5 Email Design Trends for Your 2020 Marketing Strategy

Posted by on Apr 9, 2020 in E-mail Marketing |

The benefits of using email marketing in your 2020 marketing strategy are that this type of marketing can be highly targeted, customised to reach your intended audience and the performance is fully measurable.  Refresh your 2020 marketing strategy with these 5 email design trends:  1. Adopt AMP AMP in an email allows the recipient to respond to a survey or complete the purchasing checkout process from the email itself, without being redirected to the landing page of a separate website. Users can even fill out forms and subscribe to a service from the email itself.  2. APNG Animations GIFs will always be popular, but in the coming year, animations will go a step further with high-resolution APNG images. APNG animations fill the whole screen with a visual image, allowing no space for distraction. 3. Gamification The use of gamification in emails prompts the recipient to play a game within the email, without leaving the inbox at all. The reward for completing the game would then be incentives such as discounts or something for free.  4. Minify Email Design The trend to minify email design has the value of highlighting the purpose of the email, instead of overwhelming the reader with unnecessary clutter. Minifying consists of ample white space with illustrations that present a monochromatic effect.  5. Typography Nothing makes a reader exit an email faster than the first perception of ‘another boring email’. Industry development means more readers can now view web fonts in their email, giving scope for the use of different fonts. One can even send emails with no imagery and only bold typography.   Email marketing is one of the lower-cost marketing solutions. WSI OMS in South Africa can help you build interactive relationships with existing and prospective customers. Contact us to find out how email marketing can maximise your customer retention rate.  Please follow and like...

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Simplify Your Engagement With Marketing Automation

Posted by on Mar 24, 2020 in E-mail Marketing |

 Client engagement is an important aspect of digital marketing. However, there is just not enough time to interact personally with every customer. So, to be not only effective in your client-engagement strategy, but also cost-effective, marketing automation would seem to be the logical answer. However, a couple of common reservations are that marketing automation is impersonal and takes away from your personal interactions with clients. Yet, if done right, marketing automation can include all the touch points and interactions that allow people to know you, trust you and ultimately build your brand.  In other words, if you want to boost your bottom line, then you need to invest in marketing. You can’t sit back and hope that people will magically find your business. Fortunately, marketing automation makes it easy to engage with clients in a meaningful way without losing precious time needed elsewhere in the business. Here are some easy ways to incorporate marketing automation into your engagement strategy. Personalised Emails Can Nurture Valuable Relationships  You can set up your email marketing to blast out quick and simple emails, or you can create a complex set of emails that need to be delivered to recipients in a specific sequence based on pre-defined triggers and behaviours. The better you get with email marketing, the more personalisation you can add to them. Consider the impact of sending personalised promotions or following up with customers who have abandoned their shopping carts. It can work wonders for your business. Go Mobile  You can create a consistent experience with your brand through mobile apps and mobile marketing. Everything from push notifications to delivering the right message at the right time can be used to create a seamless experience with your business. Schedule Content and Make it Shareable You can automate all of the following: Schedule posts in advance,  Create polls and other content that people like to engage with, and  Include share buttons on all your website content to allow your website visitors to share their content with friends effortlessly. Need professional help? Contact WSI OMS for assistance on marketing automation.   Please follow and like...

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Digital Marketing Guide: Google Indexing

Posted by on Mar 14, 2020 in Digital Media Marketing |

If you want to improve your digital marketing strategy, you will need to optimise your website for mobile. With the number of searches done on mobile increasing rapidly, Google is giving priority to websites that play well with mobile devices. The two short and easy tips below will help you to understand Google’s Mobile-First Indexing principle. Load Speed  Speed is more important than ever, especially when it comes to mobile searching. Google knows that people aren’t as patient as they used to be, which is why they want your site to load within two seconds. This may seem ridiculously fast, but everyone expects things to be instant. So, what can you do to make your website load faster? Optimise your images so that they are small and easy to load. There are a number of great WordPress plugins that can do this for you. If you don’t have a WordPress site, then you will need to edit your photos so that they are small for your website. A good rule of thumb is to compress the image to 400 pixels. Other things that you can do is minify your code for faster loading (this also makes it easier for search engine crawlers to index your pages) and make use of website caching.  What website caching does is store the website. If a person has visited your website before, then some of the files will be stored, making it easier and faster to load when they visit your website again. Avoid Page Redirects If you have a lot of redirecting pages on your website, then you need to remove them. Search engine crawlers and servers have to work extra hard to understand where all the content on your site is, so a high number of redirects can harm your SEO efforts. With these two simple principles, you can improve the way Google indexes your website which will be incredibly beneficial to your digital marketing efforts. If you want to learn more about digital marketing, be sure to follow our blog for tips on small business marketing, email marketing, SEO and social media marketing.   Please follow and like...

