as no real surprise considering the emphasis that they have been placing on improving user experience. When it comes to perfecting your website’s SEO, it often pays to enlist the services of a reputable digital marketing agency like WSI OMS. Get in touch with us today to find out about our services, including search engine optimisation, content marketing and online reputation management. Please follow and like...

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