Make the Most of your Social Chatter

Posted by on Dec 7, 2009 in Social Media Marketing | 2 comments

The most critical factor in social media marketing is to engage in conversation. The simple fact is that marketing in the Internet world is not a one-way activity. Engage with your markets and customers: Make sure you update your fan pages and company profiles regularly on the social media (Web 2.0) tools that you use. This can include Twitter, Facebook and even your LinkedIn profile. If you are too busy, assign someone who is committed to responding to the conversations you are monitoring and using. Expand your blog by opening it up for comments. Invite people you know to read and link to it; monitor the comments and make sure you respond with well-constructed answers. If you are online, and you should be, always engage in active feedback with your market. More and more consumers are looking for solid information from other buyers to determine the credibility and quality of goods and services they find online. Add a 3rd party, online review capability on your website and solicit feedback from customers in order to build trust in your brand. This can seem like a lot of ‘extra work’ for many business owners and executives. The important message is that consumers have unprecedented voice and visibility today, enabled by the Internet and Social Media websites. If you have not brought your company around to this reality, it is time to start. Download the whitepaper “Leveraging Social Chatter: Online Brand Reputation Monitoring and Management below from Gary Levine and see if your business is on the right track. Gary’s whitepaper also provides a useful Social Media checklist that offers you advice on the things you should be doing in protecting your brand online. Gary is a Social Media strategist at WSI, one of the largest Internet Marketing companies in the world. Download the free “Leveraging Social Chatter: Online Brand Reputation Monitoring and Management” whitepaper from Gary Levine on our dedicated Whitepapers download section and learn how to Monitor and Manage Online Brand...

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Social Media Monitoring Tools

Posted by on Dec 3, 2009 in Social Media Marketing | 2 comments

Listening to your audience, customers and potential customers is critical in this world of Social Media Chatter. The burning question for companies is: as an organization are you listening? If you have customers, most likely they’re talking about you to their friends, colleagues, and to anyone else who will listen and is in their social media sphere of influence. Once you are ready to embrace the reality of public dialogue, it is time to find out what people may already be saying about you. There are many tools available to accomplish this, but unless you have a lot of time or are going to delegate this to someone who can concentrate on it, narrow your monitoring to a few key resources. Although the online market is daunting for marketers, there are plenty of useful tools you can use to manage and monitor your online brand reputation. Take advantage of the following free, easy to use tools: Google Alerts Google Alerts and Yahoo! Alerts are free, can be set up in minutes and will send you a daily update via email letting you know of any materials they find using keywords related to your brand or other key issues. Technorati Technorati is a simple, well-established tool that helps you stay informed about what the ‘Buzz’ is in the Blog world. Lexicon Are people talking about you on Facebook? If yes, then the Lexicon tool can help as it searches Facebook profiles for keywords and provides a snapshot of the chatter volume around those terms. Monitter Everyone is talking about Twitter, but what are people talking about on Twitter? Beyond the integrated search of Twitter apps like Twhirl and TweetDeck, Monitter provides real-time monitoring of the Twittersphere. Tweetburner In the world of Twitter, URL shortening is the magic wand for effectively connecting with the public. Tweetburner also lets you track the clicks on those magically shortened links, giving you some hard numbers. Download the free “Leveraging Social Chatter: Online Brand Reputation Monitoring and Management” whitepaper from Gary Levine on our dedicated Whitepapers download section and learn how to Monitor and Manage Online Brand...

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See what others are saying about you before it’s too late

Posted by on Dec 2, 2009 in Social Media Marketing |

Popular Social Networking websites like Facebook and Twitter are being used by consumers to make purchasing decisions and to discuss, inform, and share about the latest products and services. Those companies that choose to ignore the mass chatter online are putting their business and their reputation at risk. Earlier this year a very well-known soft drink company created an iPhone application to promote a new energy drink product. The application provides tips for the products target audience, young men, to ‘pick up’ with women. The promotion was not well received and consumers reacted by voicing their dismay on various Social Media sites. The soft drink company eventually withdrew the iPhone application and apologised, but the situation points out how vulnerable brands can be because of Social Media. In another recent example, two popular Pizza franchise employees created what they thought was an amusing video of some “un-hygienic” activities back in the kitchen. They posted the video on YouTube and had nearly a million viewings before they knew what hit them. They were able to get the video shut down for “copyright infringement” and officials of the Pizza franchise pursued both legal and online responses. They set up a Twitter account to field comments on the matter, and have since been morphing that traffic into their Twitter account where they are aggressively running contests and providing other information to undo the damage and rebuild their online reputation. These two examples clearly shows that: Social Media can have a massive effect to your Brand Reputation; You can’t ignore the online chatter; Social media is a fast way to get your message out; Download the free “Leveraging Social Chatter: Online Brand Reputation Monitoring and Management” whitepaper from Gary Levine on our dedicated Whitepapers download section and learn how to Monitor and Manage Online Brand Reputation. Gary Levine is a Certified Internet Marketing Consultant with extensive skills and experience in SEO and Social Media...

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Social Media has levelled the Marketer to Consumer Playing Field

Posted by on Dec 1, 2009 in Social Media Marketing |

The Internet, and more specifically Social Media, has taken massive steps in levelling the playing field between marketers and consumers. In the past marketers could keep a positive spin on consumer perceptions by managing their brand through a combination of traditional media advertising and news coverage. Only in extreme cases, newsworthy activities got large media exposure, and even then big brand companies had excellent PR departments geared to deal with crisis control. The introduction of social networking sites has dramatically altered that landscape. The means for customers, champions and critics to spread information about their experiences and opinions are now easy for anyone with an Internet connection. Many businesses big and small are failing to embrace the online Social Media trend, while those companies that have begun to leverage Social Media Marketing are discovering new and exciting (not to mention inexpensive) ways to communicate with their market and strengthen their brand. Don’t be left in the wake of powerful Social Media. Download the free Brand Reputation Management Whitepaper from Gary Levine on our dedicated Whitepapers download section and learn how to Monitor and Manage Online Brand...

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