Blogging – it is this easy

Posted by on Jun 15, 2011 in Blogging |

So you have started a blog for yourself or for your company.  Blogs are very powerful and you can interact and reach potential customers with optimized and targeted blog posts. With blog marketing you are sharing your opinions, advice and expertise.  Blogs are part of the social media marketing circle and not about selling directly, they are for interacting and branding.  So, where do you start? Blogging tips Topic: Always focus and write your blog posts around a central topic.  What does your readers want to know?  What questions do they have?  Choose a topic that your ideal customer would find interesting and a topic that you will enjoy writing about. Never sell: The focus of your blog should not be about selling directly.  It should be about giving advice, educating and expressing your opinions. Try to stay away from self promotion and direct selling. Titles: The first few words in your blog post title makes a big difference between your blog post getting the attention of readers or being totally ignored. Postings: A typical blog post should be about 300 words.  The longer the blog post, the more people skim.  If you are writing a long blog post, break the blog post into optimized sections with headings, lists, etc. Fresh content: Content is king and make it easy for your readers to understand you and what you are writing about. This is what will keep your readers coming back.  Never be afraid to express your opinions. Writing: A poor writing style and grammar will make you lose readers because they will have to “work” to read your content. Opinions: Write openly, concisely and plainly.  Write your blog posts using action oriented words to get your message across as clearly and quickly as possible. Post regularly: Try to write at least 3 blog posts every week.  Even if you only write a few blog posts a month, you can hold onto subscribers.  If you only write blog posts once in a while, your blog will become stale or dead. Positive: Commentaries and opinions are great, they are interesting and entertaining.  What turns people off is negativity in your writing...

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What will make your blog stand out from the crowd?

Posted by on Apr 28, 2010 in Blogging |

There’s more than 110 million blogs online at the moment being tracked by Technorati and it is growing rapidly.  What will make your blog stand out from the crowd? If you have been reading a couple of popular blogs, you might have noticed that the writing style and format for blog marketing is different from any other type of writing.  Blogging uses a more conversational style and is usually informal. Blog postings should have a single main idea and objective.  To get the user’s attention!  It has been proven that blog readers don’t want to spend reading pages and pages of non informative content, but rather short postings that is easily scanned and quick to read.  Don’t forget that unique quality content is the key here. Find below a couple of tips to help you with the writing of your blog postings. Keep your content fresh Informative and original content is what will keep your readers coming back for more.  Never be afraid to give opinions, tips and commentary.  Not everyone has the same view-point so this is an excellent way to start the conversation. Avoid creating super long and boring posts A typical blog posting should be about 300 words.  The longer the post goes, the more people skim. Short paragraphs Write in short sentences that are broken up into short paragraphs.  Your writing should be broken into easily digestible chunks.  About 50 words per paragraph is easy to read, while a 250 word block of text can look overwhelming.  This also depends on the theme layout of your blog.  If you use a narrow content section, use less words.  If your content section is big, use more. Design for scan Usually blog readers wants to scan down of the blog post and get the overview before reading the whole post.  The main points should stand out in sub headlines, lists, images, colors, italics and indented text. Use easy to read fonts Never choose an unusual font for your blog postings that makes it difficult to read.  Once again, if your visitors find it difficult to read your content, why bother reading it at all, after all as I said in the beginning of this post “There is more than 110 million blogs”.  Visitors to your blog that finds your content hard to read and scan will most likely never visit it again. Edit your work Many of the well-known blogging systems out there has the ability so that you can save drafts.  This way you can quickly jot down your thoughts and ideas and save it in the draft section.  Later you can edit the draft you have saved to make your points clear and concise. Blogging...

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