How adding a podcast can boost your digital marketing strategy

Posted by on Nov 8, 2017 in Digital Media Marketing |

These days, it’s essential for any business to have a digital marketing strategy to build an online presence and create awareness on social media and other digital platforms. But, there is so much competition out there, so how do you stand out? One way is to look at your content, as publishing high quality material that is truly relevant and beneficial to your customers (whether it’s on your website, or through social media) helps to build trust and generate interest. Developing a regular podcast as part of your marketing strategy is one way to ensure excellent content that many of your competitors may not be using. These are just a few reasons why adding a podcast is great for your online marketing: Audio content allows for multitasking Unlike text or video content, a podcast allows people to listen while engaging in other activities such as driving or exercising. This makes it more convenient to use and an enriching rather than distracting experience. Podcasts allow for interesting formats, such as interviews Interviews will always be popular content whatever the medium. Podcasts naturally allow for engaging interviews with industry experts and panel discussions that are interesting for your listeners. Audio is personal and builds trust There is something very intimate about hearing someone’s voice. Your listeners will pick up on your passion, integrity and sincerity through a podcast – more so than through video. This type of personal connection builds trust in you first, and leads to trust in your products or services. iTunes and Stitcher can help increase your reach Podcasts are typically published on platforms such as iTunes and Stitcher, which actually function as search engines for people who are looking for music, or podcasts on specific topics. Your podcast is more likely to be seen in an iTunes search than a Google search, which increases exposure for your business. There is not as much competition Even though podcasts are gaining popularity, it is still an area of content marketing that is underused. What this means is that while in other areas of digital marketing your industry may be saturated, with podcasts you could well have the opportunity to become the ‘go-to expert’, while standing apart from your competitors who are not producing audio content. Audio content is cost effective and easy to create It is far quicker to record yourself speaking than it is to write and edit a blog. A podcast is also less expensive to produce than high quality video posts. All you need is a microphone, and software to record, edit and save your podcasts. An opportunity for a strong call to action At the end of every podcast, you should consistently be using a...

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Why businesses need a social media marketing strategy

Posted by on Oct 14, 2015 in Social Media Marketing, Social Media Optimization |

It’s a sad but true fact that companies with no social media presence will not last long in today’s digital world. Half-hearted efforts at interacting with social media (like posting sporadic blogs, or having a profile on a few platforms, but never using or updating them) are not enough – like any other aspect of your business, it needs a strategic marketing plan. As with any strategy, you need to set specific objectives, like increasing revenue, promoting your brand, improving the customer experience, expanding your database, etc. Like with any campaign, you need to be able to measure the results, to show if it’s working out like you planned or not. A social marketing strategy must be integrated with the company’s marketing strategy – it will soon show improved efficiency and effectiveness in all aspects of the marketing plan as a whole. Social media is not an expensive element of your company’s marketing, yet it can reap great rewards. It is extremely important to stay current on social media platforms, as the digital age is moving with such speed, something you set up 6 months ago may no longer be relevant. There are many tools and apps out there to help craft your strategy, meaning you have a lot to choose from and you’ll likely get a lot back from your investment. Aside from the obvious reasons (and benefits) of marketing of any type, a social marketing strategy can have a lot of purpose. Here are a few reasons to have one: It can focus your thinking – planning and deliberating over a social media strategy can help you to put the broader business objectives into perspective. It can help you identify areas where you are weak that social media can help to improve. It will put you in touch with your customers – social media allows for a much more personal interaction with your clients, giving you insights into what’s trending, what people want and need and enabling you to place it within their reach. Using LinkedIn, Twitter, Facebook and other appropriate platforms will enable your business to build up a following of people in your niche: existing and potential customers, investors, employees and competitors. It will keep you competitive – you can bet your competition has a social marketing strategy, so you need one to be in there too, to claim your share of the online market. Social media has proven to be very effective and lucrative, so you need to know what your competitors are doing, as well as leading your own marketing campaign. There are a number of ‘spy’ tools which can monitor your competitors on your behalf, such as Compete, HubSpot, Moz, Affilorama or...

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Starting with Twitter marketing

Posted by on Jul 4, 2012 in Social Media Marketing |

Twitter is one of the biggest social media channels people are still buzzing about. It is amazing what you can achieve with this micro blogging tool in 140 characters or less. If you are new to Twitter and you want to start using it to build more brand awareness by engaging with your current customers and future prospects, one question you might have is how are you going to get your message in front of your target audience. There are thousands of strategies on the web on how you can achieve your goals on Twitter, and some will definitely work for your business, and others will not. A twitter marketing strategy is exactly as any other social media strategy. One size does not fit all, and it will take some experimenting on your side to see what works for your business. How are you going to get started with Twitter? Find below three ways that will help you get started using Twitter in your social media marketing strategy. Twitter marketing tips It is not about you: Don’t start using Twitter and keep on bombarding your followers with marketing messages. The same with traditional networking – be an active participant and respect others. Start engaging with others and give your opinion only on the things that you are aware of. This will provide authenticity by providing a human face behind the brand name or just a random marketer that is using Twitter to market his services or products. Be active on Twitter: Make your messages on Twitter stand out from others to increase your following. Do some research on your target audience and find out what they are interested in and then provide them with valuable content. Make your target audience feel important by engaging with them and retweeting their content. Cross promoting: If you have a internet marketing strategy, cross promote on the channels you are using that you have a Twitter profile where others can follow you. Use your twitter handle on your website, blog, and offline marketing materials to spread the reach of your Twitter strategy. These are a couple of basic tips to help you get started on Twitter. The most important rule of Twitter and any other social media channel is that it is a not a one way broadcasting channel. It is a two-way communication method that enhances social...

