What You Need To Know About Using LinkedIn for Marketing

Posted by on Sep 2, 2020 in LinkedIn, Social Media Marketing |

As a social media marketing platform, LinkedIn is not necessarily the first to come to mind. It has a reputation (unfairly assigned) as a tad stuffy and conservative. However, LinkedIn marketing is a powerful means of driving awareness of your brand and increasing your revenue precisely because the content on LinkedIn is more professional and industry-related. When it comes to digital marketing, 80% of B2B leads come from LinkedIn. LinkedIn’s Seven Marketing Opportunities  Whether your goal is to increase your brand awareness or to generate fruitful leads, there is a range of features built into LinkedIn to drive these results. Pages– Engage with prospects and existing customers using text, links, videos, and images relating to company news, blogs and vlogs, industry news, research, case studies, etc.  For every promotional-type post, you should share four pieces of relevant content. SlideShare– Presentations such as webinars, product how-tos and tips, and infographics can be shared with over 70 million monthly unique visitors to SlideShare. Link your SlideShare presentations to your website to create credible inbound links. Groups– Network and boost your standing as a thought leader in your industry by contributing to conversations in Groups.  Publishing– Stand out as a trustworthy source in your field by publishing your expertise, experiences, and lessons learned as well as pieces on industry trends. Publishing is available in 20 languages! Sponsored Content and Direct Sponsored Content– While both types of ads may be a single image, carousel, or video formats which appear in the feed of targeted LinkedIn members, Sponsored Content Created is visible on your organization’s LinkedIn Page or Showcase Page; and Direct Sponsored Content is not. Sponsored InMail– Used to send personalised content marketingmaterial to your target audiences via LinkedIn Messenger. Text Ads– These ads appear on the right-hand side or top of the LinkedIn desktop feed and are charged as PPC (pay per click) or CPM (cost per impression). WSI  Contact WSI OMS for more information on how to use LinkedIn in your networking and marketing campaigns. Please follow and like...

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What is the difference between content marketing and inbound marketing?

Posted by on Aug 24, 2020 in Content Marketing, Inbound Marketing |

Content marketing and inbound marketing are often terms used interchangeably amongst marketers. Neither method is better than the other, and both approaches, when used together, can create fantastic results. In this blog, we go into detail below to examine the differences between them: Content marketing Content marketing provides valuable information that will attract and retain customers through social media, Search Engine Optimisation, and PPC. Here are some reasons why businesses should focus on content marketing as part of their digital marketing strategy: Almost 30% of all internet users use ad blockers, which means that your organic and paid content needs to be specific and target your audience to be effective.  Content marketing drives six times higher conversion rates. Content marketing costs 62% less compared to traditional marketing plans, while the return is almost three times as high. Inbound marketing  Inbound marketing refers to the methods used to convert customers by using content marketing, social media marketing, SEO, and branding. This methodology is applied in three ways: Attract: Draw in the target audience with content that establishes you as trustworthy.  Engage: The goal of inbound marketing is to convert visitors into customers by using tools like landing pages, calls to action, etc.   Delight: Support your customers that have purchased to retain them.  There is tremendous value when combining inbound and content marketing tactics. Inbound marketing is needed because it will make your website great by using methods to compel visitors to take action and convert into customers. Meanwhile, content marketing will make your site attractive to visitors and provide valuable content that optimises SEO for better ranking. By using both, your brand is more likely to succeed online.  WSI OMS offers content marketing and website design services. Contact us today! Please follow and like...

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Little Known LinkedIn Tools to Reach your Ideal Customers

