How to Make a Compelling Infographic

Posted by on May 24, 2018 in Website Design |

Most people know that infographics are appealing, but they’re not sure how to go about creating them. How many stats should you include? Should you be designing illustrations or charts? The long answer is that it depends on your goals, your audience and your topic. There is, however, a bit of a shorter answer if you look at web analytics. According to research, the top five performing infographics average around 11 data points each. While you may be inclined to assume that more data equals more success, this isn’t always the case. If you spend hours compiling data and designing a comprehensive, long infographic, you may be disappointed to learn that this infographic drew fewer clicks and led to fewer conversions than their shorter counterparts. Now that you know how long your ideal infographic should be, it’s time to discuss content. The infographics that draw the most attention and get the most shares give their audience the information they want. Instead of choosing data that would be popular to the masses, rather do research amongst your target audience to find out what would be specifically relevant to your ideal customer. You can browse through LinkedIn groups or pay attention to Instagram and Twitter hashtags to get an idea of the type of content your target audience is discussing. One of the major tips that we’ve picked up over the years is to keep infographics very focused. Instead of sprinkling different interesting stats into a single graphic, keep your information very siloed so that you can drive a single, focused point across. Need help with your graphic design or website design? Then contact WSI OMS...

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Designing a website? Here are some tips to get you started

Posted by on Mar 17, 2016 in Website Development, Website Optimization |

A website is often the first point of contact for a customer, so it goes without saying that it needs to be functional, informative and impressive. Designing a website can be an intimidating task, especially with all the considerations that need to be put into place to keep it current. You can design your own site, or use the services of professionals, or do a combination of both. There are a number of points you need to consider when designing a new website, or even updating an old one. An obvious staring point is the graphic design and layout – the design really needs to be as unique as your brand, products and services, while reflecting your company culture – a pretty tall order. It’s worth using the services of a graphic designer with web design experience here; they’ll know what is possible and advise you against features that may slow it down. The website performance is a biggie – waiting for a website to load is painful, as is being asked to load a 3rd party application in order to view the website. Today’s web surfers are in a hurry, so your website should load in three seconds or less. The user interface is another aspect to examine carefully – the end user should be able to reach the desired page or content in no more than three clicks. Understanding how people use the internet will guide the user interface design. The content is a part where you can contribute, if you have the writing skills needed. Content that answers questions in a clear and compelling way beats pages of waffle any day. Your content should be unique, not copied from someone else’s page and should engage the reader from the first line. The information architecture is a key feature of your website design, determining how your content and the internet work together. Security is not to be ignored, especially if you sell products or services over the internet. Protect yourself and your customers from potential fraud law suits by ensuring your security is what it needs to be. This is something that needs to reviewed regularly – it’s not a once-off thing. Responsive design is an absolute must, since mobile device use accounts for about half of all internet traffic. Make sure your website works on all devices, or you’ll lose business to a competitor who does have responsive design. SEO practices must be followed too. You also need to look at scalability – will your website design be able to keep up with the growth or evolution of your business? Many businesses update their websites annually, to keep them fresh, appealing and relevant. Think about if...

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What the future holds for email marketing

Posted by on Mar 1, 2016 in Digital Media Marketing, E-mail Marketing |

Email marketing is still the top-performing marketing channel, ten years on. With the best ROI of any marketing tactic, it’s here to stay. One of the reasons for its success, is its ability to engage, connect and evolve, in a fast-paced digital world. Marketers now have the capability to use email to get personal by using the data available on subscribers. Hyper-targeted campaigns based on gender, location, income group, etc. are being used with enormous success – no more one-off campaigns and mass email methodologies. The ability to send the right message at the right time is possible, producing meaningful interactions that drive good results. So what does the future hold for email marketing? Here are five trends we’re likely to see in the next year or so: A second coming of age Social media overtook email marketing for a while, but now has become a driving force behind content. It has become central to mobile strategies, since reading email on a smart phone is the number 1 activity. More responsive email design will boost conversion rates. Being the top source of data for analytics, email marketing is once again becoming a very powerful tool. Gmail will add style support to their webmail clients 20% of Gmail users access their accounts via webmail, which currently offers no support for Cascading Style Sheets, which results in broken emails. Hyper-targeted emails will become the norm Email automation tools that allow for personal messages for customers based on their behaviour, are set to become more useful, with more integration with apps and products. More messages with the right content at the right time, exactly what customers want. Coding HTML emails is over Email design is likely to become a lot simpler, with powerful drop-and-drag technology, allowing marketers to create professional email campaigns that deliver results. Mobile-responsive templates designed for business use, will allow for email marketing campaigns that are relevant, personal and beautiful. Watch out for kinetic email True user interactivity and powerful animations will allow marketers to create eye-catching campaigns that stand out of an inbox. Brand experiences are set to become a lot more interactive, which in turn, will create a great psychological impact leading to increased engagement. Email marketing is getting smarter, more personal, flexible and engaging every day. Make sure your campaign is keeping up with the trends to maximise your returns. Contact us if you’d like to chat about email marketing, website design or any other aspect of digital...

