How to plan your internet marketing strategy

Posted by on Oct 22, 2010 in Articles |

Internet marketing is the use of the web to advertise, promote and to sell products and services.  A strategic internet marketing plan is quite similar to a strategic business plan, just with a focused and narrower objective. In building your internet marketing plan, you need to think about how this fits into your business objectives and other traditional marketing strategies.  All these strategies should interrelate and work together for the best results. Find below the key elements that I always include in any internet marketing plan. Business plan Describe your company and your company history.  What are you long and short term overall objectives? What products or services do you sell? Marketing plan What targeted market do you compete in? List and describe your primary competitors along with their weaknesses and strengths.  Who are your targeted customers and on what overall basis do they make the final buying decision? What are your positioning, branding and pricing strategies? Internet marketing Based on your marketing plan, what are your online objectives in terms of lead generation, traffic, selling, warranty service or customer service? Develop your strategies around search engine marketing (SEM), email marketing, affiliate marketing, podcast marketing and blog marketing. Blog marketing Based on your targeted customer demographically, what informative and interesting content can you present to them to develop a strong readership? You can always use your blog to support your other online marketing strategies and marketing...

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Business blog marketing plan

Posted by on Jun 18, 2010 in Blogging | 2 comments

Business blog marketing is quite different from personal blogging. Business blogging should be focused and it has a purpose. To do all this correctly, you will need to develop a business blog marketing plan to use as a guide as you write new articles on your blog. What’s the purpose that you have for your business blog? If you want good results and build up your reader base, your blog should reflect your business goals. You can start writing your blog marketing plan by creating a page that will include your keywords, topic and the audience you want to focus on. Use this plan to keep your blog writing focused. Audience A blog allows you to converse and engage with your targeted audience. With business blog marketing, you have a platform to share as much information as you would like to the people who are interested in your services or products. Research and study who you would like to attract with your business blog. Search and review related successful blogs and monitor the blogosphere to see what is happening in your industry. Content By developing your content strategy for your blog, you are laying the foundation for your blog marketing campaign. Quality content will connect you with interested readers and this will enable them to interact and ultimately convert them into a customer or a follower. Always keep your blog focused around a central subject that interests the audience you would like to interact with. Keywords Keywords, keywords, keywords. Successful business blogging is focused around a topic and unique targeted keywords and keyword phrases. This allows the blogger to build an audience that will keep on coming back. Your keyword plan must be highly flexible using long tail keyword phrases. Choose 5 focused keyword phrases and perhaps as many as 50-100 long tail keyword phrases that you can use in the content of your blog articles, titles,categories, tags and links. Blog writing tips Blogs in general are not about selling, they are for interacting and branding. Titles: Use your targeted keywords and keyword phrases in the titles of your blog articles. Search engines tends to give high importance to the words found in the blog title. Remember that when you create your blog title, you want to attract readers to satisfy the search engines. Never write for search engines, write for readers instead. Prominence: Use your targeted keywords and phrases at least once in the first 100 words of your blog posting. The search engines places a higher value on text used near the beginning of the blog posting. Be careful not to overuse your keywords and keyword phrases in your business blog posts. Posting length: There’s no limit...

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Social Media Marketing Plan

Posted by on Mar 3, 2010 in Social Media Marketing |

Social Media Marketing (SMM) is the new hype in the internet marketing world today. Most businesses are only realizing now what it could do for them even though it has been around for a while. What do most businesses do wrong when stepping for the first time into the social media arena? They don’t have set objectives and usually they lack an overall plan. They don’t know who their target audience is and they don’t know how they will broadcast their message to specific groups, communities, etc. Social media is big online, very big. It is important for any business to integrate this new trend onto their existing internet marketing plan and strategy. They go hand in hand and compliment each other. To market via Social Media is all about building trust and credibility together with making your name more visible online. As with any marketing plan, there needs to be a set of objectives and a goal. Find below a couple of points on how you can begin your Social Media Marketing plan. It’s all about people With social media you can reach targeted customers. Who are they? What are their interests and where are they coming from? What types of social media will your targeted users likely use? If you’re targeting college students, use social networks. If you’re reaching out business travelers, consider ratings and reviews. What is your objectives? What do you want to accomplish with social media? Do you only want to make your business and brand more visible online? Do you want to influence people? Build trust and credibility? Let your customers talk about your brand? It’s very important to decide on your objectives before you decide on which technologies to use. Strategy How will things be different after you have stepped into the Social Media Marketing arena? Do you want to build a closer, two-way relationship with your customers? Do you only want people to talk about your brand, services or products that you offer? For the best results, plan on how you can integrate social media for future marketing as well. Which technologies to use? After you have decided on the people you would like to reach, objectives and strategy, decide on the best technologies to use. Should you be using a blog, which software will you be using? Are you going to use YouTube, Twitter or Facebook? Perhaps you will want to form a niche community? There are hundreds of social media technologies and websites found on the internet. Research and plan which technologies you will be using. Social Media Marketing takes time and dedication for optimal exposure. Often the results from social media out weights the time and cost spent...

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