Why You Need A Testimonial Database

Posted by on Sep 5, 2018 in Content Marketing |

When you sell products online or in person, people will be curious as to what other people think about these products. People want to know: If others liked the product, If it worked for them, and What the results of using the product were. People like case studies and testimonials, which is why you need to start creating a testimonial database. All this is, are screen shots of emails, names and examples of what people said about your company. Start saving this information because the power of testimonials is large. Testimonials shouldn’t be an afterthought, it should be something you save and archive every time someone gives you a compliment. If the compliment or feedback is too short or vague, ask them to expand on what they enjoyed about your product and if they would recommend you to a friend. If they say yes, ask them why they would recommend your product or company to a friend. Be sure to ask for permission to publish the testimonials as well. Some people may not feel comfortable with their personal communications being published online if they weren’t informed that the information would be made publicly available. Not only can these testimonials be published on your website to build your authority and reputation, but you could also use these screen shots as an introduction to a presentation or to print on marketing brochures for a conference. Do you need help with your content marketing, social media marketing or digital marketing? Then contact WSI OMS today. Please follow and like...

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How to Find Your Blogging Voice

Posted by on Sep 4, 2018 in Content Marketing |

Being judged online can be harsh. For people who didn’t grow up with the internet, it can also make you feel a bit vulnerable to share your thoughts and opinions in a voice that really sounds like you. The result of holding back on writing in your authentic voice is that your content can sound impersonal and flat. Instead of being quirky, slightly arrogant, or playful, many writers and content marketers choose to ‘play it safe’ by using an overly professional tone of voice in their online writing. Finding your voice and owning it is tough, especially when you’re getting started with content marketing. It can be especially disheartening if you receive negative comments or messages online, but don’t panic if that happens to you. For every negative comment, you would have struck a nerve with people who resonate with the true you. When you start a blog, start a business or build a business, you are going to want to conform to the people around you. You might think that you want to put your best foot forward; but in the effort to do that, you will mute your personality and blend in with everyone else. The fear of being judged by people online is going to force you to be exactly like other people. Even if you have unshakable confidence in yourself, that fear can be there, but push through the fear and share your personality, thoughts and opinions online. If you have stories to tell or solutions to offer people, then you need to communicate in the most authentic way possible. Do you need help with your content marketing, social media marketing or digital marketing? Then contact WSI OMS today. Please follow and like...

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A Simple Formula to Tell Better Stories

Posted by on Sep 3, 2018 in Content Marketing |

How can you create better content that shakes people awake and makes them read every word, click every link, and watch every second? How can you create content that people want to consume? Here is a simple formula to tell better stories: Content needs to be story driven. If you start with a story, people want to pay attention, and they want to listen. People like stories and there are three parts to a story: Context – state the situation that led to the story Inciting incident – this is usually a conflict of some kind Resolution – this is where you can state how the conflict was resolved Think about how you can turn pieces of your existing content into better stories. Case studies, for example, are a great opportunity for better storytelling and content marketing. Many times, companies create stock-standard, dull case studies that list the client’s name, the product that was specified for their project, and the result. Consider how much more interesting this case study would be if you gave more context to the situation. Tell the reader what industry the client is in and what challenges they were facing. Then you could go on to tell how your team went about determining what type of products or services were needed to resolve the situation. Then, you could have before and after photos showing how you successfully overcame the challenge. Virtually any content that you post can be improved with better storytelling. If you’re posting team photos, tell your audience who the people are, how long they have been with your company and what they are working on. Give people more context, more conflict and more resolutions for fuller, better stories. Do you need help with your content marketing, social media marketing, or digital marketing? Then contact WSI OMS today. Please follow and like...

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Writing Headlines for SEO and Social Media

Posted by on Aug 22, 2018 in Social Media Marketing |

One of the problems that headlines have is that they need to serve multiple audiences. It’s not just about ranking in search engines. We also need to serve our website visitors well. And, you also want the headline to be catchy on social media. In the SEO world of headline writing, you will be trying to rank well for different search terms as well as earn a high click-through rate, you need to earn links, and you want engagement. On the social media side, you are using a headline to earn amplification, which can mean trying to tell as much of a story as possible. You’re looking for clicks, comments and engagement on the post. For the site itself, you are trying to drive the right visitors. You want to deliver on your promise and convert readers to clients. You don’t want people to associate your content with clickbait that doesn’t lead to valuable content. Keywords for SEO can be really boring for social media headlines. If you try to keyword stuff, then your social media engagement and re-sharing may go down, even if the headline earns you more traffic from organic search traffic. Your first step is to determine what platform your primary traffic driver is. If your primary traffic driver is social media, then you need to create a sense of mystery and focus on writing a more compelling heading than you would if your primary traffic driver is Google traffic. Experimenting with different headings and keyword variations, while committing to keeping your headlines honest, engaging and fun, is the best way to go. Need help with your content marketing or social media strategy? Then contact WSI OMS today. Please follow and like...

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How To Save Face After Making A Judgement Error On Social Media

Posted by on Aug 21, 2018 in Social Media Marketing |

What is a good step-by-step procedure to follow when you have made an error in judgement on social media? When you make a mistake on social media, you have to own it. You have to take responsibility for it and avoid getting defensive. If it is a really bad error in judgement (such as something that is discriminative), then you should apologise and remove the post. If it is an error in judgement that was intended to be humorous but was in poor taste, you may be able to save face by poking fun at yourself. Chrysler, for example, had a social media incident where their social media person accidentally posted on the company’s platform instead of his own. He said, “I find it ironic that Detroit is known as the motor city and yet no one here knows how to f***ng drive.” This was intended for his own followers instead of Chrysler’s followers. Chrysler took the error very seriously and they ended up firing the social media person. They also apologised to their followers and told them that their account was compromised on that day and that they are taking steps to resolve the issue. The American Red Cross had a similar situation. A status update reading the following was posted on their timeline: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettingslizzerd.” The Red Cross took the post in their stride. The organisation posted the following to their followers: “We have deleted the rogue tweet but rest assured the Red Cross is sober and we have confiscated the keys.” The situation turned into an impromptu blood drive, which was a good outcome for the company. While mistakes on social media happen, it does not always have to be a train smash. Apologising and dealing with the situation appropriately can help you save face and even make your brand more human and relatable. Need help with your online reputation management or social media strategy? Then contact WSI OMS today. Please follow and like...

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