How to get featured in Google’s answer boxes

Posted by on Jun 27, 2018 in Google, Search Engines, SEO |

Google’s Answer Boxes are the featured snippets that are ranked at the top of Google. The answer boxes often rank above the top search results and below the ads. They can draw quite a lot of traffic, which is why it’s worth your time to try to get your content featured here.   There are three kinds of answer boxes that appear in Google’s search results, namely paragraphs, lists and tables. To get featured in any of these types of answer boxes, you will firstly need to do some research on Google to find out which search terms prompt a featured snippet or answer box to appear. You will notice that an answer box appears when a user asks a question in Google.   After you have found which questions you want to answer, you will need to optimise your content so that it answers a question. The content that Google features in the Answer Box reads as if it is answering a question, so make sure you are writing it in a how-to, explanatory or step-by-step style.   An important factor to keep in mind when you are trying to rank in Google’s answer box is that Google generally features authoritative websites in these results. If you are struggling to make your site more authoritative, focus on the low hanging fruit like requesting a page on Wikipedia.   Need help with your seo strategy? Then contact WSI OMS...

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Google’s mobile-first indexing – A digital marketing guide

Posted by on Jun 18, 2018 in Digital Media Marketing, Mobile Marketing |

For the first time ever, Google is ranking your website based on the mobile version of the site as opposed to the desktop version. This could mean big gains in search engine traffic for some people and big drops in traffic for others. The first thing you need to know about the Google mobile-first update is that you need to have a mobile equivalent of every single page on your website. So make sure that you don’t just have a desktop version of your website – you also need a mobile version. The second thing you need to do is make sure that all of your pages pass the Google mobile testing tool site. You can put your pages into the Google mobile testing tool to see if it passes the test.  You can do this on a template by template basis, so you can check your home page, followed by your category pages, your main service pages, your landing page template, and make sure that all of those pages pass. In addition to that, you can go inside of the Google Search Console and check out the mobile usability report, which will crawl all of your pages and it will tell you whether or not they are mobile ready.  If you do these two things, you will be in a good position to diagnose whatever mobile issue you might have. Need help with your mobile marketing or digital marketing strategy? Then contact WSI OMS...

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Does Google use data from social media channels in ranking?

Posted by on Jan 12, 2011 in Social Media Marketing | 4 comments

Does Google use any data from social media channels on their search algorithm? Google and Bing have confirmed that the links shared from Web 2.0 sites such as Twitter and Facebook have a direct impact on organic search result rankings. It is calculated by the social authority of a user. That means that it counts how many people you follow and how many follow you – doesn’t sound right to me. The higher the social authority, the more trusted the link will count. In effect, this means that Re Tweets will be counted as links? These links will count even though the links from Twitter are already nofollow links and most are shortened with URL shortener’s such as where there are no keywords in the anchor text of the link. View the YouTube video below where Matt Cutts explains this....

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