Posted by on Aug 19, 2020 in LinkedIn, Social Media Marketing |

LinkedIn has become one of the most widely used social media and networking sites for professionals, boasting a group of 590 million of influential, affluent, educated people. A glance at some of the demographics will prove that content marketing on LinkedIn is less about pouts and poses, and more about building valuable connections: LinkedIn is most popular with users aged 46-55 years old. (The average age of a Fortune 500 CEO is 58 years old.) LinkedIn is ideal for targeting high-paying customers as it is home to Fortune 500 executives, CEOs, founders of major companies, and more.  LinkedIn Tools to Dazzle Your Audience There are tools built into LinkedIn which assist in boosting your ROI. Available for all LinkedIn advertising products, such as LinkedIn Sponsored Content and LinkedIn Sponsored InMail, LinkedIn Matched Audience zeroes in on users who are most likely to boost revenue. The three targeting options are: 1. Website Retargeting  LinkedIn members who have already visited your website must already be somewhat interested, right? Define them by which pages they visited, and then use this tool to easily target different audiences with relevant ads. 2. Account Targeting Tap into the network of LinkedIn’s 19 million Company Pages to find target accounts, segment your list with filters for Company industry or company size, and then market to the appropriate decision-makers and influencers within them. 3. Contact Targeting  Rather than duplicating your efforts, connect your contact management platform (Marketo, Oracle Eloqua, or Acxiom/LiveRamp) to LinkedIn’s contact targeting. Seamlessly create a customised audience by securely integrating the two. Award-Winning Solutions  Leveraging LinkedIn for business purposes is easy once you have a compelling profile and bullet-proof strategy. For more information on how WSI can help you, contact us today. Please follow and like...

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How to become an SEO professional

Posted by on Jul 20, 2020 in SEO |

SEO is a key part of every digital marketing strategy and campaign. If you want to become an SEO professional, you need to understand not only search engine optimisation (SEO), but also the services that complement SEO such as social media marketing and content marketing.   What is Search Engine Optimization (SEO)? Search Engine Optimisation (SEO) is necessary for potential customers to find you on the internet and to be considered ‘relevant’ by major search engines such as Google. SEO requires keyword research, keyword placement and high-quality, engaging website content. Local search, through which customers in your local area can find you – as well as Pay-per-click (PPC) advertising – also form part of SEO.    What skills does an SEO professional need? There are eight top skills every SEO professional needs: Critical thinking to understand the steps required towards a solution. The ability to do keyword research and write content. Technical and programming knowledge to understand what the developer is thinking. Social skills to get along with others, build relationships and learn new things. Knowledge of Adobe or Google Analytics to pull data and a basic understanding of business KPIs.  Be good with Excel to manipulate data for the insights you need. Adaptability, motivation and drive to put the client first and build revenue. A sense of humour to not let the fast pace of the industry get you down. What makes social media marketing and content marketing important to SEO? High-quality, engaging content on websites and social media platforms, done regularly, results in search engines recognising these pages as a valuable content-rich site. By optimising this content with relevant keywords, organic (free) focused traffic will be driven to the specific website or social media pages.  “ A social media marketing strategy must be well-thought-out and be accompanied by conscious online reputation management. Contact us today to find out how WSI OMS can help your South African business with SEO.   Please follow and like...

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Why you need a website if you have an offline marketing campaign

Posted by on Jun 23, 2020 in Website Design |

You have spent a lot of money on in-store advertising, brochures, flyers, and other forms of promotion. You probably thought that your marketing was 100% sorted before the global COVID-19 pandemic made its presence known. Even if your business has reopened, there will still be a need for social distancing, meaning that fewer people are likely to visit your store in-person. As a result, your offline campaign will not generate the results that you had hoped for.  How can you remedy this? The answer lies in creating a website with a web design that is both functional and attractive. Below, we highlight the main reasons why a website is still an essential marketing tool, even if your offline marketing strategy is up to scratch.  A website adds credibility to your brand If a potential customer wants to learn more about your business after seeing one of your flyers or brochures, the first place that they will go is online. Not having a digital presence can be a black mark against you and can make your business seem behind the times and unprofessional. However, having a great website mirroring your offline campaign message can be the push needed to encourage the potential customer to take action and convert, visit your store, or get in touch.  A website boosts customer support  If your customer has any questions about your business, campaign, or offering in general, they will head over to your website to access your contact details. However, if you have decided to implement a simple chatbot in your web design, they might get their answers that way instead.  A website increases sales  You will need to embrace the world of e-commerce for this to be the case. The beauty of e-commerce and online sales is that customers are not restricted to business hours should they wish to make a purchase. The process of buying and selling will be easier for the customer and for you.  Are you looking for a digital marketing agency that can assist you with web design to support your offline marketing campaigns? Choose WSI OMS. Along with expert web design for businesses big and small, we also specialise in SEO, content marketing, PPC, and social media marketing. Contact us today to learn more.  Please follow and like...

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