How to become an SEO professional

Posted by on Jul 20, 2020 in SEO |

SEO is a key part of every digital marketing strategy and campaign. If you want to become an SEO professional, you need to understand not only search engine optimisation (SEO), but also the services that complement SEO such as social media marketing and content marketing.   What is Search Engine Optimization (SEO)? Search Engine Optimisation (SEO) is necessary for potential customers to find you on the internet and to be considered ‘relevant’ by major search engines such as Google. SEO requires keyword research, keyword placement and high-quality, engaging website content. Local search, through which customers in your local area can find you – as well as Pay-per-click (PPC) advertising – also form part of SEO.    What skills does an SEO professional need? There are eight top skills every SEO professional needs: Critical thinking to understand the steps required towards a solution. The ability to do keyword research and write content. Technical and programming knowledge to understand what the developer is thinking. Social skills to get along with others, build relationships and learn new things. Knowledge of Adobe or Google Analytics to pull data and a basic understanding of business KPIs.  Be good with Excel to manipulate data for the insights you need. Adaptability, motivation and drive to put the client first and build revenue. A sense of humour to not let the fast pace of the industry get you down. What makes social media marketing and content marketing important to SEO? High-quality, engaging content on websites and social media platforms, done regularly, results in search engines recognising these pages as a valuable content-rich site. By optimising this content with relevant keywords, organic (free) focused traffic will be driven to the specific website or social media pages.  “ A social media marketing strategy must be well-thought-out and be accompanied by conscious online reputation management. Contact us today to find out how WSI OMS can help your South African business with SEO.   Please follow and like...

read more

Why you need a website if you have an offline marketing campaign

Posted by on Jun 23, 2020 in Website Design |

You have spent a lot of money on in-store advertising, brochures, flyers, and other forms of promotion. You probably thought that your marketing was 100% sorted before the global COVID-19 pandemic made its presence known. Even if your business has reopened, there will still be a need for social distancing, meaning that fewer people are likely to visit your store in-person. As a result, your offline campaign will not generate the results that you had hoped for.  How can you remedy this? The answer lies in creating a website with a web design that is both functional and attractive. Below, we highlight the main reasons why a website is still an essential marketing tool, even if your offline marketing strategy is up to scratch.  A website adds credibility to your brand If a potential customer wants to learn more about your business after seeing one of your flyers or brochures, the first place that they will go is online. Not having a digital presence can be a black mark against you and can make your business seem behind the times and unprofessional. However, having a great website mirroring your offline campaign message can be the push needed to encourage the potential customer to take action and convert, visit your store, or get in touch.  A website boosts customer support  If your customer has any questions about your business, campaign, or offering in general, they will head over to your website to access your contact details. However, if you have decided to implement a simple chatbot in your web design, they might get their answers that way instead.  A website increases sales  You will need to embrace the world of e-commerce for this to be the case. The beauty of e-commerce and online sales is that customers are not restricted to business hours should they wish to make a purchase. The process of buying and selling will be easier for the customer and for you.  Are you looking for a digital marketing agency that can assist you with web design to support your offline marketing campaigns? Choose WSI OMS. Along with expert web design for businesses big and small, we also specialise in SEO, content marketing, PPC, and social media marketing. Contact us today to learn more.  Please follow and like...

read more

Best Practices for Email Marketing During a Crisis

Posted by on Jun 2, 2020 in E-mail Marketing |

The COVID-19 pandemic has thrown the entire business world into crisis mode. Marketing functions, such as email marketing, have had to be modified to keep up with the disaster. Email marketing remains an important strategy and you still have the capacity to reach a large audience – in fact you might even have a larger captive audience, with so many people sitting at home. Here are the practices you need to adopt to keep your email marketing relevant at this time. Always acknowledge the crisis Don’t try to pretend the crisis isn’t there and just blithely go on promoting your product. Acknowledge the situation and work it into your content as far as is possible. Data indicates that people are opening and reading more emails than they were before the crisis, particularly those that mention COVID-19. Relook your automated emails If you have been sending out automated emails since before the crisis began, take another look at them now and ensure that the tone and content is still appropriate. You don’t want you audience to think that you are out of touch or insensitive, simply because you failed to updated your automated mailers. Assess the atmosphere Watch what your competitors and marketers in unrelated fields are doing. Look up great and poor examples of email marketing and emulate where applicable. Be sensitive and do not try and leverage fear While you do want to acknowledge COVID-19 and demonstrate that you are working around it and are being conscious of its effects on your audience’s lives, do not stretch your mentions of the pandemic (or any crisis) to instil or leverage off the emotion of fear. It’s all too easy to do – especially in certain industries – and it must be avoided. You will find that your brand and your sales will all the better for keeping a positive tone and working to provide an antidote to fear. Do you need help formulating a top notch email marketing strategy? Contact WSI OMS. Please follow and like...

