Things That Don’t Affect Your Google Rankings

Posted by on Aug 27, 2018 in SEO |

Tons of things that you do, don’t directly affect your Google rankings. Our Search Engine Optimisation experts list a few things that don’t affect your search results: The Age Of Your Website Does Google care if your website was registered in 2008 or 2018? No. If you started a website many years ago and you worked on building up authority and social signals, then there’s a good chance that your site will still rank well today. But, if you didn’t have an authoritative site in 2008 then it won’t give you an advantage over your competitors now. Whether You Do Or Don’t Use Google’s Apps And Services You don’t have to use Gmail, Google Docs, AdSense or Google Analytics to get your website to rank well in Google. The engineers who work on those products and the engineers who work on search wouldn’t be happy knowing that the products are so closely linked as it would be unethical for Google to do this. Share Counters If you have a Facebook share counter on a page that shows that the page has been shared 7 000 times, it will show website visitors that the page is popular, but it won’t affect the page’s results in Google. Indirectly, it could signal that your content is good, but buying Facebook shares won’t put you ahead of your competition. Need help with your Search Engine Optimization? Then contact WSI OMS...

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Unlocking Value from Digital Personalisation for Your Marketing Strategy

Posted by on Feb 8, 2018 in Digital Media Marketing |

Getting the relevant information under your potential customers’ eyes is key to making money online. People are bombarded with marketing messages online. It’s too easy to overwhelm people, which is why many internet marketing experts are helping brands personalise their content marketing strategies in new, impactful ways. Find the Micro Moments Your first step in the right direction is to group customers that have similar buying behaviours and needs. If there are young sports enthusiasts that buy branded attire, or mothers who purchase certain products for their children, then you need to understand the interactions that these groups of people have with your brand. How they progress through the sales journey, from awareness to buyer to repeat buyer, can help you discover many ‘micro moments’ where you can reach out to potential buyers and help them progress on their buying journey. Empower the Right People If your sales and marketing have always been operating in silos, and you want to switch to a culture of personalised marketing, then you’re going to have to carefully select the right people to start working together. Gather a group of people who represent all parts of your company (including sales, marketing, digital media, IT and analytics) to find out how you can switch from pushing generic messages to looking at the digital and in-person signals from customers to create personalised message. To be able to scale personalised messages requires a lot of thought, careful planning and many times a complete rewire of how your business is currently tackling digital marketing and content marketing. If you need help with personalising your digital marketing messages and strategies, then get in touch with WSI OMS...

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Get A Handle on Rising Email Unsubscribe Rates

Posted by on Feb 7, 2018 in E-mail Marketing |

If you’ve noticed a steady incline in the number of people who are unsubscribing from your emails, then it’s time to get a handle on things. If too many people start unsubscribing from your emails, then it could impact your ability to reach inboxes – and this hurts your online reputation. Luckily, you’ve caught the issue in time and can still shake up your strategy before it starts affecting your revenue. Here are a few tactics to consider: Segment Your Content People unsubscribe from newsletters and emails if they aren’t receiving information that they find relevant. Consider whether you’re annoying your subscribers with irrelevant content and look at how you can segment your email database so that you are only sending people the information that they want to receive. Segmenting email lists goes far beyond grouping people according to general demographic information such as location, age and gender. A buyer who hasn’t engaged with your brand in over a few months, for example, should receive a different type of message than a loyal customer who has visited your site or contacted you in the past few weeks. If you can segment your mails by creating lists for buyers who are interested in specific services or product categories, even better. Personalise Your Messages According to research by McKinsey, personalisation is key to driving growth within your business. Not only does it reduce acquisition costs by as much as 50%, but it can boost your revenue by 5 to 15%, and increase the efficiency of marketing spend by 10 to 30%. Today’s internet marketing analytics have evolved to such an extent that you can include everything from the last products that the person viewed to coupons for the items that are in their shopping cart but haven’t been purchased yet. Do you need help with your email marketing? Then get in touch with WSI OMS...

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The importance of customer service for online merchants

Posted by on Jul 6, 2015 in Online Marketing |

Whether you’re selling a single product online or have an entire online retail business, you can take your business to the next level. Ecommerce has helped many business owners take their products to customers all over the globe. Not only can you reach people who are looking for what you have to offer in an instant, but you can target your internet marketing activities in such a way that you are able to zone in on your ideal client base. With an ecommerce website, you have fewer initial capital costs. You don’t need a brick and mortar store and you can run an entire enterprise from the comfort of your own home. What you do need to invest in however, is a solid customer service plan. Customer service is vital for the success of any ecommerce website and here’s why: There’s a lot of online fraud happening…  Many people do their banking and make electronic payments online, but they can be a bit more fearful of typing in their credit card details on a website they haven’t used before. If they are able to get a quick reply from a customer service agent (or even engage in an online chat before they purchase), they will be more likely to trust that their products will arrive. Your customers want to buy from people The age old saying of ‘people doing business with people’ still rings true, even in the digital age. Online customers still want to be able to engage with real people and not feel they’re throwing their money into the big black hole of the internet. Need help with your internet marketing strategy or customer service plan? WSI can help. Contact us for more information...

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Google will start penalising sites that aren’t mobile friendly from 21 April, 2015

Posted by on Apr 10, 2015 in Mobile Marketing, SEO, Website Optimization |

By now, most people know that Google prefers mobile friendly and responsive websites. Google is now taking it a step further by announcing they will start penalising websites that aren’t mobile friendly from 21 April, 2015. From the end of April, a comparable mobile friendly site will rank higher than a site that isn’t mobile friendly, so if you haven’t tested what your website looks like on your smart phone – now is the time. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices,” read the announcement on Google’s Webmaster Central blog. How to find out if your website is mobile friendly You can use Google’s Mobile-Friendly test to find out if your website is mobile friendly. Simply type in your website’s URL and wait for your results to find out how mobile friendly your website pages are. Search Engine Optimisation (SEO) is a big part of internet marketing, so this change to Google’s algorithms will have an impact on how internet marketers, like us, build sites. According to a report from June 2014 by comScore, smartphones and tablets now account for 60% of total digital media time spent (this is a 10% increase from 2013), so this is just another way Google is trying to make their search results more relevant to users. If your website currently isn’t mobile friendly or you need help determining what should be done in order to improve your search engine rankings, get in touch with us today. Our in-house team of web developers, designers and SEO experts are here to help you stay on top of Google changes (and on top of the search results). Contact us for more information...

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