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Incentives to build up your email sales list

Posted by on Feb 24, 2016 in Content Marketing, E-mail Marketing, SEO |

Building up an email sales list is hard work – no one wants another subscription or sign-up clogging up their inbox. The folk out there are getting pretty picky about who can have their email details, with spam emails and phishing attempts on the rise. So how can you get more subscribers? Well, one way that’s tried and tested, is to incentivise, or plainly speaking, bribe. “Sign up for my blog updates and get my eBook for free” … “Subscribe now and you’ll receive a 10% discount on your first order” … These all work, but are common, so you need to find a way to incentivise that’s really going to catch and keep new readers. It has to something genuinely tempting, that your reader simply must have. So here are some suggestions: Cheat sheet: a highly practical reference guide that outlines and shares valuable data and shortcuts. It offers time and effort saving and does not need to be complicated. Often quite visual, to be user-friendly. Handy template: a framework for success based on what has already been effective for others. Select a template that is going to solve a problem or achieve a goal of your audience. All-in-one toolkit: this gives your readers a number of tools in a single download, at the same time showing them your depth of knowledge. Videos, checklists and worksheets can be bundled together to provide maximum usefulness. Blueprint: a concrete plan that breaks down a major process into small and digestible pieces. Whether in pdf or eBook format, this framework will allow your reader to achieve a specific task. It’s more intensive than a cheat sheet or template, but less bulky than the toolkit. Case study: a success story about a person in your niche, one of your readers or a customer. This is great if you like storytelling, as you get to focus on emotions and characters, rather than facts and figures. Video course: for readers who prefer visuals or more interaction, a video tutorial could cover one topic in depth, or several topics. You could also create a series, as long as the content is useful and meaningful. A manifesto: this is a public declaration of your beliefs and principles. It could be presented as a written statement, or could include typography and graphics. If you publish it as a pdf, your readers can download it and keep it for inspiration. Graphic giveaway: if you specialise in graphic or web design, you could use a fantastic freebie in exchange for sign-up. This could be a business card template, a desktop wallpaper, greeting card or poster. It may sound labour intensive, but giving big means getting big, so it’s worth...

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Web design on a budget: Free alternatives to DreamWeaver and Photoshop

Posted by on Nov 28, 2012 in Website Design |

Web design can be difficult if you are on a budget or run a small operation. Having access to Photoshop and Dreamweaver is essential for web developers, however these programs can be very costly. Justifying these costs is especially hard if you only need to do minor edits or small graphic design changes. That is why we decided to try out some open-source and freeware tools available online. Free web authoring: KompoZer This tool from Mozilla (who also brought us Firefox browser) allows web file management and has web page editing tools that are similar to Adobe DreamWeaver and Microsoft FrontPage.  KompoZer is designed for ease of use. This tool is great for non-technical users who may not have an in depth knowledge of HTML coding. Free alternative to Photoshop: Gimp Adobe Photoshop is a robust product and is used by many web design firms. If you need software with similar functionality you can try out GIMP, which stands for GNU Image Manipulator Program. This open-source program allows you edit and create various file types, including PSD files.  The Gimp website provides extensive documentation that will turn you into a web design pro in no time. KompoZer and Gimp run on Windows, Mac and Linux. There are many similar tools available online. If you are using a good free online or downloadable web design tools worth mentioning, let us know in the...

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