How to Get Your Whole Company Involved In Your Social Media Strategy

Posted by on Aug 20, 2018 in Social Media Marketing |

Do you have to spend as much time working on internal brand culture as you would on social media marketing? By now, most brands know that they need an online presence and a social media following. Many companies, however, aren’t dedicating enough time to their internal marketing and brand culture. To determine whether this should be a priority for your business, ask yourself what kind of company you are going to be. Are you going to stay in the old model of mass broadcast, one-way marketing where it’s all about command, control and compliance? Or are you going to focus on inspiring and involving your key stakeholders and employees? To be that way, you have to transform the culture of your company and your people to think that way. Instead of talking ‘at’ customers, you want your employees to be engaged with customers. It would be impossible to achieve this goal if you aren’t focused on engaging your employees in a similar way. The golden rule is to treat your employees the same way that you would treat your customers. As the social media generation grows up and joins the workforce, they will continue to demand this type of engagement with employers. The first step you can take to achieve this is by involving all levels of employees in your digital marketing campaigns. Ask for ideas and get people from various parts of the business to contribute to all types of content. Not only will employees be more inclined to share your content on their networks, but they will have a vested interest in the content that you are publishing. Need help with your website design or website development? Then contact WSI today. Please follow and like...

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How to Find the Perfect Blog Topic

Posted by on Aug 13, 2018 in Content Marketing |

As digital marketers, we are a big fan of tying blog content back to your product offering. In order to find the perfect blog topic, you need to go through a series of questions:   What do I need my prospect to believe in order to click on the call to action? What do they need to understand/learn/know before they will convert to a paying customer? What barriers do they have to converting? What objectives do they have to converting? What are they thinking about/worried about/researching/talking about before they convert on what you have to offer? What is the primary paint point your prospect is experiencing?   If you are a motivational speaker, for example, and you are offering a life coach workshop, then your call to action could be:   “Click here to access your Rebuild Your Life to-do list”   You have decided that your prospect:   needs to believe that they have the ability to build the perfect career and work-life balance. An example blog post could be: “How to schedule your days so that you only work five hours per day” is objecting to restructuring their life because of a lack of opportunities. An example blog post topic could be: “How three working moms started their own businesses.”   Overcoming the barriers and objections that a prospect has is a big part in using your content marketing strategy to get more leads. Being able to pinpoint how your product or service solves a prospect’s exact problem will put you in the ideal position to create a number of high-quality blog posts.   Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

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What Is An Acceptable Bounce Rate On My Blog?

Posted by on Aug 8, 2018 in Content Marketing |

A bounce rate is not a tremendously useful metric in and of itself, but if a digital marketer is forced to answer the question, he or she would usually estimate between 50% to 70%. Business owners and new bloggers are often a bit shocked to hear that as high as 70% is an acceptable bounce rate for a blog. But, the real question is: how do we go about reducing that bounce rate?   The first measure you can take to reduce the bounce rate is to cross-link often from your blog posts. Find places where it will be relevant for the reader to exit that blog post so that you can send them to another relevant page on your website. Do this often throughout your blog content.   The second step that you can take is to include a plugin that will show blog visitors related posts. YARPP, which stands for Yet Another Related Post Plugin, works well on WordPress blogs. Installing this plugin will show different posts that the reader might be interested in at the bottom of the page.   The third thing that you can do to reduce your bounce rate is to link to gated content. The gated content on your website could include case studies, mind maps, reports or a cheat sheet that would require someone to fill in their details in order to gain access to the content.   Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

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The Difference between Gated Content and Ungated Content

Posted by on Aug 7, 2018 in Content Marketing |

Gated content is anything that requires somebody to enter their contact information or payment information to view the content. Ungated content is content that is freely available on your blog, YouTube channel, Facebook page, or elsewhere.   People consume all types of content and you need both to execute a proper content strategy. Most people love ungated content such as blog posts and YouTube videos, but they struggle a bit more to create high-quality gated content that people will pay to read. There are different types of gated content that you can create. For most B2B marketers, the goal would be getting someone to give you their email address to view the content so that you get a lead. For a news site or publisher, the goal would be getting people to pay a monthly subscription fee to read the content (this is what The Economist does, for example).   Some of the types of gated content that you can consider creating include: Guides Reports Cheat sheets White papers Case studies Toolkits Resource lists Templates   We call this type of content a lead magnet because it’s a great way to show your target audience that you are the thought leader in your field. Giving away knowledge that can help solve your customers’ problems is one of the best ways to show them that you are the go-to person to offer them solutions.   If you are creating gated content, be sure to follow up with a well thought-out email marketing campaign that can lead to more sales.   Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

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How Entrepreneurs Can Become More Memorable on Social Media without Spending Money

Posted by on Jul 16, 2018 in Social Media Marketing |

If you’re an up-and-coming entrepreneur, you need to leverage platforms like social media. Not only does this give you access to the people you want to do business with, but it can save you a lot of money (especially if you don’t want to blow your marketing budget on paid advertising). Social media marketing is free, but there are so much noise and so many people out there that you’re not going to stand out if you don’t have a solid strategy in place. Keep this in mind:   Create Amazing Content Some people will tell you that you need to invest in video content while others will advocate for long written content or even podcasting. Pick the content type that you’re the best at: If you’re really good at podcasting, then you would be more naturally inclined to create this type content and it will do better than forcing yourself to produce long bodies of text if you don’t particularly enjoy writing. If, however, your goal is to become recognised at events and in your niche or community, then videos will help you more than anything else. If your main goal is generating more website traffic, then high-quality written content is the way to go. Consider what your specific goals are before you start producing content.   Need help with your content marketing or social media marketing? WSI OMS can help you. Contact us for more information today. Please follow and like...

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