Why are you in business? To make money, of course! No matter how big or small your establishment, money is the fundamental reason we do what we do. For us to get money in, we need to persuade the public to take their money out. But before we can exchange cash for goods or services or compassionate social conscience, we need to grab their attention and transform them into leads
Employing social media marketing to share something of value – amusement, helpful information, special offers – creates an organic interest in your brand. The natural progression is that soon enough these prospects will begin a relationship with your establishment.
What does social media offer?
Developing a strategic social media presence will spread your message to a multitude of people who are seeking exactly what you have to offer. These statistics back this up:
- 80% small businesses use social media to boost business growth.
- 7 out of 10 B2C marketers have picked up customers through Facebook.
Facebook offers various advertising products to generate targeted leads.
Calls-to-action linked to specific landing pages help to build your mailing list.
- 37% of Twitter users are inclined buy from a brand they follow.
Displayed as promoted tweets, Twitter cards expand to a sign-up form once clicked.
Material can be punted to particular users based on their demographics.
- 65% of B2B companies have gained a client through LinkedIn.
LinkedIn groups enable interaction with potential customers.
By actively promoting your brand’s name with regular posts about remarkable developments in your field.
Social media lead generation
Three elements which are vital to aiding your business generate leads include:
Call to action button – image or message – setting out what readers should do next.
Landing page which is specifically linked to your call-to-action.
Offer of content on your landing page which is valuable enough to persuade users to part with their contact details in exchange for the information.