Search engine optimization: Backlinks and keywords

Posted by on Jun 8, 2011 in SEO |

SEO (Search engine optimization) involves many technical aspects and many people get too caught up in the detail.  With search engine optimization there are basically only two things that you should always focus on – backlinks and keywords.  Everything else can be a distraction. It really doesn’t matter at all if you are an expert or a beginner at SEO.  It also doesn’t matter if you are tuning up your existing website or just starting from scratch.  Always keep your attention on backlinks and keywords and then measure your results.  It is really this easy. Keywords: Select and research keywords that are relevant to what you do. Many people starting out with SEO select keyword phrases with high search volumes first and then relevancy second.  Make sure that relevancy is your first priority.  If you attract a visitor to your site, they won’t stay and take action if you don’t provide them what they are looking for.  Use the keywords you have selected visibly and prominently on your website.  Don’t just use them in the META tags – this is a topic for another blog post! Backlinks Getting incoming backlinks from other websites are very important in any search engine optimization effort.  Quality backlinks from relevant websites signals the search engines that your website is very important and it should be looked at.  Using the keywords you have selected in the anchor text of links tell the search engines what the website page is about. Measure Track and measure your major metrics at least once a month.  Check for the number of pages that are indexed, the number of valid backlinks, your domain and homepage authority with Open Site Explorer. Also look at various other metrics such as your actual rankings on the search engines.  By measuring your website on the web, you will be able to see areas of...

read more

Get natural SEO rankings with a blog

Posted by on May 10, 2011 in SEO |

Did  you know that by adding a blog to your website you can improve your site’s organic search engine optimization rankings?  Using a blog is a great way to attract links and targeted traffic to your existing website and it can be done in three ways. Blog posts written with original and interesting opinions and content can attract links from other blogs which can build up the popularity of the entire site. With a blog, you can add fresh content to your website on a regular basis.  Each blog post is seen as another page on your website by the search engines.  Websites with lots of pages tend to rank better with the search engines. When you publish a new blog post, it is distributed over the internet with RSS (Real Simple Syndication) so new visitors will begin arriving to your new blog post within minutes of posting. Tips for blogging Keywords: Before you start writing a new blog post, select a topic and keywords related to your website that your readers and customers will find interesting.  It is all about reaching your target audience with an interesting and useful message.  This could be about the opinions on the latest industry trends or just basic advice.  Prepare a list of keywords that you can use in your blog post title, category, tags and the content of the blog post. Writing: Blogging/social media is not about selling directly.  It is about engaging with readers with interesting content and thought provoking writings.  You are branding yourself as the expert and leader in your market and niche.  Do this right and people will return to read what you have to say. Links: If you write original and interesting blog posts, you will develop a readership that will return to read what you have to say.  Others will use your advice on their own blogs and they will naturally link to your posting as a reference to support their writing.  These links will help with the ranking of your website with its link popularity, improving your site’s organic search engine rankings. RSS: When you publish a new blog post, RSS (Real Simple Syndication) pings out the blog post title, first few characters of the blog post and the URL (address) of your blog post to various blog aggregators and search engines. These new blog posts can be indexed very quickly and they can appear on the search engine result pages within minutes of...

read more

Search engine optimization problems

Posted by on Nov 4, 2010 in SEO | 3 comments

Search engine optimization (SEO) should always be planned on your website.  SEO is the science and art of attracting targeted visitors to your website.  Most companies and people have websites with serious search engine optimization problems that prevents their site being listed on the search engine result pages. You can go blindly ahead and launch your company website without any consideration to attract targeted visitors to your site from the search engines.   If this is you, have a look below on some of the most common search engine optimization mistakes. Title Tags Don’t use terms such as “Welcome to…” or your company name in your title meta tag which is considered quite valuable by the search engines.  Start your meta title tag with keywords and your area of business at the end. Keywords If you target the wrong keywords, you will most likely attract uninterested visitors to your website.  Focus on a couple of keyword phrases and never use only 1-2 phrases which are the most competitive and also have the lowest rates of conversion. Linking Never link to pages on your website using phrases such as “read more”.  It is quite a powerful linking tactic to use targeted keywords and keyword phrases on the internal links of your website. These internal links are powerful search engine optimization tools. Duplicate Content It is quite easy to use content from old articles or syndicated websites, but search engines hates duplicate content.  Search engines usually filters out duplicate content from all but the most important and trusted websites. Analytics Never launch a website without any analytics attached to it.  Website analytics will help you to understand how visitors browsed to your website and which keywords they used.  Analytics will also give you a guide for constant improvement on your website. Ongoing SEO SEO is not a one time event.  It takes regular attention, evaluation, link building and the analysis of results to check where you can improve your website to get the top position on the search...

