Google’s “Panda” Update Elevates the “Content is King” Theory

Posted by on Aug 9, 2011 in Content Marketing |

My good friend and fellow WSI Internet Consultant Patrick Hogan is a regular guest author of our blog. In this post he gives a great explanation of the Google Panda update and how he is re-evaluating his content strategy with a live case study. Savvy web marketers have always known that content is king on the Internet.  After all, for years, the words on the page and links to a website were the only way search engines had to figure out what a site is about.  It stood to reason that the more words you have on a site, the greater chance you had of matching up with the words people were typing into a search box.   Google also rewarded large sites and the consistent addition of content as a marker that websites were constantly contributing to the web.   So we naturally added pages about every word that might reflect the business of a company in order to gain search traffic and, eventually, revenue. That philosophy can still work today and should work always on some level because sharing information is the foundation of the internet.   The problem with this strategy for the web in general is that some websites pushed out an incessant amount of content and pages which added no value because it was either poorly written, unnecessary, or repetitive.  Since Google is trying to give its customers the best results possible, they needed to get rid their index of these pretenders. The Panda Update As everyone familiar with Google knows, they are constantly upgrading the algorithm they use to make decisions on the ranking of sites to improve the choices they return to customers.  The latest change, called the Panda Update, tried to factor the actual site experience more into its ranking decision process.  Among many other things, Google started using human site reviewers to monitor the: Experience of the user Degree to which the content is compelling Design of the site Degree to which the words add value Amount of essentially duplicate content with only variation in some words The implications of this update were felt deeply by scraper sites (those who just take content, reword it, and publish it again), redundant sites, and those who “over developed” unnecessary pages for the sole purpose of adding words to their site. Real World Example Often times the best way to describe something is to relay a real life situation.  WSI works with Paradise Candied Fruit company on their website, ecommerce, and search engine optimization for candied fruit products.   Part of their offering is candied pineapple, which includes both glace and candied versions (they are both the same food form).  Each of those choices has three different...

read more

Blogging – Content is king

Posted by on Jun 17, 2011 in Blogging |

By adding a blog to your business website is a natural and easy way to add keyword rich content to your website. This is an excellent strategy especially if your website only consist of about 3-7  web pages or if your website is more graphical and lacks content. Blogging is a great way to create interaction on your website. Blogs are usually natural linking targets that can attract lots of inbound links if you write informative, unique and engaging blog posts. Always add linkable content on your website that will be a natural link magnet. Link building is one of the most important aspects of Search Engine Optimization (SEO). You must have heard the saying “content is king”.  By adding a blog to your website and posting regularly on your blog you are broadcasting your message to the world via RSS (real simple syndication). Blogs attract new readers that are interested in what you have to say and it can create an online discussion. Blogs can help your Search Engine Optimization en a number of different ways. Attract links By adding engaging and original content to your blog will help to attract inbound links to your site. Adds content Each blog posting counts as an additional page. Usually larger websites with lots of content pages tend to rank better on the search engines than smaller ones. Keyword rich text Create a keyword and keyword phrase plan for your blog posts.  You can use these keyword phrases in the title of your blog post as well as the links to your website and category names. Use your keywords especially in the first paragraph of the blog post. You can also use these keywords to link back to the most relevant page found on your website. Visitors Your website can attract more new visitors as your blog helps you to broadcast your message across the internet. Your blog can help your website Search Engine Optimization rankings by having a large number of blog posts around a particular subject. Blogs are usually written in a simple, easy to spider format making them a natural SEO...

read more

Internet Marketing Techniques that are the cornerstones of success

Posted by on Jan 21, 2011 in Online Marketing |

Anyone who uses internet marketing on the WWW knows that the landscape is always in ebb and flow, and you need to keep on top of new developments to make sure you’re current.  Particularly with the latest techniques and gizmo’s that are coming out of using social media effectively, but there are some more traditional values in the Internet marketing world that hold true and can still be considered old standbys. Like everything else you need to learn to crawl first on the Internet and that means you need to start by having a professional web design put together (don’t stint on this one and go the ‘cheep’ route as it will cost you more in the long run) so you can put your best image forward when you venture out into the global economy. It’s still the case the best websites are the simplest and the old adage about content being king is still true because you need to have a good blend of the visual and the written to sell your customers on your goods and services. You want your landing page to be concise and easy to use as well because many studies have shown you only have up to nine seconds to hook your customer and if they need to go looking for the right tab or button to take them where they want to go for too long, the chances are they might just click away. Of course there are things you need to look at outside your website to get it noticed and one of the great techniques that has been working for years and is showing no signs of abating is article marketing which now incorporates well written Blogs as well. You need to find a good content supplier that understands the nuances and strategy of your online marketing efforts. Once you do, you can start positioning yourself as an expert in the field and pointing several links back to your website to get both reputation and traffic in a one-two punch. E-mail marketing is another of those traditional techniques that still seems to be in widespread use today. It’s important to keep in mind here that you want to have a responsive opt in e-mail list of clients and prospects you can send a newsletter to. Once again, it’s in your best interest to use a professional content writer so your newsletter has a professional edge that will draw prospects and clients to it. You should also be aware research has shown that men and women use the Internet differently and this can affect your content choices once you narrow down your niche market. For example, men are more apt to...

read more

Content is king: How to get ranked on Google

Posted by on Jan 11, 2011 in SEO |

This is a question that is asked many times. You have good content on your website or blog, but you are not ranking in the Google search result pages for it. The way Google prioritizes its search rankings is by looking at two important factors concerning your website namely “On-page optimization” and “Off-page optimization“. On-page optimization On page optimization consist of all the aspects of your physical website. At the very basic level, it is where the good content comes in with the related keywords being used in headings, sub headings, bullets and internal link text. Find a list of important on page Search Engine Optimization points below: Title Tag (Relevant title tags) Keywords found in the URL Meta Description tags Meta keyword tags Heading tags Keywords in bold, italics, underline Unique content that supports the keywords (relevance, themeing) Related keywords in content found on the page Alternative and Title text for images. Grammatically correct Internal linking Domain age Off-page optimization Off page Search Engine Optimization consists of all the off page SEO elements regarding your website. These are external links that point to your website from other websites. These links are seen as recommendations and build credibility for your website. Google ranks your web page based on the number of valuable related links. You could view this as a voting system; the one with the most related votes will do well. Find a list of important off page Search Engine Optimization points below: Niche Directories listings Relevant Site Links Keywords in links Links from high-ranking publisher websites One-way inbound links Deep linking (from multiple pages to multiple pages) Link from sites with a variety of Page Ranks Social Bookmarking Links from Social...

read more

Why you should consider marketing using social media

Posted by on Nov 24, 2010 in Social Media Marketing | 3 comments

Why is social media marketing (SMM) important to any business?  Social media is a way of getting others to talk about your services, brand or products.  It’s about finding your customers where they are.  Social media is not simply buying a banner ad campaign that runs on a social network. It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviours. The benefits of marketing in this way are numerous. Content is king Up until now we’ve heard that “content is king”. This is even more important as one can now place your content on many social media sites as well. Content Marketing now moves to video, slideshows, blogs and networking sites like LinkedIn and Facebook. So many more places for people to find your company and brand. But with the popularity of Social media networking sites, like forums, Facebook and LinkedIn, we find out that not only is content king, but “conversation is king”. People like to ask others for recommendations and experiences with products and services. What people say about your product, service or company can mean all the difference to closing a lead or losing the business. “Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you a sociopath. Conversation is king. Content is just something to talk about. Cory Doctorow...

read more