The 6 best email marketing tools of 2020

Posted by on Sep 15, 2020 in E-mail Marketing |

Have you assessed your email marketing tactics recently? While it’s true that you can’t afford to neglect any aspect of your digital marketing strategy, email is one that appears to be particularly vital. Roughly 86% of B2B marketers rely on email marketing to reach new clients. That’s a huge number of companies that have recognised the power of email to reach carefully targeted audiences. If you have found that it is not quite as effective for you, it could be that you just need to spend some more time and energy on it, or it could be that your strategy needs a boost – a new tool to help you improve your approach. There is never any shortage of email marketing tools out there. In 2020, with months of lockdown keeping people more attached to their screens than ever, email marketers have really had a captive audience, and developers have been happy to introduce new tools – or perfect existing ones – to aid their efforts. Here are six of the best ones currently available. All of them can be used for free or upgraded to paid subscriptions for even better results. SendPulse SendPulse brings all your customer communications onto a single multi-channel platform: email campaigns, SMS marketing, transactional emails and chatbots. There are over 130 templates to choose from, as well as a drag-and-drop functionality and a feature that allows you to resend unopened mails with different subject lines. The easy-to-use platform enables simple, flexible management of all your email communications. Zoho Campaigns Small to medium-sized businesses will find this tool useful. The free plan gives you access to features such as reports, templates and A/B testing. If you are already using the Zoho CRM, then it would make sense to choose this as your main email marketing platform. The free plan is quite limited, but the paid option is very reasonably priced at only US$6 per month for up to 500 subscribers. HubSpot’s Free Email Marketing Tool HubSpot’s email marketing package is a very attractive offering, with plenty of features available on the free plan. The easy-to-use drag-and-drop email builder helps to create professional marketing mails aimed at growing your audience. For one-person start-ups and larger enterprises alike, this tool equips users to build really high-end emails that your audience will love. It has the ability to make newcomers look like seasoned professionals, with little effort. It is also quite fun to use and encourages you to stretch your creativity without needing any prior design knowledge. Moosend Moosend is another great tool for beginners in the world of email marketing. The free plan offers you a feature-packed mailing platform, although it does limit you to only 1,000...

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The importance of promotional emails in marketing

Posted by on Jul 27, 2020 in Articles |

Email marketing is an opportunity to form a virtual relationship with your existing and potential customers.  Promotional emails can take many forms, such as weekly newsletters, customer retention emails and sales promotion emails. Ultimately, the aim of promotional emails and the email marketing strategy is to convert email recipients to customers and create revenue.  But why are promotional emails important in marketing? 1. Email marketing is cost-effective Emails are an efficient, cost-effective inbound marketing tool. They generally have a high return on investment (ROI) and are a great digital marketing tool for small businesses as they are relatively inexpensive to start and maintain.  2. You can reach more mobile customers with email marketing Most everyone has a mobile phone today, and many consumers read their emails on smartphones or tablets.  This makes email marketing an effective way to reach customers anywhere in the world. 3. Email marketing can be automated Email marketing lends well to automation, and this improves the relevancy and timeliness of email marketing campaigns. A digital marketing agency can assist by identifying triggers and workflows that automatically send messages to customers when they take a certain action. 4. Email marketing content is easily personalised Personalisation is becoming important to customers, and they like content that feels more personal and tailored to their needs and preferences. Even something as simple as using a customer’s name in the subject line can result in higher clickthrough rates.   5. It is easy to make email marketing interactive Customers love interactive content such as videos, graphics, music, or other multimedia. Including interactive content in the body of an email keeps consumers engaged, with a greater likelihood of them clicking on a link to access your business website.  6. Email marketing results are easy to measure Email marketing analytics allows you to see which users opened an email, if they clicked on any links or took a desired action.  It also allows you to see how many people unsubscribed, allowing you to adjust your email marketing strategy.  WSI OMS is a digital marketing agency with specialist knowledge of the South African market. Contact us today for more information on growing the email marketing of your...