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Top 5 Marketing Strategy Trends for 2012 to help unlock the gold in your business

Posted by on Dec 19, 2011 in Online Marketing |

As 2011 winds down and you find yourself thinking about everything that is good about the holidays, it’s also time to consider the 2012 marketing trends on the horizon as put out by’ Marketing Profs’—and how to take advantage of them in your marketing plan. For my money one 2011 trend will continue to be huge in 2012, and all marketers need to embrace it and harness its power. That trend is Customer Data. Here are some of my favorite picks for the Top 5 marketing trends for 2012, and all five are related to Customer Data. 1. Customer Data When you think about it, every marketer accumulates data every minute–whether from the Internet, from sales conversations in their customer relationship management (CRM) tools, or from ongoing service or sales history. Every minute you are not using your Data means a lost buying opportunity plus you stand the risk of it rapidly becoming outdated. A recent IDC study found that digital information is doubling every two years. That kind of information growth is what Data is all about. The information available from buying behavior across all your communication channels including the new ’Social Media’ channels constitutes real opportunities to engage potential buyers in different ways to drive revenue at every stage of the customer lifecycle at the right time. 2. Marketing Automation 3.0 (or the Rebirth of the Marketing Data Mart) Marketing Automation 3.0 is about the rebirth of marketing data marts and their integration into your marketing automation platform. That integration creates a true closed-loop sales-and-marketing system that will harness and extend the capability of your Data. Why? When you use today’s marketing automation platforms, you generally only have the functionality for surface-level segmentation. The marketing data mart enables you to go much deeper on segmentation based on customer interaction, and hence really drive revenue performance from your campaigns. 3. Customer Intelligence We’re not talking about marketing analytics, characterised by static dashboards that typically report on campaign performance and basic levels of buying behavior. Real customer intelligence makes your customer-interaction history actionable, enabling you to conduct more sophisticated forms of segmentation and profiling that drives new customer acquisition and creates up-sell and cross-sell opportunities more efficiently. 4. Customer Lifecycle Customer lifecycle has new implications in the age of improved customer intelligence. Just as the cell phone revolutionised telecommunications with anytime, anyplace communications, the application of customer intelligence to the customer lifecycle now creates marketing opportunities that have never been realised before. Marketers can now use the customer lifecycle as a dynamic means to engage prospects and customers at the right time, with the right offer, in the way they choose to buy. 5. Right-Time Multichannel Marketing Right-time multichannel marketing takes conversations and customer interactions—obtained via...

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Social Media Marketing: How to start a campaign

Posted by on Sep 30, 2010 in Social Media Marketing | 2 comments

If you own a business, you have many choices to promote your business.  Social Media Marketing (SMM) is an online marketing strategy that will work with just about any type of business.  You can use a social media marketing campaign to strengthen and support your other marketing campaigns. Social Media Forms If you don’t know where to start, have a look below for a couple of social media forms that are used by businesses today.  Pick the ones that will best fit in with your business and your targeted customers. Blogging I believe blogging is at the heart of SMM and I will always start most of my Social Media Marketing strategies with a blog.  Your blog can be the hub spot (central location) of your whole SMM strategy.  Include YouTube videos on your blog, Tweet your blog posts, display your Facebook badge on your blog, list your Flickr images, etc. Facebook This is the biggest social networking platform online.  Facebook has also become one of the top business networking sites where businesses can interact with fans, connect with targeted audiences, discuss topics, post videos and social advertisements. Twitter This is the most famous micro blogging tool and you can post short updates to your profile on it.  Use Twitter to link to your blog, interesting articles and to engage in conversation.  Twitter has a limit of 140 characters per update.  Use a URL shortening service such as to shorten your URL’S – giving you more characters to Tweet on. LinkedIn LinkedIn is a professional social networking tool. On LinkedIn you can share knowledge, form alliances, cement your company brand and attract new customers. This is a very powerful business networking tool and we highly recommend it to anyone that is serious about their business. YouTube: YouTube videos are a great way to reach and engage with a targeted group of people.  You can create and publish short educational videos that relates to your niche.  You can also embed these videos on your website and blog.  Always use attention grabbing references and titles of your website and then wait for the video to go viral.  You can also build up your own dedicated YouTube channel to list all of your videos. Flickr Flickr is used for photo sharing strategies.  Always name your photos that you have uploaded to Flickr with keywords and they will come up highly in searches such as Yahoo that owns Flickr. The best images on Flickr are creative, professional and original photos that will appeal to your targeted market and niche.  Also allow your photo’s and images to be used freely as long as you receive credit in the form of a link back...

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