Do you know what black hat SEO is?

Posted by on Sep 23, 2010 in SEO | 4 comments

Ever wondered exactly what Black Hat SEO (Search Engine Optimization) means? It is the unethical under the table way of search engine marketing. Think you don’t know about it? I am sure you have at least browsed to a couple of websites practising these bad website ranking methods. Black Hat SEO Keyword Stuffing: It is by repeating keywords on your page in a un user-friendly way usually hidden from the viewer. It is an attempt to manipulate your page ranking and search engines takes note of this. Invisible Text: Exactly as the heading suggests “invisible text”. Example: using a white background with white text. Once more the user can’t see the text because it is hidden and it is focused on search engine bots and crawlers Cloaking: Search engines knows what is on your website as their spiders crawl your pages periodically and adds them to their index. Cloaking means showing a page to the search engine crawlers and a completely different one to the users browsing the site. Doorway Pages: A doorway page is a web page built specifically with the intention of ranking well in the search engines without any real valuable content of its own. Doorway pages usually links to the real destination page with valuable content or redirects there. Selling Page Rank: Selling of text links to advertisers/web masters on a high page rank page that passes the page rank value onto their website. Buying Expired Domains: There are link spammers that monitors (must be boring) DNS records for domains that will expire soon or that has recently expired. The link spammers then buys the domain and replaces the content and links with their own. Most search engines resets the link data on expired domains. Link Spamming: Link spamming similar to link farming (see next heading). Link spamming takes advantage of link based ranking algorithms, such as Google’s Page Rank (PR) algorithm. It gives and passes a higher page rank (PR) to a website the more other highly (PR) ranked websites links to it. Link Farming: Link farming involves the linking to websites that are not relevant for the purpose to increase the websites link popularity and PR (page rank) value. Spam Blogs: Spam blogs better known as “splogs” are similar to link farming. Spam blogs are fake blogs created only for spamming. Page Hijacking: Page hijacking is achieved by creating a copy of a website which shows the content similar to the original content of the hijacked website to a web crawler but redirects the user to unrelated websites. Mirror Websites: Mirror websites is the hosting of multiple web sites all with similar content but using different URLs containing keywords in the URL. Most...

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Part 2: SEO tips on things to do for your website

Posted by on May 19, 2010 in SEO | 1 comment

Search Engine Optimization (SEO) is a long term process. There are dirty tricks that you can do to increase your website visibility fast but they usually only work for a short time and you risk the fact that your website could be penalized by the search engines. Most of these tricks are also known as Black hat SEO. This is the second part in a series and this post focuses on things you shouldn’t do on your website. Find the first part of the series here: Part 1: SEO tipson things to do for your website. This is a list of SEO tacticts that you should avoid unless you want to lower your search engine rankings. 12 SEO steps you NEVER should do: Keywords: Don’t “keyword stuff” your meta tags, image alt tags, etc. Use only those keywords specific to that page, that image, etc. MetaTags: Don’t use the same title on every page. The same applies to keywords and description tags. If you use the same title on every page, it shows that your content isn’t unique. Don’t include keywords in your META tags that are not present in your content. Site Structure: Don’t use extensive folders and subfolders in your site structure, spiders like relatively flat websites. JavaScript Menus: Don’t use JavaScript menu systems. Search engine spiders can’t navigate these. If you use JavaScript menuing, have auxiliary HTML links for spiders or include a XML sitemap for your website . Cloaking: Don’t employ cloaking or sneaky JavaScript redirects. Cloaking refers to presenting different content for users then for search engines. Hidden Text: Don’t hide keywords on your page with lightly-colored or hidden text. Search engines detect this and quickly penalize or ban your website from their search results. Good Content: Don’t fill your pages with content that is filled with keywords but lacks any really quality, meaning or message. Write your content for users. Duplicate Content: Don’t create multiple pages, sub domains and other websites using duplicate content. These will be quickly discounted or penalized by the search engines. Auto Generated Content: Don’t use services that claim to supply content automatically for your website. This easy solution generally duplicates the same content onto sites all over the web. Alt Tag Stuffing: Don’t add unnecessary or repetitive keywords into the Alt Tag (seen when you hover over an image with your curser). It is OK to use keywords that appropriately describe the image Linking: Don’t participate in link schemes designed only to increase your site’s ranking or PageRank. Linking must be highly relevant to your topic and be of benefit your visitors. Quick Fix: Don’t seek an instant quick fix. SEO is a long-term process, not a method...

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Debunking SEO Myths

Posted by on Sep 17, 2009 in SEO |

Almost all industries have their own myths and Internet Marketing is no exception. Because there is fierce competition between Internet Marketers to get their clients’ websites ranked on major search engines like Google, a huge amount of unethical or ‘Black Hat’ Search Engine Optimization techniques are used in order to achieve the desired ranking. Some SEO ‘experts’ will lead you to believe that their practices will get you to the top of Google overnight. This may be true, however, there is no way you will stay there for long as Google’s complex algorithm scans your website in an effort to pick up on any Black Hat SEO practices. Some Black Hat SEO Techniques/SEO Myths you should Avoid Avoid Keyword Stuffing Using keywords effectively in SEO involves building them into content of substance within your website. Simply ‘stuffing’ your website with relevant keywords without any good content is going to create the illusion that your website is a good resource website. This practice is only going to frustrate the end user as they get inside your site. Avoid Invisible Text This is an even sneakier Black Hat SEO tactic and refers to the practice of placing pages in your website that are packed with keywords written in white text on a white background. This is done in an effort to attract search engine spiders, however, you will be caught and ‘sandboxed’ . Myth – Should I outsource (and pay) for someone to submit my site to search engines? The answer is No. You will find plenty of chancers on the Internet that will claim things like “For a small fee we will submit your website to thousands of search engines”. Site submission is actually a simple process and can be done on your own easily. In addition to this, most search engines worth their salt won’t ask you to pay for site submission. Myth – Meta Tags, Meta Descriptions, and H1’s are the most important part of a well optimized site In the past, Meta Tags/Descriptions and H1 headers did play a large role in determining the success of a website on a search engine. However, in recent years the search engines place alot less emphasis on this criteria to rank your website. That said, it is still important that you include it as part of a comprehensive SEO strategy. Myth – I’ve optimized my website to the best of my ability so now I can just sit back Untrue. SEO is an ongoing, dynamic process. In order to maintain search engine rankings you have to continually monitor your website and apply changes where necessary in an effort to keep your position on a search...

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