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Track These KPIs in your Email Marketing Strategy

Posted by on Jul 10, 2020 in E-mail Marketing |

A successful email marketing campaign gets recipients to respond to your call-to-action by clicking the provided link and following your action prompts which may include signing up for a mailing list, making a purchase or downloading content from your website. The best way to gauge the performance of your email marketing campaign is to track relevant metrics so you can improve your strategy.  The key performance indicators (KPIs) in your email marketing that you should be tracking:  Emails Open Rate Open rate indicates how many recipients opened the email because they were interested enough in the content to read all or some of the email. To improve the open rate, make sure your sender name is credible, the subject line stands out, and the emails are sent at the optimum time and day. Click-through Rate   Click-through rate indicates how many people clicked on links in your email, are engaging with the content and want to learn more about your brand, products or services. To improve the click-through rate, make the email mobile friendly and keep the message simple with a clear call to action. Unsubscribe/Marked As Spam/ Complaints  Unsubscribe/Spam Complaint Rate indicates what is not working with your email campaign. You do not want your email marketing campaign to irritate current or potential clients. To improve this rate, relook content, sending frequency and make it easy to unsubscribe.  Conversion Rate  The conversion rate is the most critical email marketing KPI as it indicates how many recipients completed the desired action after opening the email, whether making a purchase, filling out a form or signing up for an event. This rate directly impacts your return on investment (ROI). For help with your marketing automation and creating a consistent content marketing plan that will improve your return on investment, contact WSIOMS. We’ll help you to create email marketing campaigns that result in conversions and brand...

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5 Email Design Trends for Your 2020 Marketing Strategy

Posted by on Apr 9, 2020 in E-mail Marketing |

The benefits of using email marketing in your 2020 marketing strategy are that this type of marketing can be highly targeted, customised to reach your intended audience and the performance is fully measurable.  Refresh your 2020 marketing strategy with these 5 email design trends:  1. Adopt AMP AMP in an email allows the recipient to respond to a survey or complete the purchasing checkout process from the email itself, without being redirected to the landing page of a separate website. Users can even fill out forms and subscribe to a service from the email itself.  2. APNG Animations GIFs will always be popular, but in the coming year, animations will go a step further with high-resolution APNG images. APNG animations fill the whole screen with a visual image, allowing no space for distraction. 3. Gamification The use of gamification in emails prompts the recipient to play a game within the email, without leaving the inbox at all. The reward for completing the game would then be incentives such as discounts or something for free.  4. Minify Email Design The trend to minify email design has the value of highlighting the purpose of the email, instead of overwhelming the reader with unnecessary clutter. Minifying consists of ample white space with illustrations that present a monochromatic effect.  5. Typography Nothing makes a reader exit an email faster than the first perception of ‘another boring email’. Industry development means more readers can now view web fonts in their email, giving scope for the use of different fonts. One can even send emails with no imagery and only bold typography.   Email marketing is one of the lower-cost marketing solutions. WSI OMS in South Africa can help you build interactive relationships with existing and prospective customers. Contact us to find out how email marketing can maximise your customer retention...

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7 KPIs to Track on Your Email Marketing Campaign

Posted by on Mar 20, 2020 in E-mail Marketing |

If you have an email marketing strategy, then you’re already ahead of many businesses. However, if you don’t use KPIs, it’s nearly impossible to sustainably create successful email marketing campaigns. The best KPIs to include in your email marketing strategy 1. Emails delivered You could have 10,000 email addresses on your email list, but if only 1,000 emails get delivered, your strategy isn’t very effective. Alternatively, keeping an eye on your email delivery rate can tell you whether a certain server- such as gmail- develops a problem with your email address. 2. Emails opened If your emails aren’t being opened, then no one is reading your content and- more importantly- no one is responding to your brand. 3. Click-to-open rate This metric compares how many people opened your email to how many people clicked on a link in said email. The CTO rate can tell you if both your subject link and your link were effective. 4. Unsubscribe rate If you notice significant changes to your unsubscribe rate, it means that some change you made to your email marketing strategy didn’t go over well with your audience. 5. Conversion rate This metric is often hailed as the most valuable KPI. It measures how many people open your email, click on a link and take a specific action. The action is typically related to your CTA, such as downloading a resource, “liking” your social media page or making a purchase. 6. List growth rate When your email list is growing at a healthy rate, you know that part of your email marketing campaign is working. 7. Sharing rate When email recipients hit “share,” it means you’re producing quality content. Having an effective email marketing strategy is crucial to the success of your inbound marketing efforts. If you don’t know how to create a successful strategy and track key KPIs, don’t worry. That’s what digital marketing agencies are here for! Contact us today to learn how we can...

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