Facebook’s Exciting New Easter Eggs

Posted by on Jan 3, 2018 in Facebook, Social Media Marketing |

Over the past few years, Facebook has consistently surprised its users with exciting new features and quirks. And it certainly didn’t disappoint this time around either! It has just added a multitude of hidden Easter eggs that you can unlock by typing in special words on the platform. Basically, when you add certain words into your status or comments, colourful animations pop up, making the whole Facebook experience that much more entertaining. Which Words?  So, you’re keen to see for yourself? According to social media marketing experts, some of the special words include “xoxo”, “congratulations”, “rad,” “bff,” “lmao,” and “thank you so much.” If the same experts are to be believed, Facebook doesn’t plan on stopping there. There are sure to be plenty more to come because of the social media platform’s quest to continue to spice up its users’ news feeds. Other Updates  Other new Facebook updates include animated Facebook reactions. When a user clicks on a notification of a reaction to one of their posts, they will be navigated back to it, and all the person’s friends’ reactions will animate, flooding the screen. Along with this, Facebook has also notified the world of its intention to develop and release an array of newly animated emojis. In short, animation and social media marketing are huge right now! Perhaps it’s time for business owners to start thinking about how they can capitalise on this trend when it comes to their own social media marketing efforts? Looking for assistance in terms of growing and maintaining your social media following or boosting your online marketing strategy? Digital marketing experts at WSI OMS are here to help. Contact us today to learn all about our broad range of...

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Landing Pages and Lead Generation

Posted by on Jun 24, 2010 in Online Marketing |

Landing pages are a VITAL part of your Online Marketing strategy. They are mostly used for PPC – and if you’re really savvy you’ll have a Landing Page for every ad group. If you’re dumping prospects on your Home Page and not using Landing Pages to capture them then this could result in several disastrous scenarios including: They could get lost on your Home Page If they have trouble finding your offer then they’ll give up quickly and go to your competitors Landing on the Home Page could result in the desired action being ignored in favour of some other product/service on your website that you’re not pushing You don’t want prospects randomly browsing your site. You want them to respond to your specific offer and engage with a desired Call to Action. After prospects take advantage of your offer on the Landing Page it is important you follow up with the lead. Be prepared by having follow up messages that roll out automatically. The whole idea of Lead Generation is to capture contact data and then press ahead with email and other communicative avenues. Remember to get the crucial data you need to begin a continuing marketing...

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