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Know Your Customers to Market Across Online Platforms

Posted by on Feb 20, 2020 in Digital Media Marketing |

Digital marketing allows a business to connect with customers on multiple platforms simultaneously. The average consumer uses multiple platforms to access information. So, using social media marketing and email marketing might ensure you reach customers at different times of the day as well as at different points of the purchasing cycle.  Before you start to create social media profiles on every platform available, there are a few things you need to determine, such as: Who Are Your Customers? You not only need to know exactly who your ideal customers  are, but also what their needs and desires are. By knowing who your target audience is, you will be able to create content that appeals to them specifically. Where Do Your Customers Spend Their Time?  You likely have a few ‘ideal customers’, with some of them reading white papers and the others waiting for more visual content on Instagram. Knowing where your audience spends their time will help you tailor your cross-channel marketing strategy for your brand. What Are Your Customers Challenges?  Instead of writing about how great your product is, write search engine optimised blog posts that address the problems they have. A visual representation of this information will help you identify the trigger points where you can engage with the right customer at the right time. If a person has downloaded your mobile app, then triggering a push notification if they haven’t opened the app yet is a good example of a cross-marketing trigger point that can be automated as part of your digital strategy. Customers expect a seamless experience with brands. According to Oracle, close to 80% of consumers now use at least two communication channels before making a buying decision. In addition, 30% use three or more channels before making a buying decision.  Experts at Digital Marketing, We Know the Best Online Platforms for Your Small Business Map out every possible scenario of consumer engagement with your brand to find new communication opportunities. If you need help with your small business marketing or SEO, contact the experts today. Please follow and like...

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Create the Best Search Experience for Your Customers

Posted by on Feb 12, 2020 in Digital Media Marketing |

The digital marketing focus of every small business should include creating the best search experience for customers. Google also deems this important, as they want people to return and use their search engine again. To achieve this, Google will find the best search match for their users and display that on their search engine results pages (SERPs). In the world of digital marketing, having a high Google ranking is always  a primary goal. Why Are Search Engine Results Pages (SERPs) Important?  When a user; whether it is a researcher or a potential mega-spending client; types in a keyword or a phrase for Google to search, the position in which your website is listed in the search engine result pages (SERPs) is called your Google keyword ranking.  Because most search results show ten listings per page, a ranking of 1 means you are at the top of the list, while a ranking of 11 means you are on the second page. The higher your position on a SERP, the more organic traffic your website should get, which is why SEO has been such a mainstay of small business marketing. Although Google’s algorithms change regularly, you can up your ranking by following our three tips below. Loading Speed Matters  When using Google, Bing and so on, the loading speed of your pages is estimated by search engine “spiders” based on the HTML code of your site. Chrome user data adds to the accuracy when Chrome is the search engine of choice. The faster, the better. Content Must Be up to Date  The old adage that “content is king” still holds true as there are no shortcuts and appropriate content will always be Google’s friend. However, keeping your content up to date is important as the indexing infrastructure, Google Caffeine, values recently published content. Also, remember to regard your images as a type of content. By optimising them with their file name, alt text, title, description and captions, you are sending relevancy signals to Google’s bots. Keywords Must Be in the First Sentence  According to Google’s John Mueller, “Having a keyword that appears in the first 100 words of a page’s content is correlated to first page Google rankings, and having your keyword(s) appear as a subheading tag in HTML help us to understand the structure of the page.” But, don’t be tempted to over stuff your content with keywords! In this regard, revisit the point above. We Can Create the Best Search Experience for Your Customers  For more information on all types of digital marketing – from SEO and email marketing to social media marketing and more, contact us now. Please follow and like...

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