How to boost your communication effectively with your readers online

Posted by on Jun 23, 2015 in Blogging, Content Marketing, Online Marketing |

Connecting with your readers is vital for your success as a blogger. Knowing how to boost your communication with your desired target audience is vastly important if you wish to better yourself in the game. This is why these few pointers will help you understand how to connect with your reader more effectively and ensure your following grows with you. Do not make your reader feel stupid  This point is perhaps one of the most crucial ones to follow. If your reader feels belittled or dumb, there’s not a big chance of them returning to your posts next time. Avoid using acronyms as not everyone knows what they stand for. Also, never assume that your online reader has prior knowledge about your background. Cracking inside jokes as to what you did in the past, for example, will leave a new reader feeling utterly alienated. Imagery can be powerful if you allow it to be  The use of images not only looks aesthetically pleasing to your reader, but furthermore boosts your likelihood of your article or blog being shared, however using any old image won’t do. You need to be sure your initial picture has relevance to the content of your blog Use your diction to trigger emotion  Obviously within a blog, your reader cannot see your facial expression nor hear the tone of your voice as to which emotion you may be showing. This is why you now need to be a wordsmith of note and choose the correct words which will trigger the emotions you are trying to convey. If you need help know where to find it  Not all people are well versed in the online world. If you wish to be a blogger, but don’t know where to start, don’t give up. Just get in touch with Wsioms today and take a look at our training courses which we offer. Wsioms will help you achieve the blogging goals you wish to as well as offering you other digital skill advice. Contact us today for more...

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Mix up your opinions with facts when writing for clients

Posted by on Feb 1, 2011 in Copywriting |

People follow blogs because they want to hear about the blogger’s opinions and views. This doesn’t mean you can rant and rave unreservedly (especially if you are copywriting for a client), but it does mean that you have to find a balance between the relevant information you provide and adding some personal flair in the form of opinions. Some bloggers are instinctively afraid of giving their own opinions in their pieces – this is especially true for those of us that come from a journalism or marketing background (we feel that everything we say has to be based on some sort of cold, hard evidence). When it comes to blogging, however, it’s a totally different ball game. Don’t be scared to let personal experiences or thoughts slip into your blogs because you’re afraid that what you are saying may offend some of your readers – the readers follow what you have to say and keep coming back to your blog because they either like your opinions or want to read a bit of controversy on a subject. What if the client doesn’t like your opinion? As a copywriter, you already know that some clients are more open to change / controversy / trying new methods of writing. If the client you are writing for is worried about pushing the wrong person’s buttons (such as stakeholders, clients or colleagues), you can also avoid pushing a specific agenda by linking to other pages (which feature various opinions on the subject) and merely mentioning all the different points of view. The key to mixing facts and opinions is becoming an expert on the subject. If you’re writing about soap, take some time to find out where the product comes from, what sorts of environmental concerns are involved, what type of progresses have been made on the manufacturing side of the product and so forth. Even if you aren’t an expert on the subject, people reading the specific blog are interested in it and don’t want to read a list of bullet point facts. When a client hires a copywriter, they are hiring somebody to speak in their voice, so make sure you’ve got one or two interesting opinions and little known facts to throw into your blogs and articles along the...

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Choosing the best blogging platform for your business blog

Posted by on Aug 18, 2010 in Blogging |

A business blog is a powerful way to build trust, credibility and to brand your business as the industry experts in your niche market. Adding a business blog to your existing website can drastically improve your organic search engine rankings by adding fresh regular keyword rich content. If you have decided to add a blog to your website you will have a couple of choices. Which blogging platform will you be using? Do you want your blog on a sub domain of your website adding value to the whole domain or on a dedicated domain? Which blogging software to use? There is a couple of options available in regards to choosing a stable blogging platform for your business blog. Find a few below. Blogger: Blogger is owned by Google and it is free. This is a nice blogging platform for the beginner blogger. The hosting is free and it is done on The set up of your blog on this platform is quick and easy. The only drawback to this is that it is very limited to customization because it is hosted on a separate location from your website. features a similar service as Blogger where you can create a blog on the domain that is hosted for free. You can select any themes that are available on to use on your blog, together with a couple of other options. This is a great tool to start a blog for people with a limited budget. offers a free open source blogging platform that you can download and run on your own hosting account. You have complete control and customize blog functionality. You can install any third-party plugins, themes and features on your WordPress blog. This is more difficult to set up than the hosted options explained above, but it offers the best SEO (search engine optimization) results for your website. My recommendation I highly recommend using the blogging software because you can host your business blog on the same domain as your website or you can create a dedicated domain for your blog. By adding a blog to your website not only adds keyword rich content regularly to your website but it will attract links from other bloggers as well. Your blog can become a linking magnet. Your business blog visitors will be attracted as they find your blog posts which are broadcasted to the internet via RSS (Real Simple Syndication) and PubSubHubbub. Search engines will list your blog postings within minutes of publishing the post. Many visitors will come to your blog and then explore your website to see who you are and what you...

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27 ideas on how to get new blog topics

Posted by on May 3, 2010 in Blogging | 1 comment

Each blogger at some stage faces the problem of getting new ideas to write interesting blog posts. Blogging ideas are easily found when you first start to blog, but what happens if you have no more fresh ideas left? Find below a few ways on how you can get new fresh ideas for your blog. Write a comment below if you want to add to this list. Questions from clients. Ask your clients a couple of questions about your industry. Read news press releases. Find news releases in the same industry that you are in. Search on press release websites on the category/keywords you are after. Regularly read other related blogs. Social Bookmarking websites. Search for keywords regarding your industry in popular social bookmarking websites. Search Technorati and Google blog search. These are powerful blog tools and search them using the same keyword plan to see what comes up. Read the comments on your blog. Track blog traffic statistics. Look at the most popular topics that attract readers and create another posting around the same topic. Invite a guest author to create a post. Step away from the computer. Yep, that’s right. Go for a walk and think of new ideas. Read the newspaper. Keep an idea log. Write down all the ideas on a notebook and keep them for use at a later stage. Check your RSS Feeds. Check RSS Feed websites and search for anything related to your industry. Find a friend or colleague to get a few ideas from. Set alerts on specific keywords. and Look at what other people are looking for. Ask your audience for a new topic or ask a question. Browse related forums. Review a product/book/ebook. Create a post about a mistake you have made and how you have corrected it. Do a case study. Find a good video related to your topic on YouTube and write about it. Create your own video post. Find a topic and do a series of posts on it. Run a poll. After it’s done, discuss the results. Interview someone and post the interview as a topic. Create a topic about your personal experience. Create a list and write about the topics in your list. An example is this...

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