Dominate Facebook Ads With These Two Top Tips

Posted by on Mar 20, 2019 in Facebook, Social Media Marketing |

Facebook Ads are perhaps the best form of online advertising around today. Why is that? Facebook has over 2 billion users around the world, and because Facebook collects so much data from these users, including you and me, you can leverage that data to reach potential customers. The key is to run targeted ads on Facebook. And, you can do that by building custom ads through the Facebook Ads Manager platform. There are a couple things you can do to achieve this: Target Your Ads If you have a CRM or an email list of any kind, you can import that data into Facebook. Whenever you run ads (even if your ad budget is as little as R100 or R200), you can ensure that the ads you run are seen by the right audience. The biggest mistake that marketers make is throwing money at Facebook without running targeted ads. If you are a real estate agent, for example, consider targeting first-time home buyers or people who have enquired about properties. You have the data at your fingertips, so use it wisely. What Is Your Objective? Are you buying clicks, engagement, views or leads? Make sure your ads are not only targeted at the right audience, but also that the ads speak to your objective. If you are spending money on Facebook ads, you should not just throw your money away to get views or comments on a video. Have a clear objective in mind. What you want are buyers. So, make sure your objective is tailored to what your end game is. WSI OMS specialises in Facebook marketing and digital marketing. Contact us if you want to make more money from your ads! Please follow and like...

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Setting Up a Facebook Business Page That Allows the Public to Engage With You (Or Not)

Posted by on Nov 21, 2018 in Facebook, Social Media Marketing |

It is important to have more than one person assigned to manage your Facebook business page in case the profile of the person who created the page is ever compromised. Under the Page Roles tab in Settings, you can choose different roles such as Admin, Editor, Moderator, Advertiser, Analyst and Live Contributor. These roles give people varying degrees of access to page functions. Include at least two administrators to manage all aspects of the page and add the rest of the roles as needed. Under page settings, you can set the public’s ability to tag photos, post to your page, and reach out to you via private message. Allowing people to post to your page and tag photos is a great way to allow your online community to interact with your brand, but this may require a lot of moderation. Consider whether you will have a full-time moderator checking the content to your page before you enable this setting. We would advise disabling this feature if you are not able to moderate your Facebook business page daily. If you choose to allow people to post to your page, you can take pre-emptive measures to filter out inappropriate content or posts. The Profanity Filter in the settings tab blocks offensive language. Under the Page Moderation setting, you can block specific words so that comments and posts including these words are automatically marked as spam. If you see a competitor with an impressive Facebook strategy, you can learn from them by using the feature “Pages to Watch”, which is located under the Insights tab. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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Text On Top Of Images in Instagram – Yay or Nay?

Posted by on Nov 16, 2018 in Instagram, Social Media Marketing |

Some “Instagram purists” believe that you should never add text on top of a photo in Instagram, but if you look at the engagement rates of photos in Instagram, then it is clear that this is a great way to grab attention. The reason for this is that people scroll through photos on Instagram quite quickly, so you do not have a lot of time to pull them in. If you have a massive offering, for example a 40% off offer, then putting it in your photo caption might not be enough. Adding this text on top of a photo of your merchandise can be a great way to hit your audience over the head with an offer that they do not want to miss. Putting text on top of photos should be used sparingly, though, as good photos and great designs are what will keep your audience engaged in the long run. Here are a few ways to add text to your photos on Instagram: WordSwag is a mobile app for both Android and iOS that lets you create quotes and text on images. There are a vast array of styles and fonts to choose from. PicLab is a cross-platform photo app with a text tool as well as a robust selection of digital features such as clip art, stickers and features that allow you to create collages and magazine pages. Canva is a desktop tool that has a wide array of templates ranging from Facebook profile pictures to book covers. Regardless of whether you are using text on top of photos or not, we cannot stress the importance of good design and photography. You have to visually capture people’s attention right away with strong visuals and high contrast. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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Smarter Ways to Write Your Instagram Bio and Photo Captions

Posted by on Nov 15, 2018 in Instagram, Social Media Marketing |

Are you using Instagram as part of your social media marketing strategy? Here are a few advanced tips to consider when writing your Instagram bio and photo captions: Be Smart With The Link In Your Bio You can include a link in your Instagram bio. Use this link to direct people to more content. You may not necessarily want to send them directly to your e-commerce website, but rather to your blog or YouTube channel instead. Consider where your Instagram followers are in their buyers’ journey to choose the right link to include. If you are running a promotion, then include information about the promotion in your Instagram bio as well as a link that will send them directly to the page where they can purchase the product. We usually recommend that Instagram marketers use Bitly links or another link that they can track for promotional purposes on Instagram. Remember that you can update your Instagram bio regularly, so you do not have to stick to a static “About Us” description like the one you have on your website. Include A Link To Your Bio In Your Captions Each and every picture that you post on Instagram needs a well thought out caption. A great tip for Instagram marketers is to end the caption with a link to your account. This may seem counterintuitive, but if you consider that many people will be seeing your posts in their Instagram feeds or the Explore tab, then it makes sense to direct them back to your profile. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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Set Up Your Instagram Account for Success

Posted by on Nov 14, 2018 in Instagram, Social Media Marketing |

Instagram and Snapchat are competing with each other, which has led Instagram to launch a number of features that are giving Snapchat a run for its money. Instagram is a great tool for marketing and it is really coming to its own. Instagram added Stories earlier this year, which is a great addition, but has unfortunately led to many people reporting lower engagements with Instagram’s feed. This is something that business owners and internet marketers need to take into account because it means that brands need to use both Instagram Stories and normal feed posts in order to engage with their audience. Without further ado, here is how to set up your Instagram account for success: Consider Changing Your Account Name Using keywords that Instagram users are likely to type into Instagram can help improve your follower rate. If you are selling running shoes, for example, it might be a good idea to include “running shoes” in your Instagram name instead of a brand name (unless you are Nike or Adidas). Include A Bio Do not simply assume that people know what you offer when they find your Instagram account. Include a bio that lists who you are, what you offer, where you are from, (as well as the regions you service) as well as a link to your website. If you are selling shoes, then include words such as running shoe manufacturer, sports shoes, high-quality shoes, etc. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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