Lessons in using LinkedIn for networking

Posted by on May 27, 2020 in LinkedIn, Social Media Marketing |

LinkedIn has become one of the most widely used social media and networking sites for professionals, and while it is not as formal as corporate communication, there are some lessons to learn in using LinkedIn as a networking tool. How to use LinkedIn successfully in networking:    LinkedIn is a powerful connector (as long as you’re using it correctly)  Professionals are incredibly responsive on LinkedIn and if you approach it correctly, you will be able to build your network effectively. With all the handy features (such as filtering by location, industry, current company and more) you can curate the group of people you want to access and connect to easily. It’s like your dream team of networking partners all gathered at one event, but they are there all the time. The key here is getting this group to interact with you.  It’s all about the approach As with most networking attempts, the approach can be the deciding factor in the exchange. On LinkedIn you need to interact as if you were on social media, but in a professional setting. You’re your connection messages short, clear and to the point while inviting your potential connection to start a dialogue. Make it personal by mentioning connections you may have in common or commenting on the person’s achievements, research or interests. Don’t leave it up to automated messages  LinkedIn doesn’t play well with automated messages, and using automated messaging extensions may get your profile banned because using “bots or other automated methods” to “send or redirect messages” is against LinkedIn’s Dos and Don’ts. Branding is still important  First impressions count, even in the world of online networking. You need to carefully curate your brand image on LinkedIn just as you would on social media and in face-to-face interactions. Create your profile content with intention, check for errors and keep the visuals professional and relevant. If you don’t have professional headshots, you can still get a clear, professional looking photograph with a little bit of research and a smartphone camera. Put in the effort with your profile to make it an extension of your brand. Commit to the long-term process  Although you might see an upswing in the initial stage of your networking and leads generation campaign on LinkedIn, the significant results will only come after around 2-3 months of consistent work. In this time you may need to evolve and refine your approach based on what you can see is working and what is not. Keep doing research and trying out different strategies until you find what works for you. Get ready to close the deal  Whether you are using LinkedIn to network in your individual capacity or using it as a...

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Hidden LinkedIn Hacks You Need To Know (Part 2)

Posted by on Mar 19, 2019 in LinkedIn, Social Media Marketing |

Many of our clients have the basics of LinkedIn down. They know how to create compelling, professional profiles, how to share content, join groups, and how to get in touch with the people they want to do business with. Here are a few more tricks that you might not be aware of: Master @Mention By Using The Company Name As Well Joining groups and commenting on articles is a great way to get yourself noticed on LinkedIn. Not only does this show that you are helpful, but also that you are a supportive part of the community. If you are replying to someone in a comment thread or the author of a post, be sure to @ their name so that they get a notification. If you type in the first few letters of the person’s name, make sure you are choosing the right person by looking at the title and the company that they work for (it will appear in grey underneath the name options). Use Saved Searches To Minimise The Dreaded Commercial Use Limit If you regularly search for new connections, then you may find that you quickly reach LinkedIn’s “Commercial Use Limit”. You can avoid this by saving your searches. Save your searches for “vice president” AND “marketing” in the Information Technology sector, for example, you can scroll down the page and on the right-hand side, you will see an option to “Create a Saved Search”. When you create a saved search, it will create a weekly alert that can be sent to you via email. Once a week, LinkedIn will send you a list of members who meet the search criteria. WSI OMS offers the best LinkedIn marketing services in South Africa. Contact us for a consultation today. Please follow and like...

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Hidden LinkedIn Hacks You Need To Know (Part 1)

