Our WSI Franchise network is the best. We have over 1,000 consultants worldwide and we all support each other in educating our clients on how to market their business online. This post is written by my colleague Patrick Hogan in Florida, USA and is pertinent to any law firm. Here is his post. Attorneys spend thousands, sometimes tens of thousands, of dollars per month marketing their services on billboards, TV ads, radio ads, mass mailing, or even online pay-per-click marketing.  And, of course, by now all lawyers have the five page website showing a strong-willed lawyer with arms crossed and a scale.  But now, in an effort to gain clients in a more cost effective manner, many attorneys have found the great benefits of blogging to suit their practice very well. What is a Blog? Although everyone has at least heard of a blog by now, most don’t realize the multitude of way they can be used to interact with the community for marketing purposes.   At its core, a blog is simply the writer informing the world of anything they want in the form of posts which they can update as often as desired.  All people, lawyers in particular, have a knowledge base they can share with the world.  With the internet and search engines, it has never been more possible for the people who need that information to find their way to your blog. The first questions we always get from lawyers contemplating  blog development is “how do we generate posts?”  We give them this list of possibilities at first, but eventually each finds their voice and needs no further coaching about what to write.  Here are some helpful suggestions for possible posts: Make a list of anything relating to your practice Share good links, framed around your comments about what you like or don’t like about the content. Tell a story about a client or case Share your legal experience in a way it can help potential clients Find guest bloggers, or have everyone in the practice write Comment on a pending law How Can a Lawyer Benefit From a Blog? One of the biggest reasons for a lawyer to blog is to gain search engine traffic through content marketing.  Web properties (websites, blogs, social media sites) are essentially just fishing for words, the words people type into the search box, to attract people to their site.  The more words you have on your site, the more nets you have out in the water to catch visitors.  Most of your blog posts will be directly relevant to your practice so the visitors you get to will be highly targeted. A well written blog usually creates a better...