Social Media is a powerful internet marketing strategy

Posted by on Nov 29, 2010 in Social Media Marketing |

Face it…Social Media Marketing is a powerful internet marketing strategy. Social media consist of wikis, blogs, social networking, forums, photo sharing, videos, podcasts, etc.  All of these share essential elements and common characteristics.  Social media marketing can greatly benefit any business as it compliments your brand, business and online profile. Even though social media marketing takes time and serious dedication, the return you can receive will surely out weight the time and costs you have spent on it. Find some information regarding Social Media Marketing below that might help you in gaining a better understanding of it. Conversation is king Traditional marketing usually broadcasts a message to be heard and not to respond to.  With social media, you establish conversation.  Social media have changed traditional marketing as the same message that you broadcasted can now be discussed.  Most online users today wants to engage, discuss and respond via social media.  They don’t want to be marketed to. Sharing information Social media is all about the sharing information, opinions, photos, videos and stories.  The interactive nature of social media encourages users to publish, participate and provide feedback on topics. Social media is active Social media is active and you are not just reading information online any more.  The separation between writer and reader is gone. Communities Social media forms social communities around common interests or needs.  People are participating in these virtual communities online where they share common interests, political beliefs, philosophies and share information with each other. Content is king Communication is king but in order to establish good conversation, good content is needed. Trust and credibility Social media marketing goes hand in hand with trust and credibility.  People interacts and participate in this form because of the trust level that comes with it.  Honesty and open communication is the core of social media.  Once this has been established, confidence and trust will be gained. Be the author Anyone can participate in social media.  It is easy to create, share and publish content and videos. This is very different from the days of traditional media where only a few provided what we read and watched. Social media is here to stay and anyone can participate in this form whether for personal or business...

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Why you should consider marketing using social media

Posted by on Nov 24, 2010 in Social Media Marketing | 3 comments

Why is social media marketing (SMM) important to any business?  Social media is a way of getting others to talk about your services, brand or products.  It’s about finding your customers where they are.  Social media is not simply buying a banner ad campaign that runs on a social network. It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviours. The benefits of marketing in this way are numerous. Content is king Up until now we’ve heard that “content is king”. This is even more important as one can now place your content on many social media sites as well. Content Marketing now moves to video, slideshows, blogs and networking sites like LinkedIn and Facebook. So many more places for people to find your company and brand. But with the popularity of Social media networking sites, like forums, Facebook and LinkedIn, we find out that not only is content king, but “conversation is king”. People like to ask others for recommendations and experiences with products and services. What people say about your product, service or company can mean all the difference to closing a lead or losing the business. “Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you a sociopath. Conversation is king. Content is just something to talk about. Cory Doctorow...

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Engage with your customers through blogging

Posted by on Sep 6, 2010 in Blogging | 1 comment

A key challenge to any business operating online today is how to engage customers.  This is very important for small and large companies to build their presence and brand online. Conversations are an excellent way for businesses to engage customers and with a business blog it is possible. A typical static website is more like making an announcement where your blog is about engaging with customers and future prospects. Blog marketing is quite different Blogging is all about talking to your audience and allowing them to respond by talking back to you.  Listening and learning is a key aspect of blogging. This affects what you might say in your next blog topic. The idea with blogging is to constantly engage with your audience to create relationships that are mutually beneficial. Comment, Comment, Comment Always visit and actively comment on other related blogs in the same industry and niche as yours.  By actively engaging with bloggers on key business topics can build you a strong following. This can also help you understand your audience’s point of view (perspective) that is related to what they are looking for and the answers that they are seeking. Conversation is king! Traditional marketing is quite different from conversational marketing. The idea with conversational marketing is to create and improve understanding. It is really not at all about merely delivering a sales message. It is about listening and talking, not about making announcements. Focus on the benefits Customers always wants to know what you can do for them and how it will impact them currently. How will your products or services benefit them? Many business owners and managers have difficulty in distinguishing the features from the benefits.  Your communication should focus on the benefits that you offer. View point In online marketing it is always important to look at the customer experience from an emotional point of view. What frustrates them? What interests them? What are they looking for? By designing a great customer experience from an emotional point of view can have dramatic improvement on your revenue. Business blog marketing is a great way to engage with your customers.  It can also help you brand yourself as the expert in your industry and...

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