5 Link Building Tips and Tricks for Every Industry

Posted by on Mar 16, 2020 in Link-building |

Google’s algorithm reviews over 200 factors when ranking a page. Link building is one of the quickest and most effective ways to help your website rank on Google. Top 5 tips to create a link building strategy   1. Build relationships People are more likely to link to your website if they have a relationship with you. Before asking anyone for backlinks, start building relationships with businesses, bloggers and influencers in your industry. 2. Create a blog The benefits of blogging can be an entire article on its own. However, when it comes to link building, posting frequent high quality content with backlinks to your site can work wonders. 3. Write a guest post Craft an article about a common problem faced in your industry, offer a solution and include a backlink to your website. By posting this article on a credible website, you not only build a link, but you build a high quality one. 4. Give a testimonial Write a testimonial for a client or company you’ve worked with and post it to either their website or a website relevant to your industry. Be sure to include a link to your website! 5. List your company website in an online directory If you can find a credible, industry-specific online directory, be sure to list your website. Not only will this drive traffic to your website, but it will also help you rank on Google with your link. At WSI OMS, we are experts at developing cutting edge link building strategies that improve SEO. Contact us today to learn more about how we can help you develop a link building strategy that will have you on the first page of Google in no time. Please follow and like...

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Your SEO Guide to Going Local

Posted by on Feb 17, 2020 in SEO |

Businesses and service providers who offer products or services on a local basis can benefit greatly from ranking in local SEO, showing up for the customers who need them when they need them. That is the most important difference between local SEO and organic SEO (which often doesn’t include the geographical element that local SEO focuses on).  This guide to local SEO will provide you with the information you need to optimise your website for local searches that will, in turn, help you to attract local customers.  Your Local SEO Guide: Google My Business First and foremost, you need to appease Google to rank in their search engine rankings pages. So, you’ll have to claim your “Google My Business” listing. There are many simple tutorials to follow to claim your GMB listing, which should enable you to do it without any problems. Claiming your GMB listing will help Google to give accurate information to potential customers when they search for your types of products and services. In addition, it will help you to rank locally because Google has access to the information in a format they prefer.  Different Rankings Confused about snack pack and organic rankings? It can most certainly become overwhelming to understand all the different rankings. But, the most important thing to remember is that all these rankings work with best practices for SEO. And, keep in mind, ranking in local SEO will help you to show up in both snack pack and organic rankings. Organic Rankings  Organic rankings are the regular Google results rankings that we’re all familiar with (you can find many different resources on our blogs to help you understand organic SEO).  Snack Pack Rankings The snack pack results appear when doing a local search. The top three ranked results for that specific search query will be arranged at the top of the page in a blocked out area just underneath a local map.  Content Quality content will remain an important factor in SEO. So, if you create content that is not only of high quality, but also locally relevant, you’ll be taking important steps to improve your local SEO ratings.  When creating your content, remember to add internal backlinks that point to important pages and content on your website. These will give Google a good indication of how useful your site may be to local users. If you cover local topics in your content, you may also see a jump in your rankings as long as Google can see that you are providing your readers with quality content that will be relevant to their searches.   Keywords Ranking in local SEO depends on your use of relevant local keywords. By using a keyword research...

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4 Easy Steps to Being Found on Google

Posted by on Aug 12, 2019 in Content Marketing |

We rely on Google for everything from remembering who the artist of the latest pop song is to finding a pizza parlour in our neighbourhoods. It’s easy to think of Google as a website that we use to find information. But, small business owners often forget to consider how others are using a search engine to find their products and services. There are a few tools that you can use to get your website found in Google’s search results. Simply follow these four easy steps: Submit Your Site to Google Google isn’t the omnipresent being you think it is. While Google will inevitably pick up your website’s pages at some point, you can speed up the process by submitting your site on the Google Search Console. This is the digital equivalent of tapping Google on the shoulder to say that you are alive and ready for them to index your site. Link to Your Website Another nudge to Google’s crawlers is to leave a link trail online. When blue hyperlinks start appearing online, Google sees it as a command to process and index your new pages. A great way to achieve this is to share your website links on social media, do a guest blog on a popular industry website linking back to your site or ask friends in high (blogging) places to give your brand a shoutout and a link online. Do Keyword Research If you don’t have the budget to hire an SEO expert, use the Google Keyword Planner to review search rankings for keywords, phrases, plurals, singulars, misspellings and long-tail keywords related to the products and services you offer. Visit competitors’ websites to see what keywords they are using. These keywords should be included in your content, metadata and image alt tags. Optimise for Mobile Google penalises websites that are not optimised for mobile users. If your website doesn’t dynamically change to accommodate different devices, then you will have a hard time ranking well for your chosen keywords. Need help with your content marketing, link building strategy or website design? Then contact WSI OMS today. Please follow and like...

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How to Use Facebook Ads For E-Commerce Marketing

Posted by on Jul 13, 2019 in Ecommerce |

If you are selling products online, then Facebook ads should be a part of your marketing arsenal. The way that Facebook allows you to market based on demographics, interests and virtually any other criteria, combined with the low cost of marketing, makes this a must-have for people selling online. What most people get wrong when creating Facebook ads for their e-commerce sites is that they do their marketing based on their product instead of their potential customer. When targeting people on Facebook, you need to think about the following: What problem is the product solving? Who will the end user of the product be? Why do they have this problem? Strategies to Consider: Once you have carefully considered how your product can solve a potential customer’s problem and drafted your ads, you can move onto Facebook ad strategies, here you can learn what is social media marketing and how to work it on facebook, by our friends at Salesforce. Dynamic Product Ads One way to increase your sales with Facebook ads is by using Dynamic Product Ads. In the same way that Amazon remarkets to you based on your activity on their website, Dynamic Product Ads also let you remarket to people who have visited your site. Multi Product Ads Another tactic that works well for online retailers is Facebook’s Multi Product Ads, which lets you show multiple products in a single advertisement. The more relevant products a Facebook user sees, the greater your chances of a sale are. Install a Conversion Tracking Pixel  The last tip is to install a conversion tracking pixel on your checkout page. This enables Facebook to track who is visiting your site, what they are doing or buying on your site, and generate lookalike audiences for future Facebook ad campaigns. These are only some of the fascinating ways that Facebook ads can be used for e-commerce marketing. For help with your digital marketing strategy, contact WSI OMS today. Please follow and like...

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5 SEO Tips for Small Businesses

Posted by on Jul 9, 2019 in SEO |

Do you want to improve the Search Engine Optimization of your small business’ website? Then follow these five tips: Content Is Still King When people work with small businesses, they hope to receive a series of personalised services. Great content helps achieve this desire. Create content that is optimised for keywords that you are targeting to help drive traffic to your website. Mobile-Friendly Website Google penalises websites that aren’t optimised for mobile users. If you have a website, make sure that the content displays dynamically across different devices to increase your chances of ranking well in Google and to ensure you give your website visitors a seamless experience. Speed up Your Website If your website is too slow, customers will look to your competitors for answers. Not only will you frustrate potential clients, but Google may penalise you if your site is too slow. Optimise Everything While including keywords in your headings and content is a great place to start, be sure to include keywords in the alt-text of your images, meta descriptions and links as well. Link Building Create high-quality links by doing guest posts on popular websites in your industry linking back to your site. Also, make sure that your internal website pages are linked to one another to improve the ‘stickiness’ of your website. These are only some of the ways that you can improve the SEO of your small business’ website. For digital marketing services and advice, contact WSI OMS today. Please follow and like...

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