The True Value of Social Media Marketing for Brands

Posted by on Apr 28, 2015 in Online Reputation Management, Social Media Marketing |

Although most of us use social media on the weekends, many people don’t realise the true potential that social media marketing can offer to brands. Social media, despite originally being intended for private use amongst friends and colleagues, has become a vibrant platform that brands now utilise to connect with consumers. Social Media Marketing is no Easy Task There are unfortunately many pitfalls in social media marketing. Some brands end up completely ruining their reputation with simple miscommunication, while others fail to engage or respond appropriately or promptly. These are just two of the common pitfalls, although both of these examples can lead to decreased sales and damaged brand reputation. We cover all aspects of your social media marketing Every brand has to start somewhere and, like growing up, this is often a daunting process. Not only do you have to build your online reputation and consistently connect with both happy and angry consumers, but you also have to worry about not making mistakes that could hinder your efforts. At WSI OMS, we take the burden off your shoulders. The following are some of the facets we help with in regards to social media marketing: Building brand awareness and online reputation Creative planning for effective social media strategies Nurturing sustainable relationships with your online target markets Identifying and posting relevant, current and insightful industry information Contact WSI OMS for more information on our fantastic social media marketing service and how we can tailor a package that suits your...

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Building awareness for your mobile app

Posted by on Aug 14, 2012 in Mobile Marketing |

The mobile buzz isn’t the future… it is happening right now. There are millions of apps available on all the mobile platforms that you can instantly download to your tablet or smartphone. If you are an app developer that have built a great app, how you going to get your app noticed and used against all the other apps? The old saying of “build it and they will come” doesn’t work online. If you want people to notice and start using your app, you will need to market it so that the audience you are after will notice it. This involves creating some brand awareness for your app and using a couple of  other marketing methods. Find a list below that can help you get started with marketing your app to the mobile world. Mobile app marketing Brand awareness: Create and tell your story about the app you have built. What problem and needs are you trying to solve with the app? Build and define your brand personality. This might mean to follow a new audience instead of marketing to your current following. App store: Promote your new app on the app store. How is your app different from other apps that are relevant? What makes your app unique? What are the main features that your app does? Website/blog marketing: Build a website and blog for your app that you can use for promotion. Make your blog interesting by answering common questions regarding your app. Show real scenarios where your app solves a problem. Also make your app easy to download. Social media: The more people are talking about your app, the more exposure the app will get on the web. Use popular social media channels such as Google+, YouTube, Facebook, and Twitter to spread the news about your app. You can also engage on app forums explaining what your app does. Release date: Announce the official release date of your app by promoting it via social media and your blog. Continue to engage with your audience and build a following. An easy way to do this is to give out discount codes on your social media channels, and running competitions. Promote using QR codes: You can increase the downloads of your app by making it very easy for people to scan your QR code with their mobile device and then be redirected to your download page. Use these QR codes in your advertisement content, blogs, email signature, and other print advertisements you have. Target review channels: Target selected review channels that specializes in app reviews. This can greatly enhance your...

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Social Media: Let Your Clients Review Your Business

Posted by on Dec 6, 2010 in Social Media Marketing |

More and more companies are using Social Media Marketing for brand awareness and to create trust and credibility.  With this trend, consumers are turning to online reviews to help them with the buying decision.  There’s thousands of social networking website available online where users can submit reviews and it is considered an important part of social media today. Why not let your customers write a review for you? As a business owner or manager you can take part in this and use popular social networking websites as powerful marketing tools. If you ask every customer that you do business with to rate your company, you will accomplish a few things. It will show your future customers that you care about service and quality. Members of your company will know that they must take care of every customer or you will suffer a poor review. Increased visibility and brand awareness. For your customers It’s easy to take part and write reviews about your business in popular social networking websites.  Create a list of social networking websites and let your customers know about the ones you have picked.  Inform them that they must use your business name together with the product or service that you have offered them.  This will help people distinguish your brand with your products and services. For your business Register on popular social networking websites and participate in the conversation that is going on.  This is a great way to build brand awareness.  Let your customers know about your social networks and invite them to join and participate.  On most of these websites you will be able to create a dedicated group based on your business and the discussion that is going on. Using social networking websites is a great way to engage with the community as both a business and an...

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