Different types of headlines in copywriting

Different types of headlines in copywriting

Headlines are often considered to be one of the most important aspects of copywriting. Headlines are the first thing a reader will see and can therefore make or break the reader’s impression of the article and strongly influences their decision to continue reading the...
How to sub edit and proofread your own work

How to sub edit and proofread your own work

Everyone makes mistakes, but as a copywriter – you’re expected to provide 100% error free work. While typos and small grammar errors aren’t the end of the world, there are a few steps you can take to try and minimise the number of errors in your copy. Whether you’re a...