How to get featured in Google’s answer boxes

Posted by on Jun 27, 2018 in Google, Search Engines, SEO |

Google’s Answer Boxes are the featured snippets that are ranked at the top of Google. The answer boxes often rank above the top search results and below the ads. They can draw quite a lot of traffic, which is why it’s worth your time to try to get your content featured here.   There are three kinds of answer boxes that appear in Google’s search results, namely paragraphs, lists and tables. To get featured in any of these types of answer boxes, you will firstly need to do some research on Google to find out which search terms prompt a featured snippet or answer box to appear. You will notice that an answer box appears when a user asks a question in Google.   After you have found which questions you want to answer, you will need to optimise your content so that it answers a question. The content that Google features in the Answer Box reads as if it is answering a question, so make sure you are writing it in a how-to, explanatory or step-by-step style.   An important factor to keep in mind when you are trying to rank in Google’s answer box is that Google generally features authoritative websites in these results. If you are struggling to make your site more authoritative, focus on the low hanging fruit like requesting a page on Wikipedia.   Need help with your seo strategy? Then contact WSI OMS...

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Google+, what’s next?

Posted by on Oct 13, 2015 in Content Marketing, Google +, Social Media Marketing |

It was 2011, just after Larry Page returned as CEO of Google, that the plan to launch a direct competitor to Facebook was born. Google as a company was riding high on their many successes – mapping most of the world, indexing millions of books and becoming a major player in the smartphone market, but had yet to produce anything on social media. It wasn’t through lack of trying. Orkut, Reader, Wave and Buzz all failed miserably. In the meantime, Facebook grew bigger and bigger. By 2010, Facebook had almost 500 million users and was valued at $14 billion; they had also begun to poach employees from Google. Google+, driven primarily by Vic Gundotra, Google’s chief architect at the time, launched Circles. With it came the much criticised announcement that one would need a Google+ account when signing on to YouTube and other Google services. The services’ popular features, Circles (for grouping contacts), Photos (with good photo-editing tools) and Hangouts (for group video chats) were welcomed, but it still seemed slow to gain traction. It certainly got users –within two weeks of its launch, Google+ had 10 million users, seven months on they had hit 90 million. Facebook took three and a half years to reach 90 million. Yet, a study conducted by Stone Temple Consulting revealed that over 91% of Google+ accounts are empty; owners have yet to post one update. The slow demise of Google+ shows how a giant in technology tried and failed to innovate when it felt threatened. Despite its ability to quickly attract millions of users, it soon materialised that users weren’t posting, weren’t returning or really using the product. It seemed that Google+ was difficult to use and didn’t seem relevant. A popular theory at the time was that people didn’t need another Facebook and Google+ was just too similar. Instead of focusing on mobile and messaging, something Facebook wasn’t doing at that point, they tried to steal a market that was quite content to stay where it was. With Gundotra leaving Google and his replacement, David Besbris, lasting only six months, management in the Google+ camp was shaky. Now headed by Bradley Horowitz, a longtime Google executive, the announcement that users no longer need a Google+ account to use Google products showed a marked shift in strategy. They seem to be investing more in their standalone social products such as Streams, Hangouts and Photos, which have all generated a lot of positive response. Just a few months ago, Google+ introduced Collections, to try and breathe life into the waning platform. So it looks like Google+ is fading away, shifting away from a Facebook copycat to something more like Pinterest. Retaining their connection...

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How much money does Facebook, Google and Apple make per second? [Infogram]

Posted by on Nov 15, 2013 in Blogging |

The UK based money saving community, Happier, released an interactive infogram to graphically show how much money top earning tech companies earn per second. The tech companies included on the infogram include Blackberry, Facebook, Google, Amazon, Samsung and more. According to Happier’s stats Samsung is the highest earning company, earning approximately $6486 per second, while Apple earns $4540 per second. The infogram also has a counter next to each brand showing you how much money they have earned during the time you have been on the website. Take a look at the infogram here The top earners that made the list:   Source: Happier...

