How to Write Impactful Email Marketing Campaigns

Posted by on Jan 21, 2020 in E-mail Marketing |

Want to learn how to write a high-impact promotional email and improve your email marketing strategy? We’ve put together a guide that will not only help you formulate your message more clearly, but that will also convert subscribers into loyal, paying customers. Tips to Improve Your Email Marketing: Grab Their Attention from the Start Your subject line and preview copy need to stand out and make your reader want to open the email and see what you’ve got in store. Keep in mind that you are competing for attention in a mailbox crammed full of promo emails. So, take your time to carefully formulate these two sections. In need of inspiration?  Look around for catchy email subject lines and create your own content from those examples.  Know Your Audience If you want to have your reader’s eyes glued to your email, you’ll need to know what makes them tick and how you can solve their problems for them. Research your audience and pinpoint what the struggle with, then offer them the solution from the get-go. Adding value is a certain way of getting casual readers converted into paying customers. The other side of knowing your audience is to understand what will make them click the trash button on your email. By avoiding spammy behaviour, copy that sounds unnatural as well as ‘salesy’ and other triggers, you’ll see a higher conversion rate from your email marketing efforts.  Paint a Picture Colours, literary devices, buttons and designs can help you communicate your message clearly and concisely. Email content should be limited to only a few paragraphs, so make good use of the space you have by introducing visual aspects combined with the right copy to pack a powerful punch in your email. Don’t go overboard with visual aspects though! The idea is to be memorable, not overstimulating. Emotive words, good design elements and a strong call to action will help you to communicate your message in an impactful but tasteful way. Set a Goal and Be Laser Focused Each email you send out needs to have a specific goal in mind. In addition, it must be finely tuned to reach the target audience. There’s a world of difference between an email you’ll send to a new customer and the one you’ll send to a repeat customer, so don’t get those wires crossed. If you are not clear on your goal, your copy will be all over the place, and you’ll confuse your reader who will merrily run over to your competitors with clearly formulated messaging. Get a Little Personal It is becoming more and more important to show a little personality when trying to stand out from the myriad of competitors...

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Our Best Email Marketing Tips to Grow Your Small Business

Posted by on Nov 11, 2019 in E-mail Marketing |

For small businesses with limited budgets, email marketing can be a cost-effective way to target clients with a customised message and get measured feedback on its performance. We’ve gathered our favourite tips to incorporate email marketing in growing your small business. Get Your Business Growing with Email Marketing Successful email marketing focuses on a simple message, which is communicated clearly and highlights the value of the message to the client. Here’s how to succeed with your email marketing strategy: Give a Little, Get a Lot Start with an incentive to get your clients to sign up. This can be in the form of exclusive benefits like checklists, free templates and handy guides aimed at solving a problem your client might be facing. By providing value, you’re building loyalty and positioning yourself as a respected resource. Loyal clients will pay attention, engage with you and refer your business to others. Don’t Spam Want to know why clients unsubscribe? Spammy messaging and communication overload. If your message only sells and offers no real value or these communications clutter their inbox multiple times a week, you’re going in the trash. People don’t normally hang around to watch infomercials, so don’t mimic those tactics in your email marketing.  Customise Your Message Research your audience and find out what kind of voice they will respond to; then adopt that voice when communicating with them. Just remember that the voice isn’t limited to wording only, it includes visuals too. Aim for a message that is consistent and customised to fit your audience for maximum impact. The key to success in email marketing is to establish trust. So, always meet your clients’ expectations, offer real value and be consistent. If you implement these tips, you’ll see real results that you can keep reaping the benefit from. Need help with your email marketing? Contact WSI OMS today.  Please follow and like...

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How to Build a High-Converting Email Funnel