Posted by on Mar 18, 2019 in LinkedIn, Social Media Marketing |

Think you are a pro at LinkedIn networking? Here are a few hacks and tips that you might not be aware of: Use Your Follow Page URL You don’t need to connect with everyone. When you share the post’s public URL, they will be taken to a short excerpt and photo of your blog post. On the left-hand side of the excerpt, your photo and a follow button will appear. This way, you won’t be asking everyone to necessarily connect with you on LinkedIn (which may be a big ask for some), but you are giving people quick and easy access to your follow button, which will keep your brand in front of their eyes in future. Right Click Is Your Friend If you have a long list of potential connections, they will be displayed with a photo and a headline underneath each other. To keep your search list intact, right click on the name so that it opens in a new search bar. Doing this means you can flick back and forth between tabs instead of opening new profiles and having to go back to find your original search list. Manage Your Invites From The Manage Invites Page Under the “My Network” button, you will find your LinkedIn invites. You will see a list of people with Ignore/Accept next to their names. Once again, you can right click on their names so that their profiles open in a new tab. Review their profiles before deciding whether you want to accept or ignore. Withdraw Invites Not Accepted After 30 Days If you go to “My Network” and click on “Manage All”, you will see the invites you have received. Next to the ‘received’ list, you will see a ‘sent’ list. This will show you a list of invitations you have sent out that have not been accepted yet. If you scroll down to the bottom of the page, you may find invites that you sent out over a month ago that have not been accepted. Consider withdrawing the invite by clicking on the ‘withdraw’ button next to their name. You can also use the little checkbox next to their profiles to withdraw multiple invites at the same time. WSI OMS offers the best LinkedIn marketing services in South Africa. Contact us for a consultation today. Please follow and like...

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The Power Of The Three Little Dots On LinkedIn

Posted by on Mar 15, 2019 in LinkedIn, Social Media Marketing |

Many of our blog’s readers are already very familiar with LinkedIn. We have noticed, however, that some people are still not reaping the full benefits because they do not have a solid grasp on the post sharing settings. Read our top three must-knows: The Company Follow Page Is Hidden On The Company Pages You have to find a company’s LinkedIn page and then click on the three dots in the top right corner to find the follow button. Many people who are not used to following company pages on LinkedIn might look around the page and click away when they do not see the “follow” button front and centre. Make sure you tell people where to find this follow button (it is under the three dots!). Consider including a screenshot of the profile and add an arrow so that they know where to look when they visit your company’s LinkedIn page. Share The Company Post URL, Not The Actual Company Page Post If you are creating blogs or posting content to your page, then most people (including your staff) will click on the “Share” button underneath the post on your LinkedIn timeline. If you click on the tiny three dots on the top right side of the post, you will see the option “copy link to post”. This is a public link. And, wherever you share the URL, they will not only see the post image and excerpt, but also a “follow” button to your company page, which will appear on the left-hand side of the post. This is a much more powerful way to share content because it will promote your LinkedIn profile instead of sending people directly to the article on your blog. Copy The Link To Your Posts And Share It Outside Of LinkedIn When you copy the link to your post (by getting the URL when you click on the three little dots), you should share this post outside of LinkedIn on Twitter, Facebook, in blog posts, in the comments of a YouTube video, etc. Anyone who sees it can click on it and view that post. The only way this will work is if you change the settings underneath the post to be “public” instead of for your connections only. WSI OMS offers the best LinkedIn marketing services in South Africa. Contact us for a consultation today. Please follow and like...

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Using LinkedIn To Find A Job? Avoid These Words In Your Profile:

Posted by on Mar 14, 2019 in LinkedIn, Social Media Marketing |

According to Statistics South Africa, there were about 6,0 million people without jobs in 2018, putting the unemployment rate at 26,7%. If you are one of the many people looking for a job, then you need to make sure you have a LinkedIn profile that will compel recruiters and businesses to contact you. Some words on your LinkedIn profile can actually be detrimental to securing a job interview. If you are being looked over for jobs that you are well-suited for, then make sure your LinkedIn headline does not contain these three words: “Actively Seeking Opportunities” Many people mistakenly believe that if they put these words in their LinkedIn headline, recruiters will be more likely to contact them for job opportunities. Recruiters search for keywords when they are browsing LinkedIn for job seekers, and they are looking for transferable skill sets. “Actively seeking opportunities” is not a skill set that they are ever going to be looking for. Instead of highlighting your availability, focus on highlighting your hard skills instead. Your LinkedIn headline is valuable real estate. If you show up in a recruiter’s search, the recruiter will see your headline and your photo. If all that is listed in your headline is “actively seeking opportunities”, then it could be a major turn-off for recruiters. WSI OMS offers professional LinkedIn profile writing services for everyone from job seekers to business owners. Contact us if you want to up your social media marketing game with a professionally written profile. Please follow and like...

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