Facebook Explores Social Selling With Video eCommerce

Posted by on Apr 15, 2020 in Facebook, Social Media Marketing |

According to Facebook, they have more than two billion users and more than 140 million businesses use their apps to connect with customers. Social selling via social media platforms such as Facebook is a growth opportunity for South African businesses.   Video eCommerce As part of its on-platform purchase option strategy, Facebook acquired a video commerce start-up. A modern twist on the original home shopping network, this video commerce business is focused on enabling users to make direct product purchases via videos being broadcast live. After all, everyone with a mobile phone watches videos.  On-Platform Purchasing Facebook has been building an on-platform cryptocurrency, aiming to facilitate fee-free fund transfers within its network. Once people are moving money around within the Facebook system, it will be so much easier for them to make on-platform purchases. Facebook is also expanding to Facebook Pay and WhatsApp Pay, with Instagram most probably the next platform for eCommerce expansion.   To expand its on-platform purchase options, Facebook also acquired an app with more than 2 million users, focused on the Indian marketplace, connecting sellers with customers through WhatsApp. Users in Thailand consider the use of live video a more effective way of presenting products and facilitating consumer queries in real-time. So, East Asian markets such as Thailand seem to be the next region for Facebook’s online shopping push.         Emerging Markets Emerging markets have billions of users, and if Facebook can expand the utility of its platforms into shopping and payments where users pay bills or use the platform as a bank, these everyday actions can become critical for Facebook. Potentially making Facebook an essential app for many users in emerging markets within Asia, South America and Africa, including South Africa.   WSI OMS can help your business expand its social selling abilities on various social media platforms, including Facebook. Create a personal, effective social media presence to engage with customers online. Contact us if you want to change your business with social...

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Dominate Facebook Ads With These Two Top Tips

Posted by on Mar 20, 2019 in Facebook, Social Media Marketing |

Facebook Ads are perhaps the best form of online advertising around today. Why is that? Facebook has over 2 billion users around the world, and because Facebook collects so much data from these users, including you and me, you can leverage that data to reach potential customers. The key is to run targeted ads on Facebook. And, you can do that by building custom ads through the Facebook Ads Manager platform. There are a couple things you can do to achieve this: Target Your Ads If you have a CRM or an email list of any kind, you can import that data into Facebook. Whenever you run ads (even if your ad budget is as little as R100 or R200), you can ensure that the ads you run are seen by the right audience. The biggest mistake that marketers make is throwing money at Facebook without running targeted ads. If you are a real estate agent, for example, consider targeting first-time home buyers or people who have enquired about properties. You have the data at your fingertips, so use it wisely. What Is Your Objective? Are you buying clicks, engagement, views or leads? Make sure your ads are not only targeted at the right audience, but also that the ads speak to your objective. If you are spending money on Facebook ads, you should not just throw your money away to get views or comments on a video. Have a clear objective in mind. What you want are buyers. So, make sure your objective is tailored to what your end game is. WSI OMS specialises in Facebook marketing and digital marketing. Contact us if you want to make more money from your...

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Tips for Growing your Social Media Networks

Posted by on Jul 20, 2017 in Digital Media Marketing |

Social Media marketing is central to any digital marketing effort, and so it follows that growing your Facebook network and increasing the number of people who follow you on Twitter is essential to the success of your digital marketing campaign. Do this and all the other digital marketing techniques and platforms you use in your campaign will offer up ROI the way daisies pop up in the Karoo after it rains. Following are just some of the things you can do to grow your social media networks. Increase your Facebook reach Inspire people to share your content by making it fun, interesting and engaging. Ideal methods for this include images, text in meme format, videos, giveaways and competitions. (PS – announce competition winners too – it helps build trust.) If you can do ‘seriously cute’ or ‘seriously funny’ – do it. Those kinds of posts get millions of views. Few people share serious or important stuff. You don’t need to have kittens and babies headbanging to Metallica in their car seats, but if it makes you go ‘aaaw’ or laugh out loud, it will get shared – a lot. People also love ‘aaahah’ moments, so if you can do ‘clever’ or ‘enlightening’, do that too. Try to keep it original though. Don’t post five times a day.  If you spam people’s feeds they will un-follow you, and that’s damage you might never undo. Use plugins on your website that allow people to Like and Share your content – where they found it and without having to visit Facebook to paste a URL. Get more followers on Twitter Tweet regularly and often. Because they are short and can be read in microseconds, Tweets aren’t as invasive as constant Facebook Page updates that fill up your news feed to the exclusion of other posts. Make your tweets more visible outside of your community of followers by referencing popular topics through hashtags. Follow ‘Influencers’ (famous people or people and businesses with large followings) and re-tweet their tweets – with @mentions (signifying your re-tweet). Start conversations…and then keep them going. Make sure your tweets are meaningful and will inspire other to re-tweet them and ‘co-opt’ more followers. In both cases, you can learn a lot by ‘winging it’, but you also risk losing followers in the process. A best practice for all attempts to grow networks and get more followers is to design a campaign and have a strategy from the start. A next best practice is to implement your strategy with constant attention to Facebook, Twitter and Google Analytics metrics and be ready to adjust your posts and tweets accordingly. If that sound like a lot of work, it’s because it is – if...

