What you need to know about video in email

Posted by on Sep 3, 2015 in E-mail Marketing, Visual Marketing |

Video marketing has taken over the world of digital marketing and can be greatly beneficial to any business. However it requires having all the information needed to compose successful video in e-mail marketing material. There are many ways to create these materials by using professional copywriting services as well as applying SEO principles. Additionally video in e-mail can be just as viable. Here are few statistics you need to know about video in e-mail marketing: Do you want to know how videos can increase the chances of an effective marketing e-mail? Here’s how videos in e-mail can increase your marketing aims: 55% increase in click-through rates. 44% more time spent reading e-mails. 41% more email sharing and forwarding. 24% increase in conversion rates. E-mail setups that support video in e-mail: iOS devices com Apple Mail Thunderbird 13 Linking your e-mail to a specific page is the actual marketing aim and this can be done in the following ways: 29% of marketers link to a video to a landing page. 23% use the video embed method. 21% link the video to a sharing network like YouTube. Video Types Bestsellers: 28% in favour of training courses. 22% opt for product demos. 17% make use of customer testimonials 5% invest in brand image messages. These statistics allow you to make informed decisions with regards to all video in e-mail types of marketing. It aims to provide information that can ensure the most optimal outcome for your business when using video in e-mail. Call on WSIOMS for email and video marketing today Contact WSIOMS for all your SEO requirements. Please follow and like...

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How to get Periscope right

Posted by on Sep 2, 2015 in Digital Media Marketing, Social Media Optimization |

Marketing professionals consider Twitter’s new live-streaming app Periscope to be the future of digital marketing. The question is how can businesses use Periscope effectively and ultimately increase brand awareness and loyalty. Here are five tips for using Periscope as an effective social media marketing tool: Consider video broadcast timing – Most people do not have a long attention span when viewing online videos and updates. The key is to understand your target audience and then to go ahead to create captivating video broadcasts. The idea is to keep the primary message clear, concise and to the point. Your followers will have 24 hours to view your video broadcast which leaves you with enough time to reach your desired audience. Create the perfect title – The title of your video broadcast is what will ultimately intrigue your followers to watch the video, therefore it is worth spending time on creating the perfect title for your broadcast. The most effective styles of titles include techniques such as a straight-forward title which explicitly describes what the video is about. Another technique is an exclusive title which you lead your audience to believe that by viewing a particular video they are gaining exclusive access to information. An invitation to learn is another effective technique used to intrigued virtual audiences. Finding your broadcast should be easy – Periscope gives you the option to post a private broadcast or to share the broadcast on Twitter plus share the location. Sharing your broadcast on Twitter and adding the location is what will get you a bigger audience. Respond to your audience – Periscope has a feature which allows your broadcast to rank higher ,which is generated by the amount of people that ‘heart’ your broadcast, similarly as found on Instagram. By responding to your audience’s comments, you are building further brand awareness on a more personal and concrete level. Experiment – Periscope is a relatively new app and therefore leaves much room for experimenting with different methods and approaches. Since Periscope allows you to analyse a few stats you should be able to keep track on what works and what is less effective. Periscope is perfect for professional digital marketing. If used correctly it can take your business to new levels, reaching audiences far and wide and building brand awareness and loyalty every step of the way. Call on WSIOMS for social media marketing today Contact WSIOMS for all your digital marketing requirements. Please follow and like...

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Five subtle yet powerful copywriting tips

Posted by on Sep 1, 2015 in Content Marketing, Copywriting |

Are you interested in advancing your business by adding persuasive and well-written copy? Here are the five ultimate subtle techniques which can dramatically enhance the quality of your copywriting: Using Open Loops The Zeigarnik effect is the phenomenon in which our brains naturally desire completion. A practical example would be a TV show that you simply cannot stop watching or a book you find hard to put down. Open loops prey on the fact that we desire completion and can greatly assist your copywriting. It works by delivering a message that does not tie up immediately and therefore requires the reader to continue reading to achieve completion. Use open loops to seduce your prospect and make your copy more magnetic. Creating curiosity is key. Compelling First Sentence Your first sentence is what will determine whether your readers are invested enough to continue reading your copy. Shortening your sentences is a first-rate way to make your copy more engaging. Short, compelling sentences will keep your readers engaged and interested in the rest of the information your content presents. Use Power Verbs The idea is to use words that paint a picture for your readers to enjoy and fully comprehend the copy you have written. Power verbs will allow your readers to engage their senses and emotions, making your copy a powerful one. Adjectives and limp words will not lend flavour to your copy and will therefore make it a futile read. AIDA Formula Exceptional copywriting should adhere to the AIDA formula which pays attention to the following principles: Attention – Create attention with a heading that cannot be left unread. Interest – Create interest by expanding on the attention-seeking heading. Desire – Generally with a bullet point list that defines all the interesting benefits of your product/service. Action – Copywriting should ultimately lead to your readers taking action and investing time/money into your product or service. Reframing Reframing is a persuasive power technique studied by psychologists Davis and Knowles, which shows the impact it can have on copywriting. It is the act of taking information and reframing the actual information to make it appear more appealing to your audience. Applying the above techniques to your copywriting will result in more persuasive and compelling copy. This ultimately benefits your business and allows for growth. Call on WSIOMS for quality copywriting today Contact WSIOMS for all your copywriting requirements. Please follow and like...

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Taking Advantage of Social Media Marketing

Posted by on May 27, 2015 in Social Media Marketing |

Social media has taken the marketing world by storm over the last few years with countless businesses around the world devoting a portion of their marketing efforts toward these platforms. The following piece will take a closer look at how your business can take advantage of social media when it comes to your marketing efforts. Diversify your presence Social media has experienced massive growth over the last few years. Facebook and Twitter are no longer your only options when it comes to platforms to choose from. Having a presence on websites such as Google+, Reddit, LinkedIn, StumbleUpon and Pinterest can give your business exposure to segments of the market that you’ve had trouble reaching in the past. It’s all about expanding your strategy and consolidating your strong position within these new platforms. Don’t be Afraid to Communicate with Your Followers  You can take your user’s social media experience of your company to the next level by simply replying to queries or questions that they pose to you on these platforms. Not only does this establish your brand as an authority in its industry, it also shows both existing and potential clients that you care about their particular needs. Contact the experienced professionals here at WSI OMS today to learn more about how your business can capitalise on social media marketing. Our friendly staff will address your queries or questions and help you find the appropriate social media option for your needs. Please follow and like...

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Two Traits of Effective Copywriting

Posted by on May 26, 2015 in Copywriting |

It’s not particularly difficult to spot effective copywriting when you come across it on the net. There are, however, a few traits or characteristics that set outstanding copywriting aside from good copywriting. The following piece will take a closer look at two of these traits. It steers well clear of excessive hyperbole and jargon Avoiding hyperbole and jargon is something many copywriters find difficult to avoid. And while it has its place in your copy, it doesn’t mean that it should be used unduly and to the point where it becomes difficult for readers to understand. One of the hallmarks of effective copywriting is the ability to convey a message in such a way that it is easily understandable by all readers. It doesn’t ramble on – it’s concise and to the point Many copywriters fall into the trap of writing excessively long pieces that seem to tail on forever. One of the most important skills a copywriter has in their locker is the ability to convey a message across to an audience in as few words as possible. Visitors to your website don’t want to be stuck reading through massive walls of text. Short, sharp paragraphs broken up with a few bullet points will hold your reader’s attention for far longer than unnecessarily long copy. Contact the team here at WSI OMS today to find out more about our outstanding copywriting service and how it can help take your marketing campaigns to the next level. Please follow and like...

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