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What you should know this week: Breaking news from Google Analytics, Facebook, Twitter and more

Posted by on Nov 8, 2013 in SEO |

This has been a busy week on social media with news developments from all the major players. If you haven’t heard, Twitter listed yesterday after months of speculation. In case you haven’t been keeping up with developments in the digital marketing world, here are our top stories of the week: 1. Google Analytics ads a Speed Suggestions report Google is trying to speed up the internet, and they are taking it seriously. Google Analytics is now offering a speed suggestions report to help you identify the slowest web pages on your website for desktop and mobile browsing. Google will give your pages a score out of 100 to show potential improvement – the closer your page is to 100, the better. Speed Suggestion reports together with their PageSpeed Insights tool are meant to help web-masters to optimise their most visited pages. 2. Facebook refreshes the like button The Like button is synonymous with Facebook, so when the social network decides to re-design a button that is seen 22 billion times a day it is a big deal. The Like button has been the same since it was introduced in 2010. Take a look at the old and new Like buttons and let us know what you think! 3. Twitter’s IPO listing finally happened and the market loved it Yesterday, Twitter listed on the New York Stock Exchange yesterday selling 70 million shares priced at $26 each, making the company worth an estimated $18 billion (including restricted shares). Unlike Facebook, Twitter timed their listing well as the year on year, the market is up 25% and November is historically a strong month for trading. Buyers responded well with stock prices seeing a high of $50.09 and closing at $44.90 a share by the end of the day. We will have to see what the long term trends will be, but if you would like a good comparison between the Twitter and Facebook’s listing, this article on Forbes is a good read. 4. Pinterest makes a big push towards monetization with a big hire? This week Pinterest hired Joanne Bradford as Head of Partnerships, showing their commitment to developing commercial and content partnerships. Pinterest introduced promoted pins in October as a first attempt at monetizing Pinterest. According to TechCrunch, Bradford will oversee partnership strategies and sales organisation. Pinterest wants her to work on product development for advertising products. As the former chief revenue and marketing officer at social media company, Demand Media and president at the San Francisco Chronicle, she is seen as a big hire and it will be interesting to see what Pinterest plans for the future. This has been an interesting week in social media. For more social media news,...

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Why Google+ ranking is important for your site promotion

Posted by on Dec 6, 2012 in Google +, Social Media Marketing |

Today we have a guest blog from Emily Roberts. Emily is based in the UK and operates within Finance, but is also a tech writer and has written a blog fro WSI OMS on Google+ ranking and site promotion – Francois Muscat Why Google+ ranking is important for your site promotion   In order to get good ranking for your website on search engine result pages, it is important that Google crawls and indexes your website accurately. As Google+ is a part of webmaster Google, which has launched its own social networking site there must me advantages to having your business on Google+. Source: Authorship is given to the user for writing content on respective social media sites. A Google profile can be created by the author by adding all the details and a profile picture at the end of the post (Author Bio). Your profile can then be linked to your Google+ account.  Content the King: If you are writing good content, promote it on Google+ so that other users can see your profile, +1, share and give recommendations. This can also increase your site traffic, which in turn increases the ratings. If your readers like what you write they may add you in their circles. Recommendation: If you are recommended, it is because people like and would like to share your content. That will surely help your ranking in search results. When a +1 button is used many times on your site, it increases search results. The latest+1 button from Google is an additional feature. See that the installation is done on your home page and other individual pages, such as on your blog. Google offers the code for various sized buttons. Complete profile page: Google prioritises different areas of the user’s profile as it determines the effects of search engine results. See that your profile is at 100% complete. Online reviews: Reviews always play a crucial role. Here, the ranking algorithms is important. Encourage clients to rate your business on Google+ or on Google Places if you are registered on Google Places Google+ thinks about people, the more you use it, the more you are benefitted. Why not get started on Google+? About the Guest Author:  Emily Roberts is a tech writer from UK.  She is into Finance, focusing on  ppi claims . Follow her on...

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