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Reduce, Reuse, Recycle with Facebook Retargeting

Posted by on Mar 30, 2017 in Social Media Marketing |

Have you ever visited a website to look for a particular product or service, and then later – on a completely different site – noticed an advertisement for the website you were on before? Freaky, right? Not really! Even in the world of digital marketing, you can reduce your effort, reuse what you already know about your leads, and recycle your message. A recent study determined that Facebook ad clicks are increasing by 70% year on year; and ad click-through rates are increasing by 160%. When it comes to leading customers down the sales funnel using social selling techniques and strategies, Facebook retargeting (also called remarketing) is a powerful tool.   What is Remarketing? Remarketing and retargeting works by keeping track of the users who visit your site, and then displaying your advert to them as they visit other websites online. While it can be viewed as the lowest hanging fruit for advertisers because it shows ads to people who have already visited your website, retargeting has been proven to be one of the best ways to boost revisits to your site, and thereby boost conversions and sales.   Every time your potential customer sees your retargeted advertisement, your brand gains traction and gets more recognition. Three out of five buyers (in the United States) reported that they had noticed ads for products they have looked up on other sites.   How Does Facebook Remarketing Work? From the Custom Audiences feature on Facebook, you need to install a bit of cookie code on your site. Information will then be sent to Facebook about which pages were viewed on your site by each visitor, and you use the Custom Audience preferences to retarget to various segments   Leverage the Influence of Social Media Would you like to use social media marketing techniques to enhance your reputation and help you prospect for new leads? The team at WSI OMS are experts in this field. Contact us for more information...

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Get social and get selling with strategic social media marketing tips

Posted by on Dec 22, 2016 in Facebook, Instagram, Pinterest, Social Media Marketing, Twitter |

Everyone and their grandmother seem to have a smartphone these days. In fact, the scope of smartphone users is growing to include much older and much younger users than ever before and you know what that means for your business? It means that you have more social media marketing opportunities than ever before. If your business isn’t performing as you thought it would on social media platforms such as Facebook, Twitter, Instagram and Pinterest, then it’s time to make a change, before you miss out on potential exposure and profits.   Below we share just a few social media marketing tips to help your online advertising campaign:   Capitalize on images and videos. Social media platforms are predominantly flooded with pictures and videos because they’re quick to view, fun and don’t require too much reading. Keep it simple, fun and interesting on your social media accounts and you could notice a change in your target audience’s response. Narrow down your target audience. You cannot appeal to everyone: that’s an impossible task and a huge waste of time. Know who your target consumer is and make sure that all your social media posts will be particularly interesting or appealing to that specific person / type of person. It’s tempting to try to please and entertain everyone but that’s not going to engage with the right people or make sales. Analyze the success of your online content. If an online advert is doing particularly well, use it on your social media platforms too. Also, make sure that you’re posting the type of content that’s already working well for your brand. Trying new things is great, but don’t lose sight of what works in the process. These are just a few strategic ways to ensure that your social media marketing can succeed.   Social media marketing services offered by WSI OMS At WSI OMS we can provide advice on social media marketing or we can create full-fledged social media marketing campaigns across various platforms that are highly targeted and guaranteed to be a success for your business. For more information and advice, simply contact us via email or telephone at WSI OMS...

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