Many digital marketers love spending time developing social media marketing strategies because there is a lot of room for experimentation and creativity. But. Because social media marketing does not conform to loads of digital marketing rules, it can become overwhelming to achieve success in this medium. Here are a few key aspects that will help you achieve your goals in social media marketing in 2020
How to be successful in social media marketing in 2020:
Focus on building your brand through organic engagement
Your brand can have incredible products, outstanding visuals and professional customer service, but without organic engagement, you won’t stand out on social media. If you want to win loyalty, you need to engage your audience instead of putting up a perfectly produced image.
Your brand needs to be sincere, approachable and even a little light-hearted at times. The idea of social media is to sell the experience that your brand can provide in an authentic way. By engaging with your audience, you’ll gain loyal followers who will be brand advocates.
Show up where your audience is
By knowing your audience, you will be able to speak to them in the right manner, wherever they are engaging on social media. Don’t waste time creating content for platforms that your audience will never engage with.
Instead, invest your time in choosing appropriate channels and participating in discussions with your audience on those channels. Social media should never be treated as a static platform that merely houses your product images, but as a living community that is continuously growing and evolving.
Align contests with your goals
Everybody loves a giveaway, but if you’re using contests on social media incorrectly, you won’t get the ROI your brand can achieve. Instead of placing the focus on the prizes that your audience can win, shift your attention to creating a way for contestants to engage with your brand.
If you successfully implement this approach to all your contests, you will be attracting an audience that wants to interact with your brand, not just those who want to win the prize and disappear into the digital void.
Use video content to update and refresh your social media
Brands can learn a few lessons from independent creators, including how to use video content to liven up social media feeds successfully. With a good creation strategy, your brand can consistently show up in social media feeds with fresh video content that is engaging, interesting and easy to digest.
The best of all is that video content can be short, informal and incredibly powerful in communicating relevant information in an instant. This format gives your brand a way to always remain at the forefront of trends and developments in your industry.