read more

Business blog marketing plan

Posted by on Jun 18, 2010 in Blogging | 2 comments

Business blog marketing is quite different from personal blogging. Business blogging should be focused and it has a purpose. To do all this correctly, you will need to develop a business blog marketing plan to use as a guide as you write new articles on your blog. What’s the purpose that you have for your business blog? If you want good results and build up your reader base, your blog should reflect your business goals. You can start writing your blog marketing plan by creating a page that will include your keywords, topic and the audience you want to focus on. Use this plan to keep your blog writing focused. Audience A blog allows you to converse and engage with your targeted audience. With business blog marketing, you have a platform to share as much information as you would like to the people who are interested in your services or products. Research and study who you would like to attract with your business blog. Search and review related successful blogs and monitor the blogosphere to see what is happening in your industry. Content By developing your content strategy for your blog, you are laying the foundation for your blog marketing campaign. Quality content will connect you with interested readers and this will enable them to interact and ultimately convert them into a customer or a follower. Always keep your blog focused around a central subject that interests the audience you would like to interact with. Keywords Keywords, keywords, keywords. Successful business blogging is focused around a topic and unique targeted keywords and keyword phrases. This allows the blogger to build an audience that will keep on coming back. Your keyword plan must be highly flexible using long tail keyword phrases. Choose 5 focused keyword phrases and perhaps as many as 50-100 long tail keyword phrases that you can use in the content of your blog articles, titles,categories, tags and links. Blog writing tips Blogs in general are not about selling, they are for interacting and branding. Titles: Use your targeted keywords and keyword phrases in the titles of your blog articles. Search engines tends to give high importance to the words found in the blog title. Remember that when you create your blog title, you want to attract readers to satisfy the search engines. Never write for search engines, write for readers instead. Prominence: Use your targeted keywords and phrases at least once in the first 100 words of your blog posting. The search engines places a higher value on text used near the beginning of the blog posting. Be careful not to overuse your keywords and keyword phrases in your business blog posts. Posting length: There’s no limit...

read more

Use Google’s Wonder Wheel to search for keywords

Posted by on Apr 8, 2010 in Web Tools |

If you are in the process of creating a blog or a website that only focusses on a single phrase, how would you choose your navigation to reflect the keywords you have chosen? Google released a new tool in 2009 called Wonder Wheel that you can use to narrow down your keywords. The Google Wonder Wheel creates a visual mind map of specific keywords. It retrieves the relevant phrases that you have entered into Google and it then displays them in a wheel-shaped display. To view the Google Wonder Wheel, do any keyword search on Google and after the results, click on the “options” beneath the textbox where you entered your keywords and then scroll down to the bottom on the left hand side you will find the link “Wonder Wheel”. This tool is meant to provide a more visual display of relevant search keywords and terms. You can use it to quickly create a SEO friendly navigation structure for your website and blog. Let’s suppose you want to create a website or a blog around the term “wedding dresses”. You would search for wedding dresses and then bring up the Google Wonder Wheel. You now decide that your website will also focus on wedding dresses and also bridesmaid dresses.  So you click on “bridesmaid dresses” and a new refined wheel appears. The new wheel now shows relevant categories around your two topics. The keywords shown on the Google Wonder Wheel is the keywords that you can use in planning the topic and structure of your website and blog. These keywords are considered relevant as it is Google that suggested them. Using the Wonder Wheel to find related keywords can be done in under a minute.  This is a very quick and new way to create an instant website...

read more