Posted by on Aug 17, 2019 in E-mail Marketing |

 Email funnels are essential to your digital marketing strategy. And, they can be among the most effective tools for converting your branding efforts into new sales and retaining clients.   What Is an Email Funnel and How Do You Build One? Put very simply, an email funnel is a chain of automated email messages designed to help you convert leads into clients, and clients into loyal supporters. There are plenty of email marketing platforms available, such as MailChimp or ConvertKit, and each will guide you through the set-up process – so we won’t discuss the technical side here. Instead, let’s focus on the content and sequencing of your mailers. As a guideline, consider the following five levels in your email funnel, through which your audience filters from the first contact to the brand advocate.  High-Level Branding The first stage is the initial communication with the client. You want to provide general brand awareness without pushing for a sale. Offer information about who you are, what you do and the value of your product. Keep it brief and general and, most importantly, do not push for a sale. Personalisation and Targeting The readers that make it through to this level want to know more about what your product can do for them, but still, aren’t quite ready to make a purchase. Accordingly, your communications at this point should provide specific information tailored to their interests. However, you still should not push for the sale. Closing If the prospect has come this far, he or she is more than likely ready to buy. Now you can take their interest and convert it into a sale. Try to pre-empt any questions they may have and insert call-to-action buttons in the mail that will take them to your site and help them complete the purchase. Retention So now you’ve made the sale but you want your clients to come back and buy more. You need content that nurtures your relationship with them, reminds them of the value of your products and fosters a sense of loyalty. Secondary Marketing You can turn your customers into secondary brand marketers by delivering consistent value, offering recommendations, specials, discounts and incentives, and inviting them to write reviews. This deepens your customers’ relationship with you and gives them the platform and the motivation to get the word out, starting the cycle anew. Need help with your email marketing? Then contact WSI OMS today. Please follow and like...

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How Better Forms Can Help Boost Your Email Sign Ups

Posted by on Jan 18, 2019 in E-mail Marketing |

Quality email marketing is the crux of most companies’ digital marketing strategies – and it should be! If you are struggling to get a decent number of sign ups despite your best efforts, your email sign-up forms might not be quite up to par. Here are three tips on how to fix that! Keep Them Short  You do not need to know what someone’s mother’s maiden name is to add them to your email marketing list! People don’t like to spend 20 minutes filling in forms. So keep them as short as possible, asking only for the most relevant details, and you will be sure to sign up twice the amount of people in half the time. Their name, surname and email address should suffice. Make Them Stand Out  Where you place your sign-up form on your website makes a big difference. It needs to be easily visible without getting in the way. You may also want to add it to all of your web pages, rather than only on the home page. Share The Details Most people are hesitant to sign up to receive emails from brands because they fear that they will be spammed or sent 20 emails every day. With this in mind, it pays to share the details of how often you will be in touch with them. You may also want to pique their interest by letting them know what sort of content they can expect by sharing a few examples of previous headlines and topics. Oh, and do not forget to mention your privacy policy. People are much more likely to sign up if they know for sure that you will not be sharing their details with anyone else. Do you need help to perfect your email marketing strategy and digital marketing efforts in 2019? WSI OMS is here to lend a hand! We specialise in email marketing, content marketing, SEO, link building and social media marketing. Get in touch with us now for more info about our range of services. Please follow and like...

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Measure Your Customer Service

Posted by on Jan 16, 2019 in E-mail Marketing |

It goes without saying that great customer service is king. But, how do you determine whether your clients are indeed happy with the service levels they are receiving? Well, don’t wait for a Hellopeter mention! Be pro-active and measure your service by asking your customers. Unfortunately, using traditional surveys for these purposes have a very low response rate. Enter the one-click email banner survey – it will provide you with surprisingly sophisticated feedback insights. Below are suggestions on what constitutes a successful one-click email survey:   Short ‘N Sweet   The shorter the survey, the more chance of a response.   Creative Campaigning   Keep your campaign creative to add to the impact. Personalise your survey with your company logos, colours and images.   Check Your Tech   A one-click survey needs the tech to support it. So, make sure your email software has the image-mapping technology to achieve this.   Real Reviews   Clients who respond to your one-click email survey are more likely to respond to an invite/request to give a review/testimonial. This will create an increased chance to get testimonials and case studies that you can display on your website. And, especially if the surveys are run regularly over time, you can really see the resulting service improvements.   Reward The Right Role Players   An email banner survey can be personalised for the sender, for example, by rating individual members of your sales team and the service they’re providing. So, when the results are reported, it can show who performs best in your customer service and you can reward them accordingly. Rapid Response No one wants a negative response from a survey. But, if you do get one, then you’ve got a chance to put things right. Your banner survey should alert you to any service problems in real time. This will enable you to immediately contact the respondent, not wait for a report… or worse, a mention on Hellopeter or a public complaint on your social media account. If you need help to measure your service quality with one-click email banner surveys, contact WSI OMS for assistance today. Please follow and like...

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