read more

Join Francois’ SEO webinar on staying ahead of Google updates

Posted by on Jun 1, 2020 in Digital Media Marketing |

There is a lot of uncertainty with Google ranking factors currently, which is driving the SEO industry crazy. The search engine giant continuously introduces new updates, which can make it seem like an overwhelming task to keep up. I will be hosting a webinar entitled Stay Ahead of Google Updates and Prepare for SEO Today and Tomorrow on Tuesday, 2 June at 18:30 GMT+2. During this webinar, you will learn that SEO is much more than “if I rank #1 for my product/services keywords then I win; If I don’t, I lose” and think beyond keywords. Some of the topics I’ll discuss during the webinar include competition monitoring, content strategy, website health, keyword visibility and page performance. How do I check my website’s health? Healthy websites are key to improving organic traffic results. I’ll show you the indicators of a healthy website. How does content impact my SEO strategy? Using a pillar content strategy, you can publish ‘topic-based’ content to support your SEO. I’ll show you how this approach works. How do I improve my page performance and keyword visibility? During the webinar, I will also show you how increased organic traffic to your product or service page can improve your page performance. You will also learn why it’s better to focus on multiple keyword phrases for each product or service – not just a select few. Continuing with the old school SEO mindset will just set you up for failure. Join my one hour tomorrow to find out how you can prepare for SEO today and in the future. Save your seat now. Please follow and like...

read more

Digital marketing services you didn’t know your business needed

Posted by on Jun 1, 2020 in Digital Media Marketing |

As we all know too well, the scope and best practice guidelines of the digital marketing world are forever changing – even more so in light of the global COVID-19 pandemic. So, considering the state of the world and the many businesses trying to get back on their feet, which digital marketing services are the ones that should be a top priority going forward? We break it down for you below.  SEO  SEO is at the heart of every successful digital marketing endeavour. It refers to ‘Search Engine Optimisation’ which involves optimising your website in such a way that it adheres to best practice guidelines as set out by Google. This could mean posting engaging, relevant content on your website, reducing page loading times, link building, and generally doing everything in your power to boost user experience.  Content marketing  Speaking of posting engaging, relevant content on your website, that is where content marketing comes in. The secret is to craft content, whether text, image, or video, to which your target market will easily relate and that they will thoroughly enjoy. This can prove a lot more challenging than you might expect, especially if you are not naturally good with your words or a whizz when it comes to capturing video footage.  A good idea, in current times, is to create content detailing how your brand plans to deliver goods ordered online safely and with social distancing in mind. You will need to reassure most customers of these approaches and safety measures to encourage a final conversion.  PPC  PPC, or ‘pay per click’, advertising is an excellent way to get potential customers onto your website and, hopefully, making a conversion. You can embrace PPC either via Google and other search engines where you essentially pay to have your ad appear at the top of search engine search results, or you can embrace it via social media. If you opt for the latter, your ads will appear on your potential clients’ newsfeed or when they are watching video content. Instagram and Facebook ads have proven to be especially beneficial for businesses big and small in recent times, so be sure to dedicate the majority of your marketing spend there.  The great thing about PPC is that it is easy to target your ads based on various criteria, whether it be demographics, interests, the specific device on which they are browsing (mobile marketing is huge right now!), or previous internet activity.  You can even target consumers who have visited your website but have failed to take the desired course of action. This type of targeting is known as remarketing and is a PPC essential for maximum profitability.  WSI OMS is a digital...

read more