How to Generate Leads Using LinkedIn

Posted by on Oct 7, 2011 in LinkedIn |

LinkedIn has grown to include more than 100 million users worldwide.  It is based on the principle that every person is connected to one another by no more than six degrees of separation from everybody else.  In other words, individuals can connect with one another simply by utilizing their network of contacts.  LinkedIn keeps track of who knows whom and provides a means to connect people based on professional expertise, needs, and interests. Simply having a LinkedIn account is not enough to add value to a business. A business professional must also have a strategy to effectively network with other professionals on the site.  This is where many business owners and professionals fail to utilize the system and maximize their potential for increased brand awareness and, ultimately, sales. LinkedIn, when used properly, can help business professionals generate leads, increase their credibility and visibility within their marketplace, communicate more effectively with their network of connections, and manage their brand’s reputation.  Not only do they have the ability to search for prospects amongst their current connections but they can search via their connections’ connections and through the many groups that have formed within the LinkedIn network.  Keep in mind, every time information is changed or added on a profile, that information is disseminated to the web of people connected to the originator of the information.  This means that a small addition can reach thousands of profiles within minutes.  A business professional should make it a priority to make at least one new connection per day. Participating in groups on LinkedIn provides yet another avenue to reach prospects.  Not only does group membership make it easier to connect to new people but it provides an additional arena for disseminating a message to other professionals with similar interests.  Whether it is a professional group such as a marketing group or a group for people who love to ski, finding groups that match the demographic of your target audience provides a free advertising opportunity. A person’s profile provides the chance to make a good first-impression on a new connection.  The most effective profiles on LinkedIn are those that share personal as well as business information. One of the first mistakes LinkedIn users make is not getting their profiles to 100%.  This includes completing their employment history with a description of the responsibilities, large projects, and major clients pertinent to each job.  Be sure to include an appropriate-for-business photograph even if it is just a snapshot.  This not only immediately increases trust but also allows past connections to recognize a person more easily. Using keywords, much like optimizing a website with Google or other search engines, is how people find each other.  Using industry-specific terms...

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Why your website needs a clear goal

Posted by on May 13, 2011 in Online Marketing |

Why do you have a personal or a business website? What is the purpose of your website? Your website, the same as your business, needs to have a clear call to action with measurable results that you expect.  The purpose of your website, the design, the content and all the call to actions should all support the goal with your website. The goal of your website could be to generate sales leads, direct sales or to build a list of email addresses to name but a few. You may say that you want your site to have all these goals.  They are all very important.  The only problem with this is that your website needs a good purpose.  When you have a couple of important goals, then you might create confusion with your website visitors and you might achieve none of your goals – you then create a conflicting purpose for your website. If you have multiple goals on your website, define one of your goals as the primary one.  Take this primary goal and make sure you have answered these two questions. What is the purpose of your website? Who are you trying to target (audience) with your website? Identify your target market Identify your target market and research what they are looking for.  What will your website help them with?  Always create a focused message that answers the needs of your best customer.  You need to show them what you are offering is what they are searching for and grab their attention.  You can build their interest by doing it this way. What is the purpose of your website? Every web page on your website should have a clear purpose and optimized content.  I’m not talking about the search engine optimization aspects that needs to be done as well but, these pages should be focused on getting your visitor to take action or at least direct them on where to go next. The ultimate goal is to get your website visitors to take action. To help your website visitors to take action, provide a visual and clear path for them to take.  This will help you accomplish the purpose and goal of your website.  Without any value and action on your website, your website provides little...

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