Your logo on your website

Posted by on Feb 28, 2011 in Website Design |

First impressions make lasting impressions. Your website is most probably the first point of entry that many potential clients will have to your business and you should ensure you leave them with a lasting impression. Your website should be distinctive, original and powerful enough so that you are set apart from your competition. Logo design may not be the core focus of the website, but an inferior logo design on your home page could make your web design look sloppy. We visualise, think and remember in pictures; therefore your logo should be of paramount importance – make sure it’s memorable. First and foremost, ask yourself this question What exactly is it that your audience desires? Their needs and wants should be the deciding factor when creating a website that would excite and appeal to them.  Remember your website isn’t a trophy for your organisation, it’s a tool that prospective clients can use to find out more about what you have to offer, so change the ‘I’ to ‘them’. A poorly designed or dull logo can put a dampener on your image, leaving the impression that you are unprofessional, backward and boring resulting in disinterest from potential business clients. Logo’s play an all-important role when designing your renovating an existing website! A ‘hit you in the eye’, ‘smack you in the stomach’, type of logo is essential. You need to put  the’ wow ‘factor back in your logo and also in your site ,so that you will have your audience simply bug eyed and interested in what it is that you have to offer. If your site is not up to scratch, and leaves a lot to be desired, then you are going to have the opposite effect, and make your company look unprofessional. Spend a little, and in the long run, gain a...

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The makings of a great logo

Posted by on Nov 19, 2010 in Website Design |

Some logos are imprinted in our memories forever whether it is with web design or normal print  – not just because it represents an international brand, but because the logo was designed so well that any designer will stop and think: why didn’t I design that logo first? Logos are the core of a company’s brand identity and most brands try to stick to one logo for as long as possible (changing logos can be confusing for consumers if not handled correctly), placing an enormous sense of responsibility on the logo designer. Here are some of the elements that all great logos have: Elements of a great logo Scalable: This logo has to fit on a billboard as well as a business card. Make sure you can shrink the logo without losing any intended meaning or effects. Applicable: Research the industry your company is in and make sure the logo is consistent with the market, but that the logo isn’t similar to the company’s competitors. Colours: Although brand identity and colours go hand-in-hand, make sure the logo is just as effective if colour isn’t used. Memorable: The logo needs to be easily recognised amongst consumers so that it comes to mind when thinking of the company’s products or services. Logos may seem like a relatively small job, but it can often take quite a few designs before you’ve got a happy client. Designing a great logo Ask the client for a complete brief that includes examples of what they like. You may be surprised to find out that the client had a completely different idea of what their logo should entail than the one you were mapping out in your mind. Sketch a few examples. Don’t start designing in Photoshop before you’ve done a few logos on paper first. Show the client the top five. Give the customer a few variations and options so they can choose which logo they like (this may save you